You, the Migros community, are particularly diligent when it comes to rating products. You write around 16,000 reviews every week. In around 80% of your reviews, you give our products 4 or 5 stars. But you're not always so satisfied. In 2021, you only gave our products one star in 6.4% of all reviews. That's ok. Because we are constantly working to optimize our products, and your reviews are particularly helpful. And that's why I'd like to use this article to start the discussion about the "right" way to rate products.It's not (just) the stars that count, but the contentOf course, the stars are important. They help other customers as well as our product managers to find their way around quickly. But so that we can learn from your product reviews, it is particularly interesting for us to read the text of your reviews. What tasted good, what didn't? What could be better? Have you noticed any changes to the product in recent weeks and months? But of course we also like to read "Super" as a comment in a 5-star rating 😉. We can't and don't want to force anyone to leave long comments in the reviews. But: I have the feeling that the number of reviews that are of no use to other customers or us is increasing. I assume that you also value honest and helpful feedback in your work, relationships, family and circle of friends. It's the same for us. I know you write product reviews voluntarily, and we are infinitely grateful to you for that. But not every product review is equally helpful. So thank you to everyone who makes the effort to write reviews. And who knows, maybe this post will serve as motivation for others to use one or two more words in future😉 Many thanks to what I consider to be the best community in the world for your open ear, your reviews and your commitment. Best regards, Philipp
All replies (17)
But then those responsible should also deal with these reviews. A recipe has been changed, there are only negative reviews, but in the end the customer is fobbed off with flimsy answers. And the many products that are unnecessarily kicked out of the range should finally be addressed here! Decisions are made without the customer in mind.
But then those responsible should also deal with these reviews. A recipe has been changed, there are only negative reviews, but in the end the customer is fobbed off with flimsy answers. And the many products that are unnecessarily kicked out of the range should finally be addressed here! Decisions are made without the customer in mind.
👍👍👍👍👍👏
If the number of useless reviews is increasing, it's probably because customers are increasingly getting the impression that all this rating is useless anyway: good products are constantly being removed from the range or supplied under a different brand so that they can no longer be found, or they are being downgraded. What's the point of constructive evaluation if it doesn't help customers anyway? The people responsible for this should do some soul-searching - and not just since the resounding no to the sale of alcohol, which was supposed to be a general wake-up call!
If the number of useless reviews is increasing, it's probably because customers are increasingly getting the impression that all this rating is useless anyway: good products are constantly being removed from the range or supplied under a different brand so that they can no longer be found, or they are being downgraded. What's the point of constructive evaluation if it doesn't help customers anyway? The people responsible for this should do some soul-searching - and not just since the resounding no to the sale of alcohol, which was supposed to be a general wake-up call!
👍👍
Maybe you should consider whether it would help to ask your customers (I'm deliberately not one of them) to leave reviews every Sunday. I just notice that these useless reviews always increase massively on Sundays. Particularly popular: "I haven't tried it yet (5 stars)" or even better: "I've never bought it (1 star)". The electronic brain prosthesis should perhaps point out that products should only be rated once they have been used.
Maybe you should consider whether it would help to ask your customers (I'm deliberately not one of them) to leave reviews every Sunday. I just notice that these useless reviews always increase massively on Sundays. Particularly popular: "I haven't tried it yet (5 stars)" or even better: "I've never bought it (1 star)". The electronic brain prosthesis should perhaps point out that products should only be rated once they have been used.
Very good point! I can also well imagine that the number of useless reviews has increased since you are asked every week in the newsletter to rate products that you have bought at some point. This nonsense was one of the reasons why I unsubscribed from the Migros newsletter, after having subscribed to it practically since its introduction.
Guest
Very good point! I can also well imagine that the number of useless reviews has increased since you are asked every week in the newsletter to rate products that you have bought at some point. This nonsense was one of the reasons why I unsubscribed from the Migros newsletter, after having subscribed to it practically since its introduction.
...so I don't want it at all and I deliberately don't have Cumulus either, nor Supercard and the like.
That's how I see it too, only stars mean nothing to me, 5 stars followed by a simple "super" are just as useless. Now that's one thing with food, what use is it to the other person that I like something? Or that I find it horrible? They have to find out for themselves - which is why I don't rate food here unless there is something consistently wrong with the quality or, of course, it is of outstanding quality. However, we have criticized the new screw cap on Heidi milk, for example. Lively. Intense. Detailed. Did it do any good? "The new supplier can't help it", we were told. Well, in the past, the new supplier would have lost the order. Well, now the same Hoch Past milk is available in different packaging with a better seal at a much lower price. I wouldn't have noticed if Migros had listened to us. But now it's like this: if Migros switches to incompetent suppliers and adjusts its quality standards to their skills (or lack of skills), it can of course do so, but Migros customers are unlikely to do so. (Migros should perhaps "think about it" 🤣) There are repeated complaints that it is not appreciated when Migros' own products are removed and several brands of the same food are offered instead. They can stand there, but some people just want the Migros product when they go to Migros. That should be understandable. So maybe only 4 third-party products instead of 5, but keep your own. So many of us are quite prepared to evaluate constructively and in detail, but then often get very succinct reactions. It is clear to everyone that not every "fart" can be realized and not every product can remain in the range for 50 years, if there should be something new from time to time (and there definitely should be). But clear defects (such as clear packaging defects) should be (re)corrected promptly if customer ratings are to make sense. Last but not least: Migros used to have a sense of humor about its own production. When it unceremoniously produced Kaffee Zaun in response to Kaffee Hag (I looked it up, it still exists! Chapeau!)
Whew. What can I say to that. I've been with Migipedia since the beginning, I've written lots of detailed reviews and comments and helped shape discussions. But somehow Migros doesn't seem to be that interested. After all, positively rated products are disappearing and many requests have recently been dismissed with standard responses. I'm happy to put more effort into reviews again, but first I want Léger back with all the old and new! Léger products (especially light Léger Bread, Léger Mocca Glacé, Léger Schoggi and Vanilla Yoghurt) and the small bowl of Subito Polenta for the microwave. Sorry, it's not my best day, could put it more kindly ;-/ :-*, "Twilight"