Difference between hit and action

Unterschied Hit und Aktion

Today I bought Linsoft cosmetic tissues.
On a rack, which is marked in large letters "Aktion", are Linsoft Classic Trio at 4.80 instead of 6.00. Right next to it are the Linsoft Cubes Trio, marked as a hit at 6.00. The hit, as I see it, is that the price is the same as always, but you also get the 3 cubes shrink-wrapped in plastic. Both products are marked as special offers on the receipt.
Question: What is meant by "hit", I obviously don't understand?
Thank you for a clarifying answer.

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All replies (19)

Nachtspalter

HIT is when a product that is not in the usual range is offered while stocks last. Or, if a product is offered in a special quantity, for example pasta in a package size different from the usual assortment, also while stocks last. In the present case, 3 cubes of cosmetic tissues are offered on special - again, only while stocks last.

A special offer, on the other hand, is when a standard product or a standard part of the range is reduced in price for a certain period of time (e.g. all M-Classic pasta 20% cheaper).

I hope I have expressed it clearly.

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galleria

Thank you for your answer, it is understandable, but does not answer my questions:

1. the cosmetic wipes, which are offered as a hit, are always on sale. The hit differs only in that 3 cubes are offered together in an additional plastic bag. The price of the offered hit is the same as in the "hitless time" for the individually purchased products.
2. the alleged hit is placed on a rack which is labeled as a promotion. A promotion is normally understood to be a reduced price offer and not simply additionally packaged goods at the normal price.
3. the alleged hit is described as a promotion on the receipt, what is the "promotion"?

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Nachtspalter

1. also: The standard range (i.e. normally) does not include the three-tissue cubes. That's why it's a Solange stock hit.
2. price reduction promotions and the hit promotions are always presented on joint promotion areas. It makes little sense to set up a separate area for the hit.
3. statistically speaking, the hit is probably also a promotion, which is probably why they are not separated in the checkout system.

This is all my assessment; the @M-Infoline or someone from the Migipedia team will certainly be able to provide a professional answer.

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galleria

Well, let's wait for an answer from the Migros specialists. I'm sure there's an explanation that I've overlooked so far or Migros has an internal company definition: you take several existing products, additionally shrink-wrap them in plastic film, put a Hit sticker on them, place them on the promotion rack and sell them at the normal price under the title Hit and Promotion.
I look forward to receiving the solution from Migros.

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M-Infoline

Hello everyone, thank you very much for your contributions. I'll make some clarifications straight away and get back to you as soon as possible. Best regards, Richi

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Federwolke

I can't wait to see what unctuous words the marketing department will use to wrap up this scam. I've never bought a so-called "hit". But there seem to be enough people who fall for it, otherwise they would have stopped long ago.

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galleria

"Migros belongs to the people", who would think of being a pawn catcher? I'm also looking forward to the explanation of the special offer hit at the normal price.

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Cinderella1925

I still remember green and white Miobrill sponges
https://produkte.migros.ch/miobrill-soft-schwaemme-cellulose
which were more expensive in the spring-cleaning hit pack than in the normal two-pack.

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Miobrill Soft Schwämme

4.4

Frederica

After all, a hit doesn't have to be offered at a lower price because it is something that is particularly successful and/or popular and is bought by many people...?‍♀️

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galleria

And that's why a successful and popular item has to be shrink-wrapped in plastic? Seems illogical to me, especially as it is supposed to be a promotion in addition to being a hit. Conclusion: Mystery remains unsolved.

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