It really annoys me that more and more promotions only apply to purchases of two or more items. I just want to buy this one product again and take advantage of this promotion. Not freeze it, stockpile it, or eat it for days on end. They’re not thinking at all about single people who have to watch their budget. And not everyone has a freezer or freezer compartment. Plus, this actually encourages food waste, since you can’t eat it all anyway. It’s just stupid!!!
It really annoys me that more and more promotions only apply to purchases of two or more items. I just want to buy this one product again and take advantage of this promotion. Not freeze it, stockpile it, or eat it for days on end. They’re not thinking at all about single people who have to watch their budget. And not everyone has a freezer or freezer compartment. Plus, this actually encourages food waste, since you can’t eat it all anyway. It’s just stupid!!!
Recently, this has been happening more and more often—one might even say as often as three times, one might add.
Recently, this has been happening more and more often—one might even say as often as three times, one might add.
Migros just doesn't seem to learn—in elementary school, their end-of-year report card would read: Poor prospects for improvement, high resistance to learning.
The absurd thing about Migros’ multipack promotions: You have to generate new bar codes and product listings in the system, and maybe even repackage products into multipacks. That creates extra work. How could it be simpler? Just apply a discount to the existing item per unit, adjust the price in the system for a certain period, and you’re done. But that’s far too customer-centric; modern Migros doesn’t do that.
Hello Kathrinchen1971, thank you very much for your message regarding bulk-pack promotions. We appreciate you giving us the opportunity to respond.
We understand your desire for smaller portions for single-person and two-person households. As a major retailer, Migros takes a wide range of customer expectations into account when selecting its offerings.
Promotions on bulk packages mostly involve food items that can be stored for longer periods or frozen well. As such, they are also suitable for small households in some cases. Additionally, any leftovers from a meal can often be easily repurposed. Nevertheless, it is a top priority for Migros to ensure that as many customers as possible can benefit from promotions. That is why entire product categories are increasingly included in weekly promotions, such as the Farmer range. In such promotions, standard products are available at attractive prices and are ideal for small households.
It cannot be denied that one- and two-person households, particularly in urban areas, represent a growing segment of the Swiss population. We strive to accommodate this trend as much as possible by already offering smaller portions for numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese, and meat and sausage products (various single-serving portions). It should be noted, however, that the amount of packaging and the production costs are often not much lower than for standard-sized portions. The smaller portions are therefore relatively more expensive, which is why many consumers continue to prefer the usual package sizes. Since we only carry small packages as an additional offering and shelf space is limited, there must be sufficient demand for these items.
With the ever-expanding self-service selection of fruits and vegetables, along with the open-counter sales of meat, bread, pastries, cheese, and, increasingly, deli dishes, small households now have more opportunities to shop according to their own needs.
Suggestions from our customers, like yours, are very important to Migros. We have forwarded your request to the relevant department.
We look forward to your next visit and wish you a wonderful day. Best regards, Alex
Hello Kathrinchen1971, thank you very much for your message regarding bulk-pack promotions. We appreciate you giving us the opportunity to respond.
We understand your desire for smaller portions for single-person and two-person households. As a major retailer, Migros takes a wide range of customer expectations into account when selecting its offerings.
Promotions on bulk packages mostly involve food items that can be stored for longer periods or frozen well. As such, they are also suitable for small households in some cases. Additionally, any leftovers from a meal can often be easily repurposed. Nevertheless, it is a top priority for Migros to ensure that as many customers as possible can benefit from promotions. That is why entire product categories are increasingly included in weekly promotions, such as the Farmer range. In such promotions, standard products are available at attractive prices and are ideal for small households.
It cannot be denied that one- and two-person households, particularly in urban areas, represent a growing segment of the Swiss population. We strive to accommodate this trend as much as possible by already offering smaller portions for numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese, and meat and sausage products (various single-serving portions). It should be noted, however, that the amount of packaging and the production costs are often not much lower than for standard-sized portions. The smaller portions are therefore relatively more expensive, which is why many consumers continue to prefer the usual package sizes. Since we only carry small packages as an additional offering and shelf space is limited, there must be sufficient demand for these items.
With the ever-expanding self-service selection of fruits and vegetables, along with the open-counter sales of meat, bread, pastries, cheese, and, increasingly, deli dishes, small households now have more opportunities to shop according to their own needs.
Suggestions from our customers, like yours, are very important to Migros. We have forwarded your request to the relevant department.
