Same product, same manufacturer - bought from Jumbo at half price...
A top product with long woody threads, so that good nests can be formed around the plants. No comparison with German coir products, which disintegrate very quickly and do not allow proper nests to form. It's just a shame that Migros doesn't stock 4 kg bags.
A market gardener would be very poor at this price. The wood wool is used for my fruit basket, and I've got several years' worth now. It's a good product - it has to be - for this price.