Who doesn't know them - the "SHREDDIES". Excellent for the start of the day. Migros had them in its range in the 80s and also in the 90s. Unfortunately, they were then disposed of again. A mistake in my opinion. Do you think so too?
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All replies (11)
I don't know these shreddies. And I bought and consumed a lot of these things in the 80s and 90s. Mostly goods from Migros. I can't remember ever seeing shreddies there. Besides, Migros didn't have many other brands in its range back then - and not from Nestlé anyway. So I think you were more likely to have bought the Shreddies from Coop or another supplier (PickPay, Denner, Amarillo, K-multimarkt, Volg...).
Nachtspalter
I don't know these shreddies. And I bought and consumed a lot of these things in the 80s and 90s. Mostly goods from Migros. I can't remember ever seeing shreddies there. Besides, Migros didn't have many other brands in its range back then - and not from Nestlé anyway. So I think you were more likely to have bought the Shreddies from Coop or another supplier (PickPay, Denner, Amarillo, K-multimarkt, Volg...).
Hoi Nebelspalter, thanks for the answer. Yes, there were... the packaging was different. Still in the Römerhof branch. Migros itself should actually know :-)
GuyCH
Hoi Nebelspalter, thanks for the answer. Yes, there were... the packaging was different. Still in the Römerhof branch. Migros itself should actually know :-)
According to @Nachtspalter, @migros can you say something about this? Also, how do you get them into the current Migros range?
GuyCH
According to @Nachtspalter, @migros can you say something about this? Also, how do you get them into the current Migros range?
Hi GuyCH, unfortunately we haven't found anyone who was already in marketing at the time and still knew that. So unfortunately we can't answer your question - sorry. Best regards, Mia
GuyCH
Hoi Nebelspalter, thanks for the answer. Yes, there were... the packaging was different. Still in the Römerhof branch. Migros itself should actually know :-)
Römerhof branch? In the city of Zurich? I know there's a Coop there, but I don't know how long it's been there. Maybe there used to be a Migros branch there. But not today.
Bodenseeknusperli
Plus the actual question wasn't answered either, what it's about is hidden in the topic title 😉
Hello Bodenseeknusperli, as we do not know whether we even had the item in our range, we cannot "retrieve" it ;-). Best regards, Mia
Bodenseeknusperli
So, there's a customer who asks if Migros could sell it. The person thinks he remembers buying it at Migros in the past, but in the end it's irrelevant to the request: could it be offered? I didn't know that you can only ask for products that were once in the range, that's new. But since you've expanded Keloggs anyway, why don't you throw out another own brand and then they'll come in?
Migros has taken a leaf out of Chancellor Olaf Scholz's book. He was asked at a press conference: "Could you specify which security guarantees these are?" Scholz's answer: "Yes, I could."
M-Infoline
Hi GuyCH, unfortunately we haven't found anyone who was already in marketing at the time and still knew that. So unfortunately we can't answer your question - sorry. Best regards, Mia
@M-infoline. Hello, that amazes me. Migros should have a product archive that also exists somewhere in paper form. Also, how can these shreddies get into the range?
GuyCH
@M-infoline. Hello, that amazes me. Migros should have a product archive that also exists somewhere in paper form. Also, how can these shreddies get into the range?
Hi GuyCH, that's exactly what we have. However, it is so far back, unfortunately not every product is documented. I have forwarded your request to include the Shreddies in our range to the responsible department. They will now examine your suggestion. However, I can't promise you anything yet, as we have no concrete plans to introduce the item at this time. Kind regards, Chloe
M-Infoline
Hi GuyCH, unfortunately we haven't found anyone who was already in marketing at the time and still knew that. So unfortunately we can't answer your question - sorry. Best regards, Mia
Hello M-Infoline. The problem seems to be that the Nestlé Switzerland Cereals Key Account does not want this product to be distributed in Switzerland, can it? Would be interesting to know what the obstacle is? Expected sales too low, conflict with permitted ingredients? Migros Marketing should actually know this and be able to find out.