Why is a cup of Royal coffee more expensive in Eastern Switzerland than in Bern?

Warum ist eine Tasse Royal Kaffee in der Ostschweiz teurer als in Bern ???

Guest

However, I am not waiting for an answer in the sense of another area.... :-((

It's the same coffee from the same cups and the same machines.

In Berne, the 10-person subscription costs CHF 28 and is the same as the stamp card (500 points for 10 purchases)

In St. Gallen, an 11-coffee subscription costs CHF 33 and is advertised with the argument: 1 coffee free - i.e. CHF 33 divided by 11 = CHF 3 per coffee in the subscription

WHY this difference for a product that is advertised throughout Switzerland (excluding Ticino) with the same arguments ? Not really logical !

LOVE MIGROS ! My request: Sell 10-pack subscriptions for CHF 28 in Eastern Switzerland too !!!

(Machine translation)

All replies (13)

Guest

Lucky Ticino !
A single coffee costs only 2.50 francs in Migros there - but in OTHER cups and from other machines.... ;-)

But honestly, I also don't understand why a product for which the same new cups have been provided everywhere is charged at such different prices in German-speaking Switzerland. It's the same Royal Coffee everywhere!

It's like a carton of Nespresso costing 5 Fr in western Switzerland and 6 Fr in eastern Switzerland.... due to the transportation :-))

(Machine translation)

AlMiDeCoLi

@Ticino
It does have something to do with the area. Because in Bern you benefit from the Migros Aare Cooperative's travelcard offer and in St. Gallen from that of the Migros Eastern Switzerland Cooperative. In other words: these are two different companies, and therefore two different offers.

In Zurich, the offer is likely to be different if the Migros Cooperative Zurich also provides a coffee menu.

Migros is not the same Migros throughout Switzerland.

(Machine translation)

Guest

@AlMiDeCoLi Objection .... !

I am not of the same opinion as you ! It's also not comparable to the 10x senior discount at Migros Aare...
Cafe Royal is expressly marketed under a national label (with the exception of Ticino - why? see below) and if you look at the vouchers, there is nothing about a region on them, but THE BRAND "Café Royal", i.e. I can redeem the voucher anywhere in Switzerland in a Migros Restaurant/Take Away (printed on the back) where this café is available. The expiration date, e.g. "Val.31.12.2025", is also printed in the top right-hand corner to ensure that it cannot be redeemed after 10 years at completely different prices.

This is exactly how it is with my stamp card, which I use: It is currently valid for another 8 months and I have already used it to buy coffee 50 Rp cheaper throughout Switzerland (with the exception of Ticino - but this is what it says) The stamp card also relates to the Cafè Royal brand

So I can certainly buy coffee cards in Bern for CHF 28 and redeem the vouchers in St. Gallen - works.... nowhere does it say : Only valid at Migros Genossenschaft Aare...
The vouchers are not even linked to a Cumulus card, where it would still be recognizable that you are consuming in the "wrong area".

Ticino is a special case: people there mainly drink espresso and the "tazza grande" refers almost exclusively to the German-speaking Swiss. Both types are equally expensive (yes, here too) and espressos are available in Ticino even in staffed cafés (Piccadilly, for example) for CHF 2.50 with a view to read... Nobody would pay CHF 3.30 there ;-)

(Machine translation)

AlMiDeCoLi

@marcoti
I understood @Tessinso's concern to be NOT about the digital stamp card from the app, but about the paper coffee cards that the cooperatives give out.

(Machine translation)

Guest

Thank you "Marcoti" for the encouragement. To be honest, I have to say that the problem is not the preference given to the Bernese, because this is not perceived in Eastern Switzerland, not even promotions for certain groups of people.

In conversations about generations, someone throws into the room: "I get the coffee in Migros 50 centimes cheaper than you"... because of smartphone.... and the "stupid old people" who still have a push-button cell phone or an "old smartphone" from their son/daughter, but still no longer suitable because it doesn't have Android 4.4 or iOS 9.0 and therefore the M app doesn't work....

