Does anyone know what's going on with the Skai chewing gum? I can't find them in any store and I can't find them online anymore. Is this temporary or permanent?
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All replies (10)
It will probably be the classic path here too: individual products will disappear into the M-Budget cloak (see Mixi-Maxi ice cream or the cheap PET bottled iced teas) and the rest will be kicked out in favor of a generic branded product. As someone else recently said, I could almost take bets on when the meager remainder of the Eimalzine products will disappear. I'm also worried about Mahony. Whenever a branded product or brand family is launched, it doesn't take long for the own-brand exit to follow. But Migros always knows that brands - which it doesn't yet have in its range - are much more in demand and will do better than the identity-creating own brands. Instead, every quarter there is a parade of junk from the failed product range expeditions on the 1/4 price discount islands. Coop is following the opposite trend. See yoghurts: lines of exciting own-brand yoghurt novelties, for example (for around two months, similar to the previous Migros cake yoghurts: with cinnamon bun and blueberry muffin flavours and pieces / various new yoghurts with fruit, e.g. with pear). Every month, Migros hollows itself out a little more. Now probably with the end of Skai. There are Mentos, Airwaves, Stimorol etc... all M-exclusive. Or something like that.
rbde565
It will probably be the classic path here too: individual products will disappear into the M-Budget cloak (see Mixi-Maxi ice cream or the cheap PET bottled iced teas) and the rest will be kicked out in favor of a generic branded product. As someone else recently said, I could almost take bets on when the meager remainder of the Eimalzine products will disappear. I'm also worried about Mahony. Whenever a branded product or brand family is launched, it doesn't take long for the own-brand exit to follow. But Migros always knows that brands - which it doesn't yet have in its range - are much more in demand and will do better than the identity-creating own brands. Instead, every quarter there is a parade of junk from the failed product range expeditions on the 1/4 price discount islands. Coop is following the opposite trend. See yoghurts: lines of exciting own-brand yoghurt novelties, for example (for around two months, similar to the previous Migros cake yoghurts: with cinnamon bun and blueberry muffin flavours and pieces / various new yoghurts with fruit, e.g. with pear). Every month, Migros hollows itself out a little more. Now probably with the end of Skai. There are Mentos, Airwaves, Stimorol etc... all M-exclusive. Or something like that.
Thanks for the answer - that would be a really sad development. Especially when it comes to chewing gum, I've always found Skai to be much better than all the other chewing gum brands. What a pity!
Hello Frühling24, thank you for your contribution. The Skai brand will disappear from the Migros shelves. We are constantly reviewing our range and adapting it to changing customer needs. If we realize that our own brands are not meeting our customers' needs, we revise our range. For this reason, we decided to discontinue the production of Skai chewing gum. There are currently only a few products left on the shelves and we are selling them off. So if you want to stock up, you now have another chance to do so. Under M-Classic and M-Budget, we have two very popular chewing gum own brands. We have therefore decided to build on our strengths and expand these two brands. In the summer, we will be launching new products and even a completely new line of chewing gum. So you can stay tuned. We are sure that there will be something to suit your taste in our new range. Best regards, Chloe
M-Infoline
Hello Frühling24, thank you for your contribution. The Skai brand will disappear from the Migros shelves. We are constantly reviewing our range and adapting it to changing customer needs. If we realize that our own brands are not meeting our customers' needs, we revise our range. For this reason, we decided to discontinue the production of Skai chewing gum. There are currently only a few products left on the shelves and we are selling them off. So if you want to stock up, you now have another chance to do so. Under M-Classic and M-Budget, we have two very popular chewing gum own brands. We have therefore decided to build on our strengths and expand these two brands. In the summer, we will be launching new products and even a completely new line of chewing gum. So you can stay tuned. We are sure that there will be something to suit your taste in our new range. Best regards, Chloe
Dear Migros team I have a question about this: You also produce SKAI chewing gum for Edeka / Germany (as of April 2023). Are you also discontinuing production for Germany or just for Switzerland? I read this online and am just curious.
missy_89
Dear Migros team I have a question about this: You also produce SKAI chewing gum for Edeka / Germany (as of April 2023). Are you also discontinuing production for Germany or just for Switzerland? I read this online and am just curious.
I think it will also be thrown out, as Edeka has reached an agreement with Mars and thus taken the old Mars brands back into the range. Skai was just a placeholder, but let's see what Migros thinks...
Dragonball
I think it will also be thrown out, as Edeka has reached an agreement with Mars and thus taken the old Mars brands back into the range. Skai was just a placeholder, but let's see what Migros thinks...
Migros has already responded
indios
Migros has already responded
Yes, but not to their question of whether it remains on the market in Germany (I'll have a look this evening to see if it's still on their shelves and get back to you).
M-Infoline
Hello Frühling24, thank you for your contribution. The Skai brand will disappear from the Migros shelves. We are constantly reviewing our range and adapting it to changing customer needs. If we realize that our own brands are not meeting our customers' needs, we revise our range. For this reason, we decided to discontinue the production of Skai chewing gum. There are currently only a few products left on the shelves and we are selling them off. So if you want to stock up, you now have another chance to do so. Under M-Classic and M-Budget, we have two very popular chewing gum own brands. We have therefore decided to build on our strengths and expand these two brands. In the summer, we will be launching new products and even a completely new line of chewing gum. So you can stay tuned. We are sure that there will be something to suit your taste in our new range. Best regards, Chloe
Thanks for the answer. What a pity!
missy_89
Dear Migros team I have a question about this: You also produce SKAI chewing gum for Edeka / Germany (as of April 2023). Are you also discontinuing production for Germany or just for Switzerland? I read this online and am just curious.
I looked in the E Center and everything is gone :(
missy_89
Dear Migros team I have a question about this: You also produce SKAI chewing gum for Edeka / Germany (as of April 2023). Are you also discontinuing production for Germany or just for Switzerland? I read this online and am just curious.
Hello missy_89, thank you very much for your interesting and legitimate question, which I am unfortunately only now answering. I apologize for the late reply. Our clarifications were unexpectedly protracted. As you rightly point out, production is being discontinued. This also applies to Germany. However, it is quite possible that you can still find remaining stock in the stores there. This also applies to Switzerland. Best regards, Tabea