MIGROS bread is no longer good
MIGROS Brot ist nicht mehr gut

Guest
Hello everyone,
We are bread lovers. Nothing is finer than the smell of fresh bread....
But we no longer buy Migros bread. They no longer smell good. Unfortunately, they also taste like a large bakery and not like fine dough.
We suspect that Migros is saving on raw materials. In other words, cheap flour, cheap bulk yeast, too much leavening agent.
In addition, there is a huge production with semi-finished products on site.
Please Migros: there are certainly many people who would now much rather visit bakeries that bake their own bread. Not HIESTAND-BROT, of course, but made fresh every day by small businesses. You can smell it!
Make real heavy bread again, not air bread with no flavor and little content.
What do the rest of you think?
All replies (125)

Guest
One of the competition ? - or a frustrated former employee ? Something is rotten and as you said so well .... You can smell it!
I'm a bread lover too, I don't like all Migros breads, but this sweeping generalization is not fair! Where do you get your assumptions of "cheap flour", "cheap yeast" from ? - of course Migros will be able to buy more cheaply, if only because of the quantity and not the quality....
What do I mean by that ? - a blanket judgment by a competitor or a frustrated person.
Unfortunately, I have to agree with the verdict that Migros bread is no longer as goodThis does not apply to all breads!
Especially the CoR breads from the in-store bakeries still taste good.
Other varieties, especially from the bakeries mentioned above, are also very appealing. But on the whole, it has to be said that Migros bread is no longer as good as it used to be.
By the way @ wef17 : I know what I'm talking about, as I'm a trained baker!

Guest
@Imperator: Of course I accept a better professional judgment from a trained baker than I could ever give.
I simply saw behind sanggallerbrot's reaction primarily a frustrated tradesman, like one of my relatives in the late 1950s when the first Migros opened its doors in the area. The reactions and the associated surveillance, reproaches and blanket judgments were massive, even for us children who grew up in this mix of rural/commercial milieu. You had to be careful not to accompany a friend when they had to buy a kilo of flour or sugar at Migros - it was enough just to be seen in the vicinity of Migros... Meanwhile, a Migros store measuring 10*10m back then was so exciting, self-service, self-selection.... and you didn't just have to hand this slip of paper with the items written on it to the sales clerk and weren't allowed to touch anything...... But there was one advantage to having a sweet from the sales clerk inside ... Logically, you never did these errands alone, but always with lots of neighbor children.

Guest
No, not ugliness - at most emotions ;-)
I always find a bread that I like. However, as I tend to be more conservative when it comes to bread, I'm much more bothered by the constant change of product range at Migros. I used to buy Valais rye bread for years, and when Migros offered it, I bought it there. Then it was discontinued from one day to the next and replaced by an organic rye sourdough bread, which, according to information, is made in the in-house bakery. Now - i.e. last week - this is no longer available either and when I asked for a replacement I was recommended a Léger protein bread, which is made in Germany. Well, I tried it, but I didn't find it edible, I won't use the adjective that describes my impression - many people love it, including the ducks in the nearby pond,... This campaign is over in the middle of the month and maybe they'll go back to the old bread ... or they will offer the fine Mackenzie bread from New Zealand, which will be flown in fresh every day....
What I think is a shame when it comes to bread is that more bread is being baked on site. That may be a good thing, as you can also get warm bread in smaller stores and don't have to order so much from stock. In my opinion, however, bread has a major disadvantage if I don't want to eat it all straight away. It gets old and hard more quickly and the crust is also somehow different. These are probably the trade-offs at the moment.
Yes, the breads from the major distributors are a tiresome topic.
Until now, Migros/Jowa was clearly better to my taste.
But now I'm standing in front of the shelf more and more often and don't know which of these "things" I should choose. They all taste the same..... and so bloated and the other morning GUMMI and hard in the afternoon.
Even the baking..... some people can do it, others mess around and when I cut the bread at home, the mush sticks to my knife, sigh
... I also like the bread in Migros less and less.
In my opinion, the different varieties taste "bland" and one-sided. They lack the "wow!" that can be produced in BIG BACKSTUBEN (Bachmann, Lucerne, for example) and added to the bread ;-).
I only buy Migros bread if there's no other way.
BTW: I still miss the former Crusca very much... even though ALDI now has something similar.
@sanggallerbrot
I agree. I'm now baking more bread myself again, as I'm fed up with the fluffy, puffy and rubbery Ruchbrot / Baslerbrot.
In the end, I ended up with bread with a hole about 4.5 cm in diameter :-)
Lots of air and not much bread...

Guest
Hello bread fans
Thank you very much for your numerous and detailed feedback. I'm sorry that you don't like Migros bread as much as you used to. I will pass on your concerns to our master bakers. Thanks to the clearly formulated criticism, they will find out what needs to be improved.
Kind regards
Tanja, Migipedia team