Changes at Migros

Veränderungen der Migros

What is happening at Migros at the moment is frightening and incomprehensible.
For some time now, products that were in high demand and always did well (according to employees) have simply been removed from the range. Migros itself, however, simply feeds us with explanations that are incomprehensible. Above all, it's always the same standard answers. You get the same answer to every question or complaint.
Highly sought-after products disappear and are replaced by others that are more expensive, or the larger version disappears and only the small format is left, which is also more expensive.
Now it's getting even worse with the sweets. It's cheeky to simply force more expensive branded products on customers, which 1. are no better and 2. nobody wants them. In addition, many of the company's own products are/were much better than the branded products. Also in other areas apart from sweets.
But the main thing is that Migros can make more money. Migros doesn't care how customers feel and that they feel cheated. Because so far there has never been a credible explanation that is not standard.
Why isn't Migros merging with Coop right now? Then there is only one big supermarket that is expensive and not two. There's hardly any difference any more.
Migros has not fulfilled its philosophy for a long time and that is a shame.
Conclusion: Merger with Coop and customers merge with Lidl, Aldi, etc.............

If that's what Migros wants?

All replies (21)

Guest

I no longer understand Migros either, on the one hand it wants to be GREEN with Generation M, but sells fewer and fewer of its own products. Instead, it sells a lot of products that have to be refrigerated. I find it difficult to shop at Migros because the range is too wide (classic, brand, organic, regional, budget, selection, lactose-free and vegan).
I only want to buy Migros products from Switzerland in Migros, as I have done up to now.
I want to save time when shopping so that I have time to cook fresh food.

I would also very much welcome it if Migros went back to the old philosophy. I go to Migros because I want copy products and not because I want brand-name stuff. That's what Coop is for.

@pemko
Exactly, I like the Migros own brands. If I want products from the usual brands, I can always consider the Migros subsidiaries Denner or Globus!

@all: I agree 100%!
@trixvi:And yes, that's how I've handled Denner&Globus up to now.
I miss more and more beloved Migros own brand products which I have known since my childhood! I mean, it's still the case that mommy always went shopping at Migros, and most children do the same! If mommy always went to Coop, the kids will go to Coop later too!
I am a Migros child and would like to see more Migros quality and not uniform discount brands! I will also refuse to go to Aldi, Lidel and the like in the future

I can only agree with you all. Of course it's great if you don't have to run to the Coop for branded products. But I'd rather make a few more trips to the Coop than do without my beloved Migros own brands. It really does have too wide a range now. And that's why I'm afraid that even more products will have to go :(

I always liked Migros because the food seemed fresher, "healthier" and friendlier than that from the other stores. All these branded products, which mostly come from abroad anyway, only contain more sweeteners, toxins and chemicals etc.

Perhaps it won't be a big step before Migros and Coop join forces. - But that would be perfect chaos. Besides, I'm also a Migros kid :) We don't want it to get to the point where Migros and Coop kids are throwing walnuts at each other ;P

People talk about Migros and Coop children, but I was neither, because as my parents owned an SME, it was taboo to shop at the "newcomers" in the 1950/60s. Although they lived outside the city walls, they could do their shopping within a radius of 200 meters in the old town. The bakery, "Italiener", chemist, pharmacy, dairy, "Villar's", shoemaker, jewelry shop, tailor, "Spanier", hairdresser, hardware, watches, radio/TV, toys and four restaurants could be reached in two minutes, two of them in ½ minute.
So the maid, yes, that's what she was called back then, as my mother kept the office busy, was put in charge of the commission. Every transaction was taken into account, as it was customary in those days to make countertrades. So it happened that we had to buy the patisserie from "X" on Sunday, even though we liked the ones from "Y" better.

My wife didn't know Migros from the inside either, because she grew up where we now live.
In the first apartment we shared, we had Migros, Coop and Denner in the same place, so everyone shopped where they wanted.