Dear Migros Eastern Switzerland! I understand that you want to convert all your customers to the latest smartphone, but please not for such a sensitive matter as the daily coffee consumption of AHV pensioners in the Migros restaurant!

Do as the Bernese do: with the 10 coffee vouchers for 28 francs, you put smartphone owners of the latest generation and the somewhat "more complicated old people" on the same financial level for such an important "public service item"...

"AlMiDeCoLi" : It's not directed against the Bernese, it's more about equal treatment.... I only came across it by chance when they tried to sell me such a subscription for 28 francs in the M restaurant in Bern city center and then looked again at the display on the table, where it was also pointed out.

The Bernese do it more cleverly: they price the stamp card and the coffee card subscription the same!

(Machine translation)

Kathrin_Migros

Hello everyone

Migros is a federation of various cooperatives. These make independent decisions and offer a range that can cater to regional preferences and habits. Some of the differences also include different prices.

Kind regards

Kathrin

(Machine translation)

Guest

Good - clear statement, even if I don't quite understand this for a product marketed throughout Switzerland (excluding Ticino).... ;-) ..... These are not patisseries, which are 20 cents more expensive in places like the amusement park in Grüene Rüschlikon or the Säntispark Abtwil bathing center...

Specifically: My grandma without a smartphone can buy these 10-subscriptions for CHF 28 at Migros Restaurant Tivoli Spreitenbach (Migros Aare) for CHF 28 and consume them at Mirgros Restaurant Zurich Altstetten Neumarkt (Migros Zurich) a few kilometers away... ?

Additional question: Which of the various cooperatives in Switzerland is the stamp card subject to, where the same discount of 50 centimes is granted everywhere in Switzerland (with the exception of Ticino)?

(Machine translation)

alphabetta

Community Manager User Avatar Posts: 154 Re: Subject: Why is a cup of Royal coffee more expensive in Eastern Switzerland than in Bern? Options yesterday Hello everyone Migros is a federation of various cooperatives. These make independent decisions and offer a range of products that can cater to regional preferences and habits. Some of the differences also include different prices. Kind regards Kathrin

__________________________________________________________________________________

Until now, I thought that Migros was the same for the whole of Switzerland. Hm, after this answer I am now a little hesitant. The founder of Migros, Gottlieb Duttweiler, founded Migros in a completely different sense. Of course, times have changed, but for me Migros is and remains Migros.

(Machine translation)

AlMiDeCoLi

@alphabetta
Gottlieb Duttweiler was no friend of big things. He would have liked to keep Migros small. And it is precisely for this reason that there is not a single, large Migros, but several regional cooperatives that are responsible for their economic area. Migros Zurich was originally a public limited company. Duttweiler founded further regional Migros companies, for example in Lucerne. The other regional companies were also public limited companies and were later converted into cooperatives. Only the last regional Migros, the one in Ticino, was founded as a cooperative.

At some point, the cooperatives thought it was stupid that each one had to look after its own marketing (among other things). They therefore founded the Migros-Genossenschafts-Bund (Federation of Migros Cooperatives) as an umbrella organization, which takes on a lot of the work for the cooperatives centrally (advertising, checkout system, store concepts, etc.).

The basic product range is specified by the FMC, but the individual cooperatives also offer items that are not available in other parts of the country. The Aare cooperative, for example, offers fashion from the "Broadway" and "Greystone" labels.

(Machine translation)

Guest

@AlMiDeCoLi: "At some point, the cooperatives thought it was stupid that each one had to look after its own marketing (among other things). That's why they founded the Migros-Genossenschafts-Bund as an umbrella organization,..... "

Marketing = umbrella organization... ;-) The changeover took place throughout Switzerland (with the exception of Ticino) from "Caruso" to "Royal* incl. standardized coffee cups.... with the exception of the subscription price for those people who do not have a new smartphone where the M app can be installed... (stamp card)

For me as a stamp card user, this is irrelevant... but for certain circles of pensioners who are no longer "up to speed" with modern technology.

(Machine translation)

1 2