They have been available in my store for about 3 weeks.

My opinion:
The person who takes this bread is more likely to be in the process of building up. That's why the high protein content and the carbohydrates (as they are polysaccharides) are important to them.
Of course there are better sources of carbohydrates, but mixed with turkey breast and a few vegetables it is a sporty treat.

But I share your opinion: bring back the light-colored bread (possibly in a Happy Bread Leger version as described...)