1 question
Dear Migros, I saw it yesterday at the checkout at Rewe for €1.10. What justifies this massive price difference?
Hi Dragonball, thank you for your inquiry. We can understand your surprise regarding the price difference. Thank you for giving us the opportunity to inform you about the following:
In fact, prices in Switzerland are sometimes excessive compared to nearby countries. This is why Migros is also committed to reducing all unnecessary price-driving factors and is committed to fair prices and favorable offers for consumers.
There are various reasons for these higher prices. Small-scale structures, the higher cost of living and high wage levels alone mean that prices in Switzerland are generally much higher than abroad, which is particularly evident in the healthcare system, rents, magazines and advertising rates. The different needs of consumers also contribute to the high price level. In Switzerland, for example, the standard of fittings in shopping centers and quality standards are very high.
The inflated prices of branded goods from international manufacturers can often be explained by the distribution structure. Migros is forced to buy such products from its subsidiaries in Switzerland. They are aware of the higher purchasing power in Switzerland and therefore set the cost prices higher.
We assure you that we are constantly reviewing our prices and adjusting them in line with market conditions in Switzerland. We hope this explanation is comprehensible. Best regards, your M-Infoline team
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