Later, we went to Carrefour and after they left, to Centre Brügg.
During the ten years I worked in Bern, I preferred the Ryfflihof because of its proximity to the train station. For the same reason, I bought my clothes at PKZ, underwear at Globus, pastries at Eichenberger and shirts in a specialty store at Biel station. Sporting goods at Vaucher, etc.
As I spent half of my working life abroad, and also spent longer periods in hotels, motels or guesthouses, I was glad that I could fall back on tried and tested branded articles and also find them in the countries. That's why I can only welcome the fact that I can now find Mars, Storck and Camille Bloch products in Migros alongside Adidas, Gaba, Kneipp, Nestle, Ferrero and the like. Because there are people like me who live in the country and can't just quickly cross the road and choose whether to post the Ragusa in the kiosk, Manor, Loeb or Coop.

@Frederica
I also grew up in the countryside. Even today, there is only one bakery with a small store in our village of 600 souls. For about 10 years there has been a Migros in the neighboring village about 10 km away. There has always been a Coop and many smaller specialty stores there. My parents grew up in a village where the Coop and Migros existed side by side. (Entrance 20 m apart) Before the Migros in the neighboring village, we drove once a month to a larger Migros branch 25 or 35 km away. There we stocked up on Migros products to last us until the next big shopping trip. Our family still does this today. If an item is taken out of the store range but is still available in another Migros, one family member buys in bulk when he goes shopping there and supplies the rest of the family (we want exactly the Migros own brand). Since last year there has also been a Lidl in the neighboring village. I was a bit skeptical about shopping there at first. Now I'm a regular customer. They have lots of Swiss products and items that Migros no longer stocks. (Special flakes with red fruit) There has also been a new Coopcenter for three months. I took the time to shop and compare the same products from Coop and Migros. I was amazed that Coop did very well (in terms of taste, better packaging and also prices in some cases) and I now buy some things regularly at Coop.

So I'm used to buying my favorite products in different stores. But if Migros now removes all its own products from its range in favor of branded items, I no longer need to shop there. If there are exactly the same products on the shelves everywhere, then there are other criteria for choosing a store. For example, wide free parking spaces, lots of space between the racks, large packs, promotions, more practical solutions for packing at the checkout, etc.

@casalinga66,
I used to be flexible too and shopped here and there. But for nine years now, I've only been mobile to a limited extent because I look after my wife and take her with me everywhere if she wants me to. Otherwise I have to organize care for my absence. As there are no free parking spaces in Biel, thanks to the VCS and the "Greens", it doesn't matter where I shop, but I like going to the Brügg Center. I feel comfortable here and can take my wife with me, who has been dependent on a walking frame since the beginning of December. I don't need to use an elevator, paternoster, escalator or stairs. In contrast to the Migros restaurant, she likes Eddy's Café-Bar, where the staff watch her while I shop. I've been to the Coop once in all these years. I only know Lidl, Aldi and Manor by name, and the same goes for Blox, Tresella and the like.
As there are only two of us, we don't need large packs, but we do need variety. I often order from LeShop and pick it up at the drive-in, which is only two kilometers away from Centre Brügg! By the way, Centre Brügg is 17.5 km away, so 35 km there and back.
In one of the neighboring villages there is a SPAR with the usual prices, if you buy bread you will be poor, because it is from Hiestand and is baked. In the other village there is a Landi, where I stock up on bird food, calcium chloride instead of road salt and brooms!

Kind regards
Istanbul

Guest

So far, almost the only people writing here on Migipedia think the disappearance of private labels is a bad thing... From my point of view (and I can't be alone), it's a big plus that they've finally cleaned up. Bloxx etc have NEVER been able to hold a candle to the original. I was also really excited when Coca Cola and Thommy Mayo were finally added to the range. Hallelulja!!!!

So there we have it: some people no longer want to shop at Migros in particular...and others see it as another reason not to have to switch to the competition (moi). I hope for Migros' sake that the balance is more or less even. Because you can't please everyone either way. ^_^

I always thought it was great that Migros has its own brands. That's just typical Migros and makes it something special. I don't need branded products and I grew up as a Migros child anyway, so today I buy everything like my mother did back then :-)
I especially miss my beloved green "Lido" cheeses...