We look forward to your next visit and wish you a wonderful day. Best regards, Alex
I don't want smaller portion sizes at all. And I don't have a freezer either. I just want to be able to buy this special offer individually. Midors is absolutely right—just list the special offer per item, no need for the hassle of “bundling them together with stickers.” That creates extra costs! This way, everyone can buy as much as they want, need, and think makes sense. It would be sooo easy… for everyone!
Latest example: Raspberries… to take advantage of the promotion, you have to buy two packs… Why?!? Or cream slices… a 5-pack—are you kidding me?!
It must be said, however, that Migros isn’t the only one with this practice. At Coop, there are a large number of multi-pack promotions available both in-store and on the app, such as ready-to-cook rösti in 5-packs. The price differences are sometimes astonishing. A 12-liter carton of 1.5% UHT milk is available at Migros for a promotional price of CHF 13.90, while at Coop it’s also on sale for CHF 16.95—a whopping 22% more expensive!
I can only agree with Kathrinchen. It’s striking that more and more promotions only apply when you buy two or three of the same item. This makes no sense, even when the product has a long shelf life or can be frozen—especially (but not only) for single-person households.
This approach (which, as noted below, has also become common practice among other major retailers) seems designed more to entice shoppers into making larger purchases than to actually offer savings.
Many households have to stick to a tight budget and can’t really afford to buy in bulk, even if the items are slightly cheaper. In my view, fewer but “genuine” promotions would be more consumer-friendly.
It's the same with Pringles. They're on sale right now, but only if you buy two of the same flavor. Plus, they're shrink-wrapped in plastic.
Why not just make each individual can of Pringles cheaper?
It's the same with Pringles. They're on sale right now, but only if you buy two of the same flavor. Plus, they're shrink-wrapped in plastic.
Why not just make each individual can of Pringles cheaper?
I asked about this last year during a Yvette laundry detergent promotion at my local store. My favorite variety wasn’t available as a promotional two-pack, only as individual packs at the regular price. I then asked a member of the staff, and she explained that it was a completely different batch with different purchasing terms on the part of Migros, and that it couldn’t be done that way because they were two separate invoices.
On the one hand, I understand you—our four kids are grown up and have moved out, so we don’t need as much anymore.
On the other hand, Migros could make the whole thing clearer: if you buy two, it’s cheaper. Strictly speaking, that’s a volume discount, not a promotion!?
On the one hand, I understand you—our four kids are grown up and have moved out, so we don’t need as much anymore.
On the other hand, Migros could make the whole thing clearer: if you buy two, it’s cheaper. Strictly speaking, that’s a volume discount, not a promotion!?
A volume discount works just like a promotion, so it doesn't matter how you label it.
Migros just doesn't seem to learn—in elementary school, their end-of-year report card would read: Poor prospects for improvement, high resistance to learning.
The absurd thing about Migros’ multipack promotions: You have to generate new bar codes and product listings in the system, and maybe even repackage products into multipacks. That creates extra work. How could it be simpler? Just apply a discount to the existing item per unit, adjust the price in the system for a certain period, and you’re done. But that’s far too customer-centric; modern Migros doesn’t do that.
Hello Kathrinchen1971, thank you very much for your message regarding bulk-pack promotions. We appreciate you giving us the opportunity to respond.
We understand your desire for smaller portions for single-person and two-person households. As a major retailer, Migros takes a wide range of customer expectations into account when selecting its offerings.
Promotions on bulk packages mostly involve food items that can be stored for longer periods or frozen well. As such, they are also suitable for small households in some cases. Additionally, any leftovers from a meal can often be easily repurposed. Nevertheless, it is a top priority for Migros to ensure that as many customers as possible can benefit from promotions. That is why entire product categories are increasingly included in weekly promotions, such as the Farmer range. In such promotions, standard products are available at attractive prices and are ideal for small households.
It cannot be denied that one- and two-person households, particularly in urban areas, represent a growing segment of the Swiss population. We strive to accommodate this trend as much as possible by already offering smaller portions for numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese, and meat and sausage products (various single-serving portions). It should be noted, however, that the amount of packaging and the production costs are often not much lower than for standard-sized portions. The smaller portions are therefore relatively more expensive, which is why many consumers continue to prefer the usual package sizes. Since we only carry small packages as an additional offering and shelf space is limited, there must be sufficient demand for these items.
With the ever-expanding self-service selection of fruits and vegetables, along with the open-counter sales of meat, bread, pastries, cheese, and, increasingly, deli dishes, small households now have more opportunities to shop according to their own needs.
