WILMERSBURGER cheese

WILMERSBURGER Käse

Somehow I can't find the article on this....

What is Migros' position on the listing of vegan cheese
WILMERSBURGER cheese?

Coop is always one step ahead of you:
Launches **bleep**e yogurts (Greek yogurts with reduced fat content), Alpro Soya milk (is there really anything else to say about this?), Skyr (is available in more and more stores)?
etc... is lowering prices faster than Migros

and what do I see today among the new products at Coop?`They are listing WILMERSBURGER VEGAN cheese in their range.

Although the subject has been raised here before, it seems to me that Migros has become too sluggish....
I wish Migros would take a step forward for once....

For example, by introducing chia seeds at a significantly lower price than in pharmacies...

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All replies (13)

pfefferminz

I had the same thought when I discovered Wilmersburger cheese at Coop!

I think it's an extreme pity that Migros is finding it a bit difficult to introduce such products - the demand is undoubtedly there and high and I would prefer not to have to go to the competition.

A vegan own brand from Migros would also be a possibility...

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Dragonball

Why is Greek yogurt.... censored? f....e...????

Migros says: We are sticking to our own-brand strategy, but at the moment it simply takes too long for Migros to bring out ANYTHING. It is also made more difficult because certain products are then only available in 2MM and 3MM stores.

In my opinion, Oskar Sager and Hansueli Siber have failed.... If the current EMMI boss had become CEO of Migros earlier, Migros would be much more dynamic.

Hopefully things will change when Mr. Bluntschi is appointed CEO of the Migros Cooperative Zurich in 2017...

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Frederica

@EEnergy,

F A G E yogurt. English F A G (faggot) is censored!

https://community.migros.ch/m/Willkommen-auf-Migipedia/Fettarmer-Griechischer-Yogurt/td-p/310199
and
https://community.migros.ch/m/Neues-Migipedia-da-ist-noch-der/What-the-Bleep-Do-We-Know-oder-What-the-Do-We-K-now/m-p/340633#M362

Greetings
Istanbul

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Silverdragon

Migros is obviously falling further and further behind... What a shame!

After the mega-disappointing launch of the Anna's Best "Vegi" line with just 2 (!) vegan products, now the news that Coop is adding the great Wilmersburger cheese to its range, and of course Alpro milk. The product managers at Migros seem to be mentally stuck somewhere in the 1970s. In any case, I will be doing more shopping at the Coop again.

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Dragonball

It seems to me that Migros Zurich is the only cooperative that is still dynamic...

e.g. the idea with Alnatura ... even the smaller branches in G Migros Zurich have a better assortment

The Vegi line is a cheap copy of Coop's Karma line, which is very disappointing.

I don't see the introduction of chia seeds, for example, as realistic until 2017, given the current pace of the Migros Cooperative Federation...

After the sacking of the magazines and Häftli, Coop is currently in a very good position... at least someone is putting pressure on them...

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Guest

Hello @EEnergy-and everyone else of course

Migros has a slightly different orientation to Coop - especially in that our focus is still on own brands. That's why new products are examined very carefully - both in terms of which external brands are given a place and what could be realized as an own brand.

However, I can assure you that these product groups are definitely an issue and are being worked on. I currently have no information on specific plans and dates, but we will keep you up to date when we receive concrete news.

Best wishes and have a nice evening
Karin

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Dragonball

I know and understand that....

but 1 foreign brand in the yogurt range or milk range doesn't hurt you either.

Thanks to their German Tegut subsidiary, they could import many things in parallel. That means buying Wilmersburger cheese slices from Tegut and getting a good price for them, and then offering them to their Swiss customers at an attractive price.

Alpro Soya milk is a tiresome topic. I once suggested that their product managers could answer questions from customers. I received a request to create some questions and send them to you.
Unfortunately, the fact has shown me that in the end we can't do much to decide what goes into your range. Rather, this platform has become a survey platform.
We vote on some "ideas", there is a winner. A few months later, the loser (Hugo Ice Tea) is added to the range. Even if it was close. A loser is a loser. And when it comes to ideas, the answer is always "Our space in the stores is very limited etc..."

Instead of producing some Bischoffszell, Dönerbüx etc "Seich", Migros would actually be very well positioned to react quickly to the market and trends. The low carb, superfoods, soy/milk, vegan, gluten stories have been a hot topic in the media over the last 12 months. With a strong in-house industry, you would think this would be a no-brainer for Migros.

We don't expect you to include all Alpro Soya milk in your range, all varieties of Wilmersburger cheese, or to launch everything vegan only, but to finally fill the strongest product or gaps in the range (such as almond milk). BUT please not just in 2 or 3MMM stores...

Even if I write rather critically and for some negatively.... at the end of the day, I remain a Migros child and would like Migros to remain the top grocery store in Switzerland and Europe in 20 years' time...

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Guest

Hello @EEnergy

Thank you very much for your detailed feedback. I understand that very well, I've been a Migros child since long before Migipedia!

Our product range managers always thank me for passing on input, as they did again yesterday for the suggestion for the Wilmersburger cheese. Your feedback is very much appreciated. However, this particular example once again reminded me that it sometimes takes a little longer from the outside due to the slightly different focus mentioned above - but that doesn't mean that nothing happens. Wherever possible, Migipedia's suggestions are incorporated into the selection and development processes, in which a variety of factors play a role.

Best wishes and have a nice, sunny rest of Wednesday

Karin

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Dragonball

Dear Karin,
I would of course like to thank you for your hard work. I know that in the end it depends on an x Excel table in the Migros Genossenschafts Bunds at Limmatplatz whether a product comes in or not.

In my opinion, it cannot be that there has been demand for x products for x weeks or even years and Migros simply cannot manage to launch such a product quickly. As I described in another post, I was struck by another blow today... I see almond milk in the Coop.

Either the Coop product managers are reading this, or Coop is quicker, simpler and clearer than you.

After Skyr, Alpro, Fa..e, almond milk, vegan cheese, Coop manages to overtake you so easily.
Not only has the dairy range simply not changed much for x years (no new flavors, no limited edition products) No, it feels like the dairy range has come to a standstill.
For me, it means nothing more than shifting my shopping more and more to where my wishes are fulfilled (and I am happy to pay the price in this segment) or doing the rest in Germany because of the exorbitant prices...

Just one funny example: it took several years to get a lactose-free whole milk....

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Mondmoewe

Wilmensburger cheese...please...thank you...because it's simply the best =)

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