I'm annoyed by all these barbecue ads with the oversized pieces of meat on the posters. Why encourage people to eat even more meat? There are also halloumi, vegetables or veggie cookies that could be advertised. Meat is unhealthy and ethically and ecologically reprehensible. These advertisements do not fit in with a company that repeatedly describes itself as sustainable.
Please reconsider. I look forward to a Vegiplätzli advertisement! Thank you
Hello Vegilove
Thank you for your suggestion, which I will gladly pass on to the #Grillitarier campaign manager.
Best regards
Kathrin
I would like to agree with this. I find the advertising not only disgusting (huge pieces of meat), but also **bleep** ("man wears pink") and regressive. Vegilove has already put it perfectly: This advertising does not fit in with a company that describes itself as sustainable, and certainly wants to be seen as progressive and contemporary.
Oh, the clamor of the veggie faction is starting again, just in time for barbecue season...
This year, the spots are deliberately more varied: In contrast to the martial Bell/Coop spot, not only meat is put on the barbecue, but the chia/tofu/better faction is also grouped together under #Grillitarians.
Take it easy: the silent majority don't want to take away your substitutes, even if they end up as schnitzel or sausage. I'll be a slightly happier person if I ever get to experience another summer without the plant-based eaters lecturing me or trying to show off.
Guest
Compared to previous years, the commercial is much milder and less meat-centered.
The aim is to appeal to a wide audience, from meat to plant lovers. In my opinion, the core message is that Migros has the right offer for all "grillitarians" - from mixed to purely plant-based food.
A sustainable company also needs to take into account the different needs of its customers - which of course also includes mixed food eaters.
If there's one thing I find annoying, it's the stereotyping of the "grill chef", aka "grilling is male."
@Kathrin_Migros: Would be great if you let the marketing team know to be more mindful of (gender) stereotypes in the future.
Good morning @Kurumi
I pass on praise and criticism to those responsible for the campaign, including the considerations mentioned here.
Have a nice day
Kathrin
Guest
not serious, are you? ????
I already suggested this a year or two ago, as I am VEGAN.
And in the interests of a better M, we should promote the "leichenteil" loose diet.
But just have the courage to grill VEGAN for your guests. They'll discover that there are other ways and their tummies will thank you.
Guest
>But just have the COURAGE to grill your guests VEGAN.
Congratulations, you have successfully imposed your ideology on your guests. But then, of course, you expect everyone to be considerate of you when you're their guest and get some vegetables in addition to the meat. That's great. Don't.
Honestly, I don't mind if you want grilled eggplants or pepperoni. Others prefer cheese or fish, but for me it can be a nice big juicy steak or a good sausage.
Of course, what is sold is what is advertised, and for the majority of people, that is meat for the barbecue. Although Migros is already making a lot of concessions with 'Grillitarians' ...
Easy to serve VEGAN. It's not about imposing, it's about the experience of feeling light in the stomach after a hearty barbecue. And can meat at this price really be the best?
And by the way, what are VEGANS doing for the environment? EVERYONE should decide for themselves what they do and don't eat.
First and foremost, people associate barbecuing with meat! And that won't change in the next 100 years.
