I was shocked to discover today that the Eimalzin malt cubes and Sportvit have been replaced by Ovomaltine products. Can this be? I am inconsolable!!!
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All replies (75)
Farmerin
Hello Angela Wander has the Ovoschoggi produced by Halba, Halba is a Coop subsidiary. That was really in more than one newspaper. Best regards Farmerin
@Farmerin Wander does not have its own chocolate factory, which is why Ovomaltine chocolate is produced by Halba. Yes, a company that belongs to the Coop Group. The chocolate has to be produced somewhere. Should Migros therefore refuse to sell this one product? What do you want to say with your contributions?
Nachtspalter
@Farmerin Wander does not have its own chocolate factory, which is why Ovomaltine chocolate is produced by Halba. Yes, a company that belongs to the Coop Group. The chocolate has to be produced somewhere. Should Migros therefore refuse to sell this one product? What do you want to say with your contributions?
What I have already expressed in other posts - I can buy the so-called and apparently so prestigious and high-margin brand products wherever I go. As a result, customer loyalty to Migros is diminishing more and more for me - I emphasize, for me personally, it doesn't have to be that way for others. LG Farmerin
Magnoliapower
To those responsible: it is written that sales of various Eimalzin products were too low. But why are Ovo products being secretly placed on the shelves? This explanation stinks to high heaven!
Hello Magnoliapower Sorry, this information was not correct. The Eimalzine products had not generated low sales. Nevertheless, we want to be an innovative company, which is why we decided to make a change to the existing range. Kind regards, Angela
M-Infoline
Hello Magnoliapower Sorry, this information was not correct. The Eimalzine products had not generated low sales. Nevertheless, we want to be an innovative company, which is why we decided to make a change to the existing range. Kind regards, Angela
So for Migros, innovative means selling the same thing as everyone else? Eimalzin is UNIQUE for Migros! I can get Ovo products everywhere! Have you ever heard of a unique selling proposition? Definition(Source: Wikipedia): In marketing and sales psychology, a unique selling proposition is an outstanding feature that clearly sets an offer apart from the competition.
M-Infoline
Hello Magnoliapower Sorry, this information was not correct. The Eimalzine products had not generated low sales. Nevertheless, we want to be an innovative company, which is why we decided to make a change to the existing range. Kind regards, Angela
@M-Infoline Whether there is enough turnover or not - it doesn't really matter. What I keep reading is that the MGB management is said to have decided that M-Industry should only produce products that bring in a lot of profit. However, the domestic market is too small for this, which is why more and more own brands and products are being replaced by mass-produced branded goods. This frees up capacity in the M-Industry to produce for foreign companies. In my opinion, Eimalzin is a good example of this, but I don't think Migros is doing itself any favors with this strategy on the domestic market. The more of its own products disappear, the less reason I have to shop at Migros, because I have been buying so-called branded products elsewhere for decades and I will continue to buy them there. Migros will now argue that third-party products only make up 20 percent of the Migros range. Yes, that may be true. But ten years ago, we customers were promised that the proportion of third-party brands would never exceed 10 percent. This promise has long since been reneged on, and today's 20 percent will soon become 30 percent - and people will think that nobody will notice anyway. Fiddlesticks - customers are not that stupid. At some point, the product managers will get all the kicks they have been giving customers for months back en masse.
M-Infoline
Hello Magnoliapower Sorry, this information was not correct. The Eimalzine products had not generated low sales. Nevertheless, we want to be an innovative company, which is why we decided to make a change to the existing range. Kind regards, Angela
Thank you for finally admitting what I have been saying for a long time: Migros is doing away with itself. The Migros management should urgently look into the meaning of the term "innovative". Selling the same things that are available everywhere else and impoverishing the product range in the process is the exact opposite of innovation. By cannibalizing its own products with branded items (and no, don't take us loyal customers for fools: these are not exceptions, but a system that has been in place for several years now), Migros is making itself dispensable. That's not innovative, it's suicide. Says a Migros owner who is increasingly shopping elsewhere...
Bodenseeknusperli
How now? Didn't achieve low sales? And yet it's being phased out? For a brand that I can get 50 centimes/bar cheaper elsewhere? Or the powder for in the milk: Migros 400g, Lidl 500g(!) 6.90 5.50 100g is 60 centimes more. 6.- a kilo an M more expensive...?
Hello Bodenseeknusperli We want to remain an innovative company - so we are constantly reviewing our range. If we see an opportunity to make the range more attractive, we try to implement it. This does not mean that we make such a decision lightly; we examine all changes very carefully beforehand. We are aware that some adjustments are met with incomprehension by our customers. Nevertheless, we try to cover the needs of a large customer base. Kind regards, Angela
M-Infoline
Hello Bodenseeknusperli We want to remain an innovative company - so we are constantly reviewing our range. If we see an opportunity to make the range more attractive, we try to implement it. This does not mean that we make such a decision lightly; we examine all changes very carefully beforehand. We are aware that some adjustments are met with incomprehension by our customers. Nevertheless, we try to cover the needs of a large customer base. Kind regards, Angela
And the majority of customers buy what's on the shelves and what they know from advertising. The majority of customers certainly don't hang around here! "The customer wants this" I hear this explanation from suppliers again and again... But "the customer buys this" is not necessarily the same as "the customer wants this". A good example: apples from South Africa in summer or game from New Zealand in autumn or... If it wasn't on offer, it wouldn't be bought - and no complaints would be made!
M-Infoline
Hello Magnoliapower Sorry, this information was not correct. The Eimalzine products had not generated low sales. Nevertheless, we want to be an innovative company, which is why we decided to make a change to the existing range. Kind regards, Angela
↵Hello Magnoliapower↵↵Please excuse me, this information was incorrect. The Eimalzin products had not generated low sales.↵↵↵However, we want to be an innovative company, which is why we decided to make a change to the existing range.↵↵↵Greetings, Angela↵↵↵↵And how am I supposed to believe that other products weren't being bought enough? ↵↵↵Everything that's gone wasn't innovative enough? ↵↵↵I'm also buying more and more elsewhere. I'm missing more and more... 😒🥺
M-Infoline
Hello Bodenseeknusperli We want to remain an innovative company - so we are constantly reviewing our range. If we see an opportunity to make the range more attractive, we try to implement it. This does not mean that we make such a decision lightly; we examine all changes very carefully beforehand. We are aware that some adjustments are met with incomprehension by our customers. Nevertheless, we try to cover the needs of a large customer base. Kind regards, Angela
Once again: please look up the meaning of the word "innovative". Mimicking the competition is anything but innovative.