Guest
I am a student at the vocational baccalaureate school in Zurich. As a small project, I am investigating the advantages and disadvantages of Migros and Coop.
Can anyone give me specific advantages and disadvantages of Migros compared to Coop?
Guest
I somehow don't like the question. The explanation is formulated more objectively, but the title implies that Migros is definitely better than Coop, and I don't share that view.
Let's not misunderstand each other: I like shopping at Migros and there are things that I think are better there than anywhere else. But the same applies to the Coop.
And I really wonder whether - and why - it is necessary for some people to define themselves by a company or to differentiate themselves from a company.
company.
(And please don't attack me right away ...)
Guest
I simply assumed that everyone in the Migros forum thinks Migros is better than the Coop.
It's not a question of declaring one's allegiance to Migros or setting oneself apart from the Coop. I simply wanted to compare as many advantages and disadvantages as possible.
@Gingerbread: Considering the title question, I was thinking very similarly and therefore, @scali-soccer, I think the clarification of the question is good and important.
Having grown up with Migros and Coop, I still shop at both companies today and agree with the view expressed by watschli and Gingerbread. From a customer perspective, I find it a great privilege and very interesting to be able to compare such a wide range of products and follow developments in both companies. Some things seem better to me at Migros, others at Coop - imitations (and changes, optimization processes) are frequent and (my) distribution of 'plus points' alternates between the two sides.
- When Migipedia was launched, I asked Coop about a similar facility. I found (/find) the negative and not very detailed answer at the time a pity.
- Unfortunately, I also have to agree with the second point mentioned by acko (in the first comment), and also by Rebecca07 and Skade7, that the staff in M stores are usually friendlier, based on my own observations. However, firstly I visit far too few different branches to be able/want to write more on this sensitive subject, and secondly my observations do not apply to communications by email/phone or customer service.
- As for the so-called. As far as the so-called shopping experience, the (visual, auditory, olfactory) impressions in the stores are concerned, Rebecca07 and Skade7 mention important points - or rather plus points for the Migros stores.
I perceive the 'quieter/warmer atmosphere' in the M stores, as aptly described by Rebecca07, in a similar way, but would like to relate my impression primarily to the food departments.
The sound reinforcement with music/advertising announcements in the Coop stores is indeed unpleasant [and sometimes lingers in the ear for weeks. After the already bad advertising for certain musicals, after Giovanni Rana or Vogelgezwitscher, the current "hello-family" song is particularly annoying again; it could hardly be more annoying. Standing in the Coop store, shopping 'for me and [possibly] you' is a fact and doesn't require constant commentary from the ceiling]
With (or in) the shopping baskets of even large Coop stores, an encounter with the Kärcher or similar would be truly overdue.
- I consider the spraying of fruit and vegetables with water that I have encountered several times at Coop to be very unfavorable.
Nevertheless, in my opinion, fruit and vegetables are by no means always fresher at Migros than at Coop; in my experience, the opposite is sometimes true - for example, with mushrooms, leeks, cabbages, carrots, corn on the cob (often heavily chilled at Migros, as are chicory, radishes, turnips, etc.).
- I also like the packaging and presentation of the products better at Migros, but I find Coop's product information (food profile) clearer thanks to the different colors and symbols, the more uniform presentation and often more legible font (size/placement).
- In the areas of sustainability, organic, with pro specie rara or most recently the ünique initiative, Coop is (so far, still) in a better position.
- Specific advantages of the (BB) ready meals or WW line are also difficult to dismiss out of hand [or out of mind/shopping basket]
- The frozen products (my experience is limited to fruit and vegetables) were much better at Migros for a long time, i.e. more resistant to cracking and packaged without icing, but this has now changed for the better at Coop.
- Another 'plus point' worth mentioning for Migros, the sale of tobacco and alcohol, will hopefully not change any more after Migrolino.
