Does anyone know what's going on with the Skai chewing gum? I can't find them in any store and I can't find them online anymore. Is this temporary or permanent?
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All replies (12)
M-Infoline
Hello Frühling24, thank you for your contribution. The Skai brand will disappear from the Migros shelves. We are constantly reviewing our range and adapting it to changing customer needs. If we realize that our own brands are not meeting our customers' needs, we revise our range. For this reason, we decided to discontinue the production of Skai chewing gum. There are currently only a few products left on the shelves and we are selling them off. So if you want to stock up, you now have another chance to do so. Under M-Classic and M-Budget, we have two very popular chewing gum own brands. We have therefore decided to build on our strengths and expand these two brands. In the summer, we will be launching new products and even a completely new line of chewing gum. So you can stay tuned. We are sure that there will be something to suit your taste in our new range. Best regards, Chloe
Now you only carry boring spearmint or menthol chewing gum. Apart from the gruesome strawberry chewing gums. I miss Skai cinnamon!
rbde565
It will probably be the classic path here too: individual products will disappear into the M-Budget cloak (see Mixi-Maxi ice cream or the cheap PET bottled iced teas) and the rest will be kicked out in favor of a generic branded product. As someone else recently said, I could almost take bets on when the meager remainder of the Eimalzine products will disappear. I'm also worried about Mahony. Whenever a branded product or brand family is launched, it doesn't take long for the own-brand exit to follow. But Migros always knows that brands - which it doesn't yet have in its range - are much more in demand and will do better than the identity-creating own brands. Instead, every quarter there is a parade of junk from the failed product range expeditions on the 1/4 price discount islands. Coop is following the opposite trend. See yoghurts: lines of exciting own-brand yoghurt novelties, for example (for around two months, similar to the previous Migros cake yoghurts: with cinnamon bun and blueberry muffin flavours and pieces / various new yoghurts with fruit, e.g. with pear). Every month, Migros hollows itself out a little more. Now probably with the end of Skai. There are Mentos, Airwaves, Stimorol etc... all M-exclusive. Or something like that.
I find it fascinating that Migros always argues with customer wishes/customer needs. If they listened to their Migros customers, they would know that the desire is not to find branded products in Migros!