Why are more and more "branded articles" replacing tried and tested own brands? This only makes Migros interchangeable! Aldi and Lidl are also successful with no-name products.
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So Lidl has significantly more branded products than Migros. For me: Lidl: Coop Aldi:Migros Aldi has long carried few branded items in Germany, but in recent years has added a lot more branded items to its range. I think there are enough people who would rather drink Fanta than Orangina, for example. Rather drink Ovomaltine than Einmalzin. Rather eat Ben&jerry than Mary Jane...
