Will Migros' own brand Bonherba sugar-free herbal sweets classique disappear completely?

Bodenseeknusperli

Bonherba is being abandoned. https://migipedia.migros.ch/de/forum/migros/bonherba?backtoboard=p%3D2&reply=5de06390-4e45-11ed-80d3-b55f47a6563c Meanwhile, I'm buying up all the sage packs I can find for my father😆

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What are you talking about? There are about 5 items that are still in the range (there is one type of tea)

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Magnoliapower

Dragonball

What are you talking about? There are about 5 items that are still in the range (there is one type of tea)

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I rather ask myself what are you actually talking about? Bonherba is being replaced by Ricola. Migros has also admitted this. Only the elderberry sweets are still on the shelf, everything else is plastered with Ricola.

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M-Infoline

Hello Thalmi, the Bonherba own brand will continue with a reduced range - including your sweets. Like every retailer, we are constantly reviewing our range and adapting it to meet the ever-changing needs of our customers. With the aim of constantly optimizing the price-performance ratio on all items, we are continuously reviewing all product groups and adjusting them if necessary. Several similarly positioned brands in one range make it difficult for customers to find their way around and make shopping unnecessarily complicated. Ricola products are very popular in Switzerland and are an ideal addition to our current confectionery range. Market analyses have shown that we do not sufficiently cover the needs of our customers in the herbal sweets segment with our own Bonherba brands. We still have the following Bonherba products in our range: Bonherba herbal sweets, 101061100000 Bonherba herbal pastilles without sugar, 101061300000 Bonherba herbal sweets sugar-free, 101081100000 Bonherba herbs filled, without sugar, 101081600000 Bonherba elderberry without sugar, 101081800000 Bonherba herbs sugar-free, 101082500000 We had a delivery interruption for the Bonherba you are looking for. However, the item is available again from today. You should therefore receive it again in the course of next week. Regarding the price: For branded products, we aim for market-oriented pricing, i.e. the prices of other market participants are taken into account. In the example you have given, our prices are within the normal market range in Switzerland. Best regards, Mia

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Sommergirl

Yes, it seems so, I noticed that too, that's very unfortunate, but I found the cheap tablets (formerly M Classic) at M-Budget (lemon balm), I just buy those now, the difference is not very big.

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M-Infoline

Bodenseeknusperli

Reduced Reclassified (only large Migros) Thrown out My forecast until the end of 2023😒 @Migros but your statement is also quite contradictory as to where and how because you once wrote: "Hello everyone, ... already mentioned correctly, you are replacing the Bonherba products with alternatives from Ricola. We regularly check the popularity of our products. Unfortunately, we found that the private label products of the Bonherba lines are not gaining acceptance on the market." It just reads differently from "supplemented with Ricola", but so be it.

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Hello Bodenseeknusperli, there was indeed a misinformation on our part - please accept our apologies. I have just corrected it. As written, the most popular varieties remain and together with Ricola now form a comprehensive range of sweets. Best regards, Mia

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Federwolke

M-Infoline

Hello Thalmi, the Bonherba own brand will continue with a reduced range - including your sweets. Like every retailer, we are constantly reviewing our range and adapting it to meet the ever-changing needs of our customers. With the aim of constantly optimizing the price-performance ratio on all items, we are continuously reviewing all product groups and adjusting them if necessary. Several similarly positioned brands in one range make it difficult for customers to find their way around and make shopping unnecessarily complicated. Ricola products are very popular in Switzerland and are an ideal addition to our current confectionery range. Market analyses have shown that we do not sufficiently cover the needs of our customers in the herbal sweets segment with our own Bonherba brands. We still have the following Bonherba products in our range: Bonherba herbal sweets, 101061100000 Bonherba herbal pastilles without sugar, 101061300000 Bonherba herbal sweets sugar-free, 101081100000 Bonherba herbs filled, without sugar, 101081600000 Bonherba elderberry without sugar, 101081800000 Bonherba herbs sugar-free, 101082500000 We had a delivery interruption for the Bonherba you are looking for. However, the item is available again from today. You should therefore receive it again in the course of next week. Regarding the price: For branded products, we aim for market-oriented pricing, i.e. the prices of other market participants are taken into account. In the example you have given, our prices are within the normal market range in Switzerland. Best regards, Mia

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"Several similarly positioned brands in a range make it difficult for customers to find their way around and make shopping unnecessarily complicated." At least the market researchers are honest enough to admit that we customers are considered too stupid to choose what suits us best from a wide range of products. Thank you, thank you, thank you, you've just cemented my opinion of this professional group.

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Nachtspalter

Federwolke

"Several similarly positioned brands in a range make it difficult for customers to find their way around and make shopping unnecessarily complicated." At least the market researchers are honest enough to admit that we customers are considered too stupid to choose what suits us best from a wide range of products. Thank you, thank you, thank you, you've just cemented my opinion of this professional group.

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The same reason was given when the major product range streamlining was carried out around 2010. At that time, several old own brands were brought together under the new "M Classic" brand. The aim was to make it easier to distinguish between Migros products and those that are not. In recent years, however, so many new brands have been created and products shifted back and forth within these brands that customers no longer have any overview at all. In addition, the clear, distinctive M-Classic design has been transformed into a wishy-washy design in which the logo disappears rather than being clearly visible. And then there's this **** for products from overseas and branded articles as well as other external brands...

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Verschwindet die Migros Eigenmarke Bonherba bei den Kräuterbonbons classique zuckerfrei ganz?

All replies (7)

All replies (7)