What's wrong with Migros? It's my absolute favorite store. I grew up with it. With lots of own brands and a large selection. Over the years, all the good Swiss stores like: EPA, Vögele, Coop Bau und Hobby, ...etc have closed. The only one that still had good, high-quality things was my Migros. And I was so proud of it. And now? What has happened? Last year, the new head of the household and clothing department thought she had to reinvent the wheel and turn everything upside down and change all the items. From the good quality of old to cheap and unpopular goods. As I can find it on the cheap Chinese platforms. Please, reconsider your plan, because it won't get you anywhere and you will lose quality and customers!!!