Hey Migros! For me, it is and is becoming increasingly important to shop consciously and with as little packaging waste as possible. I'm also hearing from more and more people that they're doing this and I'm motivating those around me to reduce packaging.
How about your own zero-waste chain (like the "Foifi" in Zurich)? I see great potential here with a lot of future. Customers only buy what they actually consume, which also reduces food waste.
I see the integration into an existing market as difficult.