More than a month has passed since my last update. Back then, I introduced you to the tiptoi® Mania swap shop. I can also say that it has hit like a bomb. A total of over 500,000 stickers were offered for exchange. You exchanged over 45,000 messages with each other to complete the scrapbooks - incredible. But this update is only marginally about the exchange market. I wanted to tell you something about content links.Bringing together what belongs togetherIn Update 6, I introduced the "Magic - Insert product links" function. If you, my colleagues from Community Management or M-Infoline, copy a complete product link from produkte.migros.ch or migipedia.ch into a forum post, we will display the corresponding product at the end of the post. This works both in the actual discussion and in the replies in the forum. We have now extended this function. From now on, an excerpt of the discussion will also be displayed on the respective product detail page on Migipedia. For example, take a look at the article on "Insert links" and then click on the product tile with the cottage cheese. You will land on the details page. Scroll down a little and you will see a section of the discussion on the right-hand side. Up to three discussions can be displayed on product detail pages. We are actually doing nothing more than bringing together what belongs together - your discussions, questions and answers and our products. By the way, the small product tiles are now also generated in reviews and questions and answers about our products when the corresponding links are inserted. I am happy to show you two examples - just click on the relevant links: A product presentation in a review by Frederica about lemons The M-Infoline answers a question from gluexfee about the Alnatura cocoa fruit bar In our eyes, we have taken a big step forward when it comes to linking the community content you create with our products. As pictures usually say more than 1000 words, the product tiles provide orientation - from you for you, but also for us. And by linking the forum with the product detail pages, it may not be necessary to answer one or two questions again or completely new discussions may arise. Whatever happens, we look forward to it. best regards Philipp