Have the MClassics Zwiebelchüechli been taken out of the range? Or are they not available at the moment? I hope they haven't disappeared either.
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All replies (16)
Federwolke
Migros is a world champion at blaming itself for a lack of product demand. For a long time, Zwiebelchüechli were only available in larger stores, in medium-sized stores sometimes here, sometimes there, sometimes not at all and then again. At some point, it just gets too stupid to run after them, especially in the Corona era, and then you just give them up. It was like that with many items... But there's always enough space for new branded items anyway. Just another of many examples of how Migros is making itself dispensable. I'm gradually becoming fatalistic - and the competition is happy.
Well, you can't offer all varieties everywhere. A 1000 square meter small Migros doesn't have as many cabinets as a small 3 mmm Migros... And even with branded goods, not all varieties are available in small Migros... So I don't understand your "But there's always enough space for new branded goods anyway." sentence... sentence... I think at the end of the day, Migros is also interested in market share in those product ranges. What is the point of Migros focusing on its products in certain areas if it only has a 15% market share in that product range? No business lives on air and love. As a cooperative, Migros also has to look at the bare 0.... Of course I share your opinion that Migros has unfortunately discontinued some products in certain ranges, but I hardly think that Migros would simply throw a product that is doing well out of its range.
Dragonball
Well, you can't offer all varieties everywhere. A 1000 square meter small Migros doesn't have as many cabinets as a small 3 mmm Migros... And even with branded goods, not all varieties are available in small Migros... So I don't understand your "But there's always enough space for new branded goods anyway." sentence... sentence... I think at the end of the day, Migros is also interested in market share in those product ranges. What is the point of Migros focusing on its products in certain areas if it only has a 15% market share in that product range? No business lives on air and love. As a cooperative, Migros also has to look at the bare 0.... Of course I share your opinion that Migros has unfortunately discontinued some products in certain ranges, but I hardly think that Migros would simply throw a product that is doing well out of its range.
" However, I hardly think that Migros would simply throw a well-performing product out of its range" Before Fabrice Zumbrunnen became CEO and President of the FMCG General Management, this was certainly the case. But since he's been in this position, nothing else has happened, just to add some branded products or other stuff to the range. Haven't you noticed yet?
Nachtspalter
" However, I hardly think that Migros would simply throw a well-performing product out of its range" Before Fabrice Zumbrunnen became CEO and President of the FMCG General Management, this was certainly the case. But since he's been in this position, nothing else has happened, just to add some branded products or other stuff to the range. Haven't you noticed yet?
Take a look at "Mercadona's success" in Spain... what good are 15 Chüechli if 6 make up 80% of sales there. Mercadona has streamlined its range and taken a lot out of the assortment and made it simple. This reduction has enabled them to lower prices. The larger units in the racks reduced costs. When I look at the Coop racks, for example, they often only have 1 row per variety. It's clear that this means that a lot more goods fit into the range. However, I don't think this is very effective or productive. Migros takes a different approach. It offers a different range. When I look at the Blevita and Darvida wall, for example, Migros has a massively larger selection here, even in smaller Migros. However, this is certainly in favor of gluten-free, vegan, lactose-free products, which Coop then carries, for example. And no, I hardly think that Migros is only like this because of Zumbrunnen. https://www.aargauerzeitung.ch/verschiedenes/migros-strafft-sortiment-bis-4000-produkte-fliegen-raus-ld.1618334 You and I don't know the key figures behind the products, so we can hardly say "that's a lame excuse"...
Dragonball
Take a look at "Mercadona's success" in Spain... what good are 15 Chüechli if 6 make up 80% of sales there. Mercadona has streamlined its range and taken a lot out of the assortment and made it simple. This reduction has enabled them to lower prices. The larger units in the racks reduced costs. When I look at the Coop racks, for example, they often only have 1 row per variety. It's clear that this means that a lot more goods fit into the range. However, I don't think this is very effective or productive. Migros takes a different approach. It offers a different range. When I look at the Blevita and Darvida wall, for example, Migros has a massively larger selection here, even in smaller Migros. However, this is certainly in favor of gluten-free, vegan, lactose-free products, which Coop then carries, for example. And no, I hardly think that Migros is only like this because of Zumbrunnen. https://www.aargauerzeitung.ch/verschiedenes/migros-strafft-sortiment-bis-4000-produkte-fliegen-raus-ld.1618334 You and I don't know the key figures behind the products, so we can hardly say "that's a lame excuse"...
I think Migros should rather fulfill the basics in the stores: All available Mbudget products should be listed in all stores. The M-Budget range should be expanded in some areas. My Migros has 100 tea varieties. Only 1 type of M-Budget black tea. (and not a single loose tea) It also misses out on many trends: brands like Oppo or Halo Top/Breyers. The fitness shelf has hardly any interesting bars, e.g. like Rossmann...
Dragonball
Take a look at "Mercadona's success" in Spain... what good are 15 Chüechli if 6 make up 80% of sales there. Mercadona has streamlined its range and taken a lot out of the assortment and made it simple. This reduction has enabled them to lower prices. The larger units in the racks reduced costs. When I look at the Coop racks, for example, they often only have 1 row per variety. It's clear that this means that a lot more goods fit into the range. However, I don't think this is very effective or productive. Migros takes a different approach. It offers a different range. When I look at the Blevita and Darvida wall, for example, Migros has a massively larger selection here, even in smaller Migros. However, this is certainly in favor of gluten-free, vegan, lactose-free products, which Coop then carries, for example. And no, I hardly think that Migros is only like this because of Zumbrunnen. https://www.aargauerzeitung.ch/verschiedenes/migros-strafft-sortiment-bis-4000-produkte-fliegen-raus-ld.1618334 You and I don't know the key figures behind the products, so we can hardly say "that's a lame excuse"...
But you do know that the article from the "Aargauer Zeitung" is from 2012 and says that the project should be completed in the same year?
Nachtspalter
But you do know that the article from the "Aargauer Zeitung" is from 2012 and says that the project should be completed in the same year?
Yes... nevertheless, Migros is pursuing a different strategy here than Coop, for example... above all, it produces a lot of things itself... why should it fill its plants with "bum" articles if they hardly generate any sales... it's like in private life... if something doesn't bring you anything in life, you give up and try something new... I see this less badly than you do... I would rather see a Migros that focuses on the price and then the offer.