Why is so much (everything?!) at Cucina & Tavola made from Schina?

Warum ist bei Cucina & Tavola so viel (alles?!) aus Schina?

Can someone explain this to me?

Migros relies on Swiss goods in every nook and cranny. And at a good price, too. Plus "from the region". That really is the right idea to counter shopping tourism.
If it's not Switzerland, at least it's Europe.

But in the Cucina & Tavola corner, most of the products are from the P.R.C.. I don't understand that.

Switzerland alone still has producers who would also produce under a label other than their own brand name if it were Migros' own brand.Victorinox knives are not only available with plastic handles and they don't only produce for their own brand "Victorinox" either.And for the price of the no-name variant from Cucina & Tavola, which didn't come off particularly well in comparison in Kassensturz, they certainly have something.
Or there are also more than enough German producers. Spain could also be interesting.

Ceramics, cutlery and so on don't have to take the long route from China to us. Europe has something on offer for each of these areas that is no more expensive than products from the P.R.C..

I think the best example is the Berühme peeler with a transverse blade. The original inventor and manufacturer is Zena AG in Switzerland, which still produces in Affoltern an der Albis today. That's 11 people. In addition to the standard "Rex" part, there are also other variants available. The company also produces for third parties who want to offer a peeler with "Swiss Made" (Victorinox, Kuhn Rikon, etc.). They produce 60% for export. So it's not up to the company.

Under the label Cucina & Tavola there is not one from this company. Everything is also from China. For CHF 6.95 a piece in different variations.

Now you could say: It's probably the price. Surely they cost more. Swiss wages and all that. But you can still find the "Rex" peeler in Migros: under "M-Budget peeler" for CHF 1.95 in Swiss quality. So it's probably not the price...

I've been watching this for years and now I wanted to ask if nobody in the Cucina & Tavola corner is really looking at what the Old World has to offer? It seems as if even the person responsible for M-Budget has put a lot more effort into the product selection...

(Machine translation)

All replies (13)

Nicole_Migros

Hello@stecki ,@Fredericaand@Bodenseeknusperli

You are right, this is spam. Thank you for pointing it out. We have now deactivated the user. It is not possible for us to google every message we receive and check for possible spam. I did not realize at first that this was spam. We don't always see everything and are therefore happy to communicate with the community. Thank you very much. It would be great if you could formulate such input in a more friendly way in future - community managers are human too ;-). Thank you very much. Best regards, Nicole

(Machine translation)

stecki

@Nicole_Migros: Well, with such a manageable number of posts, it is actually expected that a post that has even been reported as spam via a button will be recognized as such. After all, this is precisely the task of a community manager.

(Machine translation)

Famsl

Hello @Marina_Migros

Thank you for your clarifications. But we are talking about the same China, aren't we?
and I don't consider transportation halfway around the world to be sustainable or careful, nor can I understand it as having little impact on the environment.

The argument sounds very much like a set of slides for managers. Whether it actually results in a larger margin, as mentioned in the forum, is difficult for me to judge.
If the standards are really so high and the control from Switzerland is so seriously pursued locally, then this is unlikely to result in a significantly larger margin with the sustainable, climate-neutral transportation, import duties, quality controls in Switzerland, etc. In the best case scenario, there are countertrade transactions.
In the best case scenario, there will be offsetting transactions that benefit Migros' own-brand products in China and India.

Yes, I would indeed be very curious to hear what Duttizu would say.

The term "globalization" doesn't mean that the goods have to come from the other side of the planet. Globalization should be a scale. But it is unfortunately very often used to produce goods as cheaply as possible somewhere else. So I really hope that the margin at Migros is not the reason why so much comes from China and India.

Be that as it may. After all, as a customer I have a choice.

(Machine translation)

1 2