Suggestions from our customers, like yours, are very important to Migros. We have forwarded your request to the relevant department.
We look forward to your next visit and wish you a wonderful day. Best regards, Alex
Hello Kathrinchen1971, thank you very much for your message regarding bulk-pack promotions. We appreciate you giving us the opportunity to respond.
We understand your desire for smaller portions for single-person and two-person households. As a major retailer, Migros takes a wide range of customer expectations into account when selecting its offerings.
Promotions on bulk packages mostly involve food items that can be stored for longer periods or frozen well. As such, they are also suitable for small households in some cases. Additionally, any leftovers from a meal can often be easily repurposed. Nevertheless, it is a top priority for Migros to ensure that as many customers as possible can benefit from promotions. That is why entire product categories are increasingly included in weekly promotions, such as the Farmer range. In such promotions, standard products are available at attractive prices and are ideal for small households.
It cannot be denied that one- and two-person households, particularly in urban areas, represent a growing segment of the Swiss population. We strive to accommodate this trend as much as possible by already offering smaller portions for numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese, and meat and sausage products (various single-serving portions). It should be noted, however, that the amount of packaging and the production costs are often not much lower than for standard-sized portions. The smaller portions are therefore relatively more expensive, which is why many consumers continue to prefer the usual package sizes. Since we only carry small packages as an additional offering and shelf space is limited, there must be sufficient demand for these items.
With the ever-expanding self-service selection of fruits and vegetables, along with the open-counter sales of meat, bread, pastries, cheese, and, increasingly, deli dishes, small households now have more opportunities to shop according to their own needs.
Suggestions from our customers, like yours, are very important to Migros. We have forwarded your request to the relevant department.
We look forward to your next visit and wish you a wonderful day. Best regards, Alex
I don't want smaller portion sizes at all. And I don't have a freezer either. I just want to be able to buy this special offer individually. Midors is absolutely right—just list the special offer per item, no need for the hassle of “bundling them together with stickers.” That creates extra costs! This way, everyone can buy as much as they want, need, and think makes sense. It would be sooo easy… for everyone!
Latest example: Raspberries… to take advantage of the promotion, you have to buy two packs… Why?!? Or cream slices… a 5-pack—are you kidding me?!
It must be said, however, that Migros isn’t the only one with this practice. At Coop, there are a large number of multi-pack promotions available both in-store and on the app, such as ready-to-cook rösti in 5-packs. The price differences are sometimes astonishing. A 12-liter carton of 1.5% UHT milk is available at Migros for a promotional price of CHF 13.90, while at Coop it’s also on sale for CHF 16.95—a whopping 22% more expensive!
I can only agree with Kathrinchen. It’s striking that more and more promotions only apply when you buy two or three of the same item. This makes no sense, even when the product has a long shelf life or can be frozen—especially (but not only) for single-person households.
This approach (which, as noted below, has also become common practice among other major retailers) seems designed more to entice shoppers into making larger purchases than to actually offer savings.
Many households have to stick to a tight budget and can’t really afford to buy in bulk, even if the items are slightly cheaper. In my view, fewer but “genuine” promotions would be more consumer-friendly.
It's the same with Pringles. They're on sale right now, but only if you buy two of the same flavor. Plus, they're shrink-wrapped in plastic.
Why not just make each individual can of Pringles cheaper?
It's the same with Pringles. They're on sale right now, but only if you buy two of the same flavor. Plus, they're shrink-wrapped in plastic.
Why not just make each individual can of Pringles cheaper?
I asked about this last year during a Yvette laundry detergent promotion at my local store. My favorite variety wasn’t available as a promotional two-pack, only as individual packs at the regular price. I then asked a member of the staff, and she explained that it was a completely different batch with different purchasing terms on the part of Migros, and that it couldn’t be done that way because they were two separate invoices.
On the one hand, I understand you—our four kids are grown up and have moved out, so we don’t need as much anymore.
On the other hand, Migros could make the whole thing clearer: if you buy two, it’s cheaper. Strictly speaking, that’s a volume discount, not a promotion!?
On the one hand, I understand you—our four kids are grown up and have moved out, so we don’t need as much anymore.
On the other hand, Migros could make the whole thing clearer: if you buy two, it’s cheaper. Strictly speaking, that’s a volume discount, not a promotion!?
A volume discount works just like a promotion, so it doesn't matter how you label it.
