Reduction in the bread range

rambler · 2023-03-07T15:51:53.216Z

First a word of praise: I'm pleased that Migros has added Blévita "Salt & Vinegar" to its range. Criticism: Why on earth has the tasty St. Gallen bread and the very good sourdough bread been removed from the range in our store in 6280? Yes, there are other varieties on offer, but none of them in this flavor. Instead, the dry08/15-Langweiler "Alpenbrot" and the "AdR Buurebrot" are making a name for themselves. Well, Lidl and Aldi also have good tasting breads. In general, Migros has lost a lot of ground when it comes to bread. What a pity.

Guest

"No matter what you like, it's thrown out and you only get standard answers to questions here. Wanted to look at the "Konfigestell" in Gäuggeli the other day, huge gaps everywhere, they were either marked with delivery interruption. Coop has good confectionery in its range, but it's too expensive for me. Last year I bought the one with coconut and pineapple from the summer limited edition at Lidl for €2. I would have been better off buying two because "it's so good".

(Machine translation)

M-Infoline

Hello rambler, thank you very much for your message. What a great introduction: how nice that you are happy with our decision to firmly integrate the Blévita "Salt & Vinegar" into our standard range. I'm all the more sorry that the joy of our breads is waning. In view of your description, I understand your disappointment. Unfortunately, your favorites were not as popular as you had hoped. Due to low demand, we decided to discontinue them. We are aware that by taking such a measure, we are causing displeasure among those who enjoyed consuming the variants. We too would have been delighted if we had succeeded in establishing them on the market. Unfortunately, however, the sales figures speak a different language, which prompted us to give up. I will not let this opportunity go to waste. Perhaps I can inspire you with our crispy bread (article number 111471500500), our organic rustic stone-baked bread (article number 111418200500) or our M-Budget Ruchbrot from IP-Suisse (article number 111011900000)? The products are not (yet) online, otherwise I would have sent you the links. Of course, I informed the department managers about your wish to be able to buy your favorite varieties from us again. We will continue to pursue this issue. After all, our aim is to offer goods that our customers value. I hope my efforts are in your interest. Best regards, Tabea

(Machine translation)

indios

M-Infoline

Hello rambler, thank you very much for your message. What a great introduction: how nice that you are happy with our decision to firmly integrate the Blévita "Salt & Vinegar" into our standard range. I'm all the more sorry that the joy of our breads is waning. In view of your description, I understand your disappointment. Unfortunately, your favorites were not as popular as you had hoped. Due to low demand, we decided to discontinue them. We are aware that by taking such a measure, we are causing displeasure among those who enjoyed consuming the variants. We too would have been delighted if we had succeeded in establishing them on the market. Unfortunately, however, the sales figures speak a different language, which prompted us to give up. I will not let this opportunity go to waste. Perhaps I can inspire you with our crispy bread (article number 111471500500), our organic rustic stone-baked bread (article number 111418200500) or our M-Budget Ruchbrot from IP-Suisse (article number 111011900000)? The products are not (yet) online, otherwise I would have sent you the links. Of course, I informed the department managers about your wish to be able to buy your favorite varieties from us again. We will continue to pursue this issue. After all, our aim is to offer goods that our customers value. I hope my efforts are in your interest. Best regards, Tabea

(Machine translation)

Standard answer as always!

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Magnoliapower

indios

Standard answer as always!

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Did you expect anything else? 😅 It's actually tragic. But it reflects the behavior of the entire company.

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Nachtspalter

Bodenseeknusperli

Why does the Migros team make so little use of the function to integrate products with tiles, and always give article numbers? What a pity.

(Machine translation)

This is probably usually because the answers actually come from the product managers, who often work with article numbers, and are edited by the M-Infoline team (if necessary) and copied in here. In this case, the reason is exceptionally stated in the answer: the products are not yet online, so linking is not possible.

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Rhyfallforelle

St.Gallen bread used to be a family favorite in my childhood, but now it's hardly available. What a pity.

