I want more Migros own brands at my Migros again? There are brands everywhere!

Bali2017 · 2023-01-15T11:35:05.998Z

Dear all I am a Migros child and even did my apprenticeship at Migros. What I regret is that Migros is losing its DNA in my view - we were unique for years with super own brands at top quality and super prices. In recent years, Migros has become more and more interchangeable - what a shame. I would like to see "back to the core values of Migros" - more own brands at the best price/performance ratio. What do you think?

Dragonball

Well, in general I don't share your opinion everywhere. Sometimes it doesn't make sense to rely on own brands if the brands are much stronger. I think Migros also has to work economically... so it doesn't help Migros if, for example, Eimalzin is sold in 2 packs a week and Ovomaltine in 20. In general, I think Migros should focus more on branded goods and less on own brands (as these are usually weak).

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Tessin1967

Dragonball

Well, in general I don't share your opinion everywhere. Sometimes it doesn't make sense to rely on own brands if the brands are much stronger. I think Migros also has to work economically... so it doesn't help Migros if, for example, Eimalzin is sold in 2 packs a week and Ovomaltine in 20. In general, I think Migros should focus more on branded goods and less on own brands (as these are usually weak).

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@Coacoa200 : "In general, I think Migros should focus more on branded goods and less on own brands" ... and which product is recommended ? -- Vittel from the Vosges, where the water table is sinking by 30cm a year and the local population is simply being deprived of water... https://www.infosperber.ch/umwelt/wasser-gewaesser/wie-nestle-und-co-mit-der-ausbeutung-von-wasser-profit-machen/ -- or even Fiji Water from the South Pacific with the great eco-balance and where the water is literally carted around the globe ? https://www.fijiwater.com/

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Guest

I would like that too, but it will almost certainly remain a wish.

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Nachtspalter

I would like that too. But unfortunately, those currently in charge are so focused on big brands that they would rather clutter Migros with external brands than promote and strengthen their own brands.

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Dragonball

Nachtspalter

I would like that too. But unfortunately, those currently in charge are so focused on big brands that they would rather clutter Migros with external brands than promote and strengthen their own brands.

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Perhaps there is too little demand for these products? Supermarkets also have to be economically worthwhile (margin/market share)... Many want a huge range like in Germany, but grumble if water comes from Germany... Aldi and Migros have a similarly high number of own brands. Both have brought in more branded products in recent years, but I still see Migros lacking branded products in some product ranges and the own brands unfortunately don't come close to the branded products. Unfortunately, these are often drinks, detergents, sweets, pasta. ... No sweet drink comes close to Fanta Zero, Lipton Zero, various Monster drinks etc. If you want own brands, what exactly? I wish Migros would bring out more limited editions of its own brands to round off the range (can also be a branded product, but it has to be attractively priced)... E.g. popcorn with various flavors.E.g. popcorn with various flavors... Oreo is available in 20 varieties, Migros has 1 variety... Ben Jerrys is available in over 30 varieties, Migros has 3... this many limited editions could be offered for a short period of time to round off the range.

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Dragonball

Perhaps there is too little demand for these products? Supermarkets also have to be economically worthwhile (margin/market share)... Many want a huge range like in Germany, but grumble if water comes from Germany... Aldi and Migros have a similarly high number of own brands. Both have brought in more branded products in recent years, but I still see Migros lacking branded products in some product ranges and the own brands unfortunately don't come close to the branded products. Unfortunately, these are often drinks, detergents, sweets, pasta. ... No sweet drink comes close to Fanta Zero, Lipton Zero, various Monster drinks etc. If you want own brands, what exactly? I wish Migros would bring out more limited editions of its own brands to round off the range (can also be a branded product, but it has to be attractively priced)... E.g. popcorn with various flavors.E.g. popcorn with various flavors... Oreo is available in 20 varieties, Migros has 1 variety... Ben Jerrys is available in over 30 varieties, Migros has 3... this many limited editions could be offered for a short period of time to round off the range.

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Or from the Migros Ice Tea possibly limited edition like Mandarine in Winter, Ice Tea Cinnamon-Plum... etc..

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Alteshaus

However...I've already written a post about this. And it's even annoying how entire walls of shelves are filled almost exclusively with Kelloggs, for example. Several rows of the same product and other brands. Everyone can see who is paying Migros. Migros has lost its Migros flair. There is no longer any reason to go to Migros in particular. It really doesn't matter, except for a few little things. But when you're stressed, you do without that and just go to the nearest store. These run-of-the-mill brands annoy me. The prices are also disappointing.

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Rhyfallforelle

Dragonball

Perhaps there is too little demand for these products? Supermarkets also have to be economically worthwhile (margin/market share)... Many want a huge range like in Germany, but grumble if water comes from Germany... Aldi and Migros have a similarly high number of own brands. Both have brought in more branded products in recent years, but I still see Migros lacking branded products in some product ranges and the own brands unfortunately don't come close to the branded products. Unfortunately, these are often drinks, detergents, sweets, pasta. ... No sweet drink comes close to Fanta Zero, Lipton Zero, various Monster drinks etc. If you want own brands, what exactly? I wish Migros would bring out more limited editions of its own brands to round off the range (can also be a branded product, but it has to be attractively priced)... E.g. popcorn with various flavors.E.g. popcorn with various flavors... Oreo is available in 20 varieties, Migros has 1 variety... Ben Jerrys is available in over 30 varieties, Migros has 3... this many limited editions could be offered for a short period of time to round off the range.

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I disagree, pasta, sweets (Frey), cult ice tea (in so many varieties) are such great own brands that no brand manufacturer can hold a candle to them for me. No one needs Oreo, and neither does Haribo, big commercials on TV with children's voices, I don't find them funny at all, at the end, now also in Migros. Great, that's what I've been waiting for.

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Rhyfallforelle

Alteshaus

However...I've already written a post about this. And it's even annoying how entire walls of shelves are filled almost exclusively with Kelloggs, for example. Several rows of the same product and other brands. Everyone can see who is paying Migros. Migros has lost its Migros flair. There is no longer any reason to go to Migros in particular. It really doesn't matter, except for a few little things. But when you're stressed, you do without that and just go to the nearest store. These run-of-the-mill brands annoy me. The prices are also disappointing.

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I don't see any reason to go to Migros anymore.

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Rhyfallforelle

I also did my apprenticeship at Migros. Jowa used to make so many fine frozen pizzas, it's just a small example, now they come partly from the EU, but every cent now counts.

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Ich will wieder mehr Migros Eigenmarken bei meiner Migros? Marken gibt es ja überall!

All replies (21)

All replies (21)