Will Migros reduce the existing coffee capsule range in order to launch the CoffeeB system (increase sales) ?
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All replies (14)
Marc_Migros
Hello niwde Yes, that's right. We don't want to encourage anyone to dispose of a coffee machine even though it's still working well - that wouldn't be sustainable. However, market research shows that consumers replace their coffee machines every four years on average. We are primarily targeting precisely those 20 to 25% who are looking for a new machine. Kind regards, Marc
Then "good shot" and drink target water beforehand. If you are fishing for this percentage, then "Petri Heil*!
Marc_Migros
Hello niwde Yes, that's right. We don't want to encourage anyone to dispose of a coffee machine even though it's still working well - that wouldn't be sustainable. However, market research shows that consumers replace their coffee machines every four years on average. We are primarily targeting precisely those 20 to 25% who are looking for a new machine. Kind regards, Marc
Oh, great! I like the fact that Coffee B is aimed at people who want to replace their old coffee machine with a new one, and not at people who don't have a coffee machine at all. Me, that is.
Nachtspalter
Oh, great! I like the fact that Coffee B is aimed at people who want to replace their old coffee machine with a new one, and not at people who don't have a coffee machine at all. Me, that is.
But unfortunately that is NOT true! MClassic delizio has already disappeared. Right now. So win coincidence!!!!!!!
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