Will Migros reduce the existing coffee capsule range in order to launch the CoffeeB system (increase sales) ?
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All replies (14)
Hello niwde Thank you for your question. We believe that CoffeeB and capsule-free capsule systems are the future and will replace regular capsule systems over time. The reason is simple: they solve the waste problem but taste just as good as conventional products. However, the transition will take time and will not happen overnight. In the meantime, we will of course continue to supply our existing Café Royal and Delizio customers with their tried-and-tested quality products. Best regards, Marc
Marc_Migros
Hello niwde Thank you for your question. We believe that CoffeeB and capsule-free capsule systems are the future and will replace regular capsule systems over time. The reason is simple: they solve the waste problem but taste just as good as conventional products. However, the transition will take time and will not happen overnight. In the meantime, we will of course continue to supply our existing Café Royal and Delizio customers with their tried-and-tested quality products. Best regards, Marc
Hi Marc Is it planned that the price of the coffee will fall at some point once the system has become established over a certain period of time? I find over 90 Swiss francs for a kilo of coffee very expensive, even if I understand the innovation and the effort that went into the planning and development. 90 francs for a kilo of coffee is quite a lot, even for a casual coffee drinker...
Marc_Migros
Hello niwde Thank you for your question. We believe that CoffeeB and capsule-free capsule systems are the future and will replace regular capsule systems over time. The reason is simple: they solve the waste problem but taste just as good as conventional products. However, the transition will take time and will not happen overnight. In the meantime, we will of course continue to supply our existing Café Royal and Delizio customers with their tried-and-tested quality products. Best regards, Marc
A similar answer was already clear to me in principle when I asked the question! I see the principle not only with the capsules but also with the capsule machines! How many thousands of machines may end up in the trash despite their functionality? Are customers prepared to dispose of functioning machines (e.g. cell phones that have been refurbished and have gained a foothold on the market and other similar examples)? I can almost see grandmother's coffee grinder back on the shelves in the future as costs rise (reason: electricity too expensive, but possible problems in filter production ,,,,) What does the future hold???
missy_89
Hi Marc Is it planned that the price of the coffee will fall at some point once the system has become established over a certain period of time? I find over 90 Swiss francs for a kilo of coffee very expensive, even if I understand the innovation and the effort that went into the planning and development. 90 francs for a kilo of coffee is quite a lot, even for a casual coffee drinker...
Hi missy_89 The Coffee Balls from CofffeeB cannot be compared with coffee beans. A pack of Coffee Balls costs from CHF 4.50. As you say, the price reflects the value of the coffee as well as the product development and technology. In terms of price, CoffeeB is comparable to conventional coffee capsules that you can buy in Swiss retailers. Unfortunately, we cannot say how prices will develop in the future. Thank you for your understanding & best regards, Marc
niwde
A similar answer was already clear to me in principle when I asked the question! I see the principle not only with the capsules but also with the capsule machines! How many thousands of machines may end up in the trash despite their functionality? Are customers prepared to dispose of functioning machines (e.g. cell phones that have been refurbished and have gained a foothold on the market and other similar examples)? I can almost see grandmother's coffee grinder back on the shelves in the future as costs rise (reason: electricity too expensive, but possible problems in filter production ,,,,) What does the future hold???
An example for you regarding costs etc.: Task for quick calculators: My coffee capsules brand DOLCE GUSTO 30 capsules box cost CHF 11.90 (Denner ALDI, COOP) = per coffee 39.7 Rp, coffee balls 9 pieces CHF 4.60 (BRACK) = per coffee 51.1 Rp. I always buy the capsules during special offers (20-30% at the above stores) = approx. 30 Rp per coffee, i.e. per coffee 20 Rp x XY per day = ????. What is profitable now (although I don't have to buy a new machine)?
niwde
An example for you regarding costs etc.: Task for quick calculators: My coffee capsules brand DOLCE GUSTO 30 capsules box cost CHF 11.90 (Denner ALDI, COOP) = per coffee 39.7 Rp, coffee balls 9 pieces CHF 4.60 (BRACK) = per coffee 51.1 Rp. I always buy the capsules during special offers (20-30% at the above stores) = approx. 30 Rp per coffee, i.e. per coffee 20 Rp x XY per day = ????. What is profitable now (although I don't have to buy a new machine)?
Hm, so 50 Rp for a cup of fine coffee isn't too much, is it? Otherwise there are also portafilter machines, where the coffee costs less. And it doesn't produce as much waste as a capsule machine. I think Coffee B is a great invention! Especially because of the compostable balls.
Yoliboli
Hm, so 50 Rp for a cup of fine coffee isn't too much, is it? Otherwise there are also portafilter machines, where the coffee costs less. And it doesn't produce as much waste as a capsule machine. I think Coffee B is a great invention! Especially because of the compostable balls.
I think it's a shame that the ARD logo was used for the coffee-B logo.
Marc_Migros
Hello niwde Thank you for your question. We believe that CoffeeB and capsule-free capsule systems are the future and will replace regular capsule systems over time. The reason is simple: they solve the waste problem but taste just as good as conventional products. However, the transition will take time and will not happen overnight. In the meantime, we will of course continue to supply our existing Café Royal and Delizio customers with their tried-and-tested quality products. Best regards, Marc
Hello Marc, it's clear that our opinions are not like-minded. You on the MIGROS side are paid by your employer and are right to do so, and I as a member of the cooperative bring money into the cooperative through my purchases so that it can use its innovation for the benefit of its customers. I have also considered whether a return to grandma's filter coffee is conceivable, but I don't think so. The rising cost of electricity plays a role here. Back then, people usually "brewed" more coffee than they needed immediately and then had to keep the rest of the coffee warm (hotplate or thermos jug?), which then led to more electricity being needed and increased the basic costs, or they poured it away. We also don't know whether the uncertain manufacturing costs will cause prices to skyrocket? My opinion rests on the hope that this competition will only benefit us consumers, whereby the purse will also determine the taste
niwde
A similar answer was already clear to me in principle when I asked the question! I see the principle not only with the capsules but also with the capsule machines! How many thousands of machines may end up in the trash despite their functionality? Are customers prepared to dispose of functioning machines (e.g. cell phones that have been refurbished and have gained a foothold on the market and other similar examples)? I can almost see grandmother's coffee grinder back on the shelves in the future as costs rise (reason: electricity too expensive, but possible problems in filter production ,,,,) What does the future hold???
Hello Marc. Just one more thing on my topic. I've just read about it in the Luzerner Zeitung and I'm curious to hear your opinion: When asked whether it is worthwhile for Swiss consumers to swap their old coffee machine for the new - supposedly ecological - Kugel coffee system now, Migros managers are surprisingly reticent, at least for the time being. At the media briefing, they said: "Our advice is to wait until the old machine is no longer working before buying a Coffee B machine. Anything else would not be sustainable."
niwde
Hello Marc. Just one more thing on my topic. I've just read about it in the Luzerner Zeitung and I'm curious to hear your opinion: When asked whether it is worthwhile for Swiss consumers to swap their old coffee machine for the new - supposedly ecological - Kugel coffee system now, Migros managers are surprisingly reticent, at least for the time being. At the media briefing, they said: "Our advice is to wait until the old machine is no longer working before buying a Coffee B machine. Anything else would not be sustainable."
Hello niwde Yes, that's right. We don't want to encourage anyone to dispose of a coffee machine even though it's still working well - that wouldn't be sustainable. However, market research shows that consumers replace their coffee machines every four years on average. We are primarily targeting precisely those 20 to 25% who are looking for a new machine. Kind regards, Marc