1 question
Is this the CO2-reduced rice mentioned here? https://www.migros.ch/de/unternehmen/nachhaltigkeit/klima-energie/unsere-fortschritte/klimaneutralitaet/klimafreundlicher-reisanbau.html And if not, is it possible to buy CO2-reduced rice in the meantime?
Hello zukunftcom, the project does not relate to individual items, but to the fact that we support overarching projects that help us to offer a more climate-friendly range of rice. We generally pay attention to CO2-reduced rice in our range. Best regards, your M-Infoline team
And how can I support the project through my purchases? The rough expectation would be that the surcharge of around CHF 1 for M Classic jasmine rice ( https://migipedia.migros.ch/en/104402400000 ) would contribute to the project. But I'm not sure whether this is really the case.
Hello zukunftcom, thank you for your enquiry about our rice project and your interest in our climate protection efforts. The rice project you mentioned is financed by the M-Climate Fund. This fund is increased through the pricing of corporate emissions. This means that Migros offsets certain emissions, such as air transportation or store operations, with contributions to this fund. Accordingly, you as a customer cannot currently make a direct contribution to the project through the purchase price. Best regards, your M-Infoline team
Thank you for your answer. I think that potential is not being exploited. If there was more differentiation within the product range, customers would have more opportunities to express their wishes. Among other things, I use the openfoodfacts.org app to find the most climate-friendly product. Unfortunately, in many cases it doesn't work that well yet. But the app is getting better and better.
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