Brown Sugar

Guest

Dear Migröler

As there are hardly any authentic American baked goods to buy in Switzerland, I like to bake a delicious cookie or a tasty cinnamon roll myself from time to time. Many recipes require dark or light brown sugar (something completely different from the brown sugar we usually use!). Unfortunately, you can hardly buy it anywhere and I have to order the sugar online. It would be great if, for example, the light and dark Domino sugar were also available in Migros!

Incidentally, I'm not alone with this problem, many expats seem to have the same problem(http://www.englishforum.ch/search2.php?q=brown+sugar)

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All replies (45)

Daniel_Migros

Hello samaz

Thank you for your message and the link. Will you bring us a basket of cookies when we bring the sugar to the Migros stores? :) We have asked our sugar managers whether there is a possibility of including this sugar in the Migros range. We will get back to you as soon as possible.

Best regards
Daniel, Migipedia team

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Daniel_Migros

Hello samaz

"Brown sugar is still a niche product in Switzerland and demand is still very low. Because we don't have unlimited space in our stores, we offer products that are popular with as many customers as possible. That's why there are currently no plans to add "Brown Sugar" to our range. We wish you lots of fun and continued success with your baking!

Best regards
Daniel, Migipedia team

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Tabarca

I've been looking everywhere today :(
Maybe people just don't know they want it yet ;)

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rockyalps

I can only agree with Samaz. I would also welcome brown sugar or golden sugar (Canada) in our country. It's simply better than our brown sugar.

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Guest

@Tabarca: Have a look in the gourmet section of Jelmoli, they have Muscovado sugar, light and dark!

@Migros: I think you underestimate the demand. You could make a fortune on the expat forum englishforum.ch alone if you catered to all the homesick Americans/English/Canadians/Australians: http://www.englishforum.ch/search2.php?q=brown+sugar

And when I see what other products you fill the international shelves with, I find the argument about space somewhat questionable =)

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schmaettervoegeli

Please make sure you put it on the shelf...!

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Daniel_Migros

Hello everyone.

We would of course like to cure all homesickness. We have therefore passed on your feedback and the link to the English forum to our product managers. A launch is still not planned, but they will discuss "Brown Sugar" again at their next product range meeting.

Best regards
Daniel, Migipedia team

PS: All homesick Americans may find a little consolation here: http://www.migipedia.ch/de/search/products/american%20favorites

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andiecinnamon

I would be in favor of that too. I always buy it in Germany.

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rockyalps

@migros: Now I have to get in touch again. I looked at your link. But Migros seems to have space on the shelves when I see all that and all the ready-made products. That's not what I want. I want to bake myself and not consume all those products that are full of preservatives. Homemade tastes much better. There seems to be room for brown sugar

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Guest

I have to agree with Esther, the link misses the customer segment here by miles. These supposedly trendy products have nothing whatsoever to do with true American soul food, they are dry and completely inauthentic. I'm sure you can find a product that can be removed from the range to make room for something truly American... =)

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