- The yogurts - and here we are talking about those of the own brand "Qualité & Prix" - are usually thicker at Coop and practically always have a lower energy content. Migros, on the other hand, makes up for the latter with its entire range of glazes, excluding crème d'or - as is the case with many other points of comparison. A differentiated comparison could/should therefore include numerous other (product) areas and (comparison) levels, from carrier/cooling bags at the checkouts to the homepages, TV and poster advertising, Cumulus/Supercard, M-Mania/Coop Trophy, Migrolino/Coop Pronto, restaurants, non-food ranges, the Migros and Coop newspapers, training and further education offers, cultural contributions, etc.
Guest
I am glad that I am not completely alone with my opinion. :)
But because I don't just want to grumble, I also want to respond to the question ...
... I haven't personally noticed that the shopping baskets at Migros are cleaner than those at the Coop. For me, it's more of a balance.
... A big plus for Migros: the Migros Mania promotions. I can't do much with them myself, but I always find enthusiastic young customers ;-) I can't really get excited about the Trophy promotions because they rarely offer anything I need.
... Another plus for Migros: the opportunity to test current fruit/bread varieties (and more?) in the stores.
... I actually find Coop's aura, which is described here as arrogant, quite pleasant. I've always felt very comfortable at Coop, I'm practically a Migros and Coop child (my mother mainly shopped at Migros, but apart from that my family also set an example of openness in this area *g* and everyone bought what they were looking for, regardless of the name of the store).
... as far as products are concerned: I usually buy branded products (that I like) at the Coop. At Migros, I mostly buy my own products, which I generally find delicious.
@gingerbread: The opportunity to test current fruit/bread varieties (and more?) in the stores.????
that's completely new to me! or do you mean the tasting stands? they're also available at coop...
First of all: I store in many different stores and am not fixated on Migros and one store.
On the subject of baskets: There's no difference in terms of cleanliness, so I often take my own container or bag with me and don't take one of the store's own baskets.
Tasting: Here at Migros, I tend to go for cheese. Coop almost always has the latest bread to try. The latter is more interesting for me.
Freshness: I haven't noticed any difference here either.
What I like better about Migros is the cumulus system. With Coop points you don't have the same freedom as with Cumulus vouchers.
Guest
I assume you're talking about the tasting racks.
And at least I've never been in a Coop in recent years where they were available. But maybe it was the "wrong" stores ...
In the city of Lucerne, for example, I mainly shop at the Coop Löwencenter, the Coop City and the Coop Bahnhof (plus the smaller branch near my apartment), and I've never discovered them there.
the store is certainly crucial ;-)
i was thinking of coop ryfflihof and the megastore in wankdorf ;-)
but even at mirgos, the small neighborhood store usually doesn't have a tasting stand.
Guest
Thank you, Kathrin. :-)
Now I have learned something new.
I consider myself one of the Migros children ;-) Both my parents worked at Mirgos and my first job was at Migros. First I was allowed to help with the inventory as a schoolgirl and then I had a cashier job on Saturdays, which enriched my pocket money a little.
I was certainly one of the reasons why sales of hazelnut sticks, bear paws and Tyrolean cakes skyrocketed during the promotions ;-))
Unfortunately, however, I have to say that I'm turning my back on Migros more and more. For me, the quality of the products is simply no longer right.
What use is it to me if I can keep my beloved Tyrolean cake for 3 months but it only tastes of preservatives? It's the same with bread, various. Guetzlis (my bear paws ;-(((((( ) and many other products.
Lately I've also had the feeling that Migros wants to "trick" its customers. Why, for example, are the expensive organic vegetables and the normal vegetables no longer sold separately? One wrong move ... e voilà ... you have one of the expensive organic products.
Why are more and more M-Classics being converted into Anne's Best and sold at a higher price?
Then the M-Budget line is launched and when it does (too?) well, more and more products simply disappear. What I also like to observe.... Suddenly a product costs 20-50 centimes more or the contents are smaller (works great when the price is no longer on the product) It's a strategy, but it feels like "bullshit"
Unfortunately, Migros is giving up its ingenious M-Classic products or its own products in favor of the third-party products that are available everywhere, which I think is a great pity.
Like many others, I no longer walk miles to the nearest store, but decide which product I urgently need and then do the rest of my shopping there too.
So I can only say that Migros is no longer any better......... but that's just my opinion ;-))
