I would like to know from Migros how long this will continue? Why should you still shop at Migros if you are increasingly replacing your own products with other brands that you can also buy at Coop or Lidl or Aldi?
The latest coup: M-Classic is becoming a new (!) Migros own brand in the area of small sins. Today we saw for the first time that the former M-Classic lemon rolls now come as "Petit Bonheur". The raspberry rolls are still M-Classic. The Grosi-Cakes may also be affected, as the "Soon in new design" sticker was stuck to some of them today. Background information from a Migros person involved: https://www.linkedin.com/posts/raphaelbieri_teamwork-migrosbrands-brandmanagement-activity-7062781987509391360-Dori?trk=public_profile_like_view
I wonder how many own brands they still want to have, it's sad how migros is cutting off its own roots just to get more money. you should really think about going to Lidl or Aldi. after all, you can still get branded products there.
The latest coup: M-Classic is becoming a new (!) Migros own brand in the area of small sins. Today we saw for the first time that the former M-Classic lemon rolls now come as "Petit Bonheur". The raspberry rolls are still M-Classic. The Grosi-Cakes may also be affected, as the "Soon in new design" sticker was stuck to some of them today. Background information from a Migros person involved: https://www.linkedin.com/posts/raphaelbieri_teamwork-migrosbrands-brandmanagement-activity-7062781987509391360-Dori?trk=public_profile_like_view
Thirteen years ago, when a major assortment streamlining was carried out, many former own-brand names were merged under the M-Classic brand (and the old names were abandoned) so that customers would have a better overview of what is Migros and what is a third-party brand. And now? Now Limmatplatz has the French name craze: the jams have already been merged under a new French brand name, and now it's going on like this.
If they would at least put an umbrella brand M-PRODUCT above this brand so that people could see that it is Migros' own brand - but NO, they are obviously deviating from the basic M-Classic idea and creating a brand confusion again. It's maddening, honestly!
Thirteen years ago, when a major assortment streamlining was carried out, many former own-brand names were merged under the M-Classic brand (and the old names were abandoned) so that customers would have a better overview of what is Migros and what is a third-party brand. And now? Now Limmatplatz has the French name craze: the jams have already been merged under a new French brand name, and now it's going on like this.
If they would at least put an umbrella brand M-PRODUCT above this brand so that people could see that it is Migros' own brand - but NO, they are obviously deviating from the basic M-Classic idea and creating a brand confusion again. It's maddening, honestly!
I don't understand this move by Mclassic to this brand...