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rambler

M-Infoline

Hello rambler, thank you very much for your message. What a great introduction: how nice that you are happy with our decision to firmly integrate the Blévita "Salt & Vinegar" into our standard range. I'm all the more sorry that the joy of our breads is waning. In view of your description, I understand your disappointment. Unfortunately, your favorites were not as popular as you had hoped. Due to low demand, we decided to discontinue them. We are aware that by taking such a measure, we are causing displeasure among those who enjoyed consuming the variants. We too would have been delighted if we had succeeded in establishing them on the market. Unfortunately, however, the sales figures speak a different language, which prompted us to give up. I will not let this opportunity go to waste. Perhaps I can inspire you with our crispy bread (article number 111471500500), our organic rustic stone-baked bread (article number 111418200500) or our M-Budget Ruchbrot from IP-Suisse (article number 111011900000)? The products are not (yet) online, otherwise I would have sent you the links. Of course, I informed the department managers about your wish to be able to buy your favorite varieties from us again. We will continue to pursue this issue. After all, our aim is to offer goods that our customers value. I hope my efforts are in your interest. Best regards, Tabea

(Machine translation)

thank you, m-infoline. two comments: often neither the st.galler bread nor the sourdough bread was sold out by around 12.00 noon, i.e. no longer available. 2. the types of bread you suggested have nothing, but nothing at all in common in terms of taste with those mentioned before me. but thank you for your time.

(Machine translation)

rambler

M-Infoline

Hello rambler, thank you very much for your message. What a great introduction: how nice that you are happy with our decision to firmly integrate the Blévita "Salt & Vinegar" into our standard range. I'm all the more sorry that the joy of our breads is waning. In view of your description, I understand your disappointment. Unfortunately, your favorites were not as popular as you had hoped. Due to low demand, we decided to discontinue them. We are aware that by taking such a measure, we are causing displeasure among those who enjoyed consuming the variants. We too would have been delighted if we had succeeded in establishing them on the market. Unfortunately, however, the sales figures speak a different language, which prompted us to give up. I will not let this opportunity go to waste. Perhaps I can inspire you with our crispy bread (article number 111471500500), our organic rustic stone-baked bread (article number 111418200500) or our M-Budget Ruchbrot from IP-Suisse (article number 111011900000)? The products are not (yet) online, otherwise I would have sent you the links. Of course, I informed the department managers about your wish to be able to buy your favorite varieties from us again. We will continue to pursue this issue. After all, our aim is to offer goods that our customers value. I hope my efforts are in your interest. Best regards, Tabea

(Machine translation)

one more addendum, dear infoline. 2 of your suggestions are up, only the m-.budget is not. you should update your standard answers from time to time 🥴

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M-Infoline

rambler

thank you, m-infoline. two comments: often neither the st.galler bread nor the sourdough bread was sold out by around 12.00 noon, i.e. no longer available. 2. the types of bread you suggested have nothing, but nothing at all in common in terms of taste with those mentioned before me. but thank you for your time.

(Machine translation)

Hello rambler, thank you very much for your comments. I am happy to address the issues you raised. I understand your objections regarding demand. However, the popularity must be given in all regions in which we offer the breads and not just for individual branches. I'm sorry that none of the proposed alternatives appeal to you. Of course, you can also ask for advice directly on site. Perhaps they can recommend a variety that is more to your liking? As far as the links are concerned, which are apparently still posted, this is clearly my fault. I simply didn't find them yesterday when I was writing my reply. Where there is work to be done, there are chips to be cut - or to put it another way - where people work, mistakes happen. I apologize to you for the oversight. It was certainly not intentional and, to be honest, it annoys me. I won't miss the opportunity to make up for the omission. You can find the online information oncrispbread and rustic stone-baked bread here. Best regards, Tabea

(Machine translation)

Knusperbrot

4.4

Bio urchiges Steinofenbrot

4.5

indios

M-Infoline

Hello rambler, thank you very much for your comments. I am happy to address the issues you raised. I understand your objections regarding demand. However, the popularity must be given in all regions in which we offer the breads and not just for individual branches. I'm sorry that none of the proposed alternatives appeal to you. Of course, you can also ask for advice directly on site. Perhaps they can recommend a variety that is more to your liking? As far as the links are concerned, which are apparently still posted, this is clearly my fault. I simply didn't find them yesterday when I was writing my reply. Where there is work to be done, there are chips to be cut - or to put it another way - where people work, mistakes happen. I apologize to you for the oversight. It was certainly not intentional and, to be honest, it annoys me. I won't miss the opportunity to make up for the omission. You can find the online information oncrispbread and rustic stone-baked bread here. Best regards, Tabea

(Machine translation)

Knusperbrot

4.4

Bio urchiges Steinofenbrot

4.5

It would also be good if the stores finally registered the breads as "available". In 9500 Wil, there are many breads that have been in the range for years but are always registered as "not available". This includes the Urchige.

(Machine translation)

Abbau beim Brotsortiment

All replies (12)

All replies (12)