I think it's a shame that grated cheese from Migros is of a much poorer quality than any competitor product. Let's take grated Gruyere as an example, you can tell from the "glassy" appearance of most of the pack that it's mainly low-quality rind pieces that have been used, which is why I haven't bought grated cheese from Migros for years.
As a chef, however, I recently had to prepare a Mornay sauce for a private event, among other things, and I was supplied with Migros grated cheese, so I knew straight away that it wouldn't go down well. And unfortunately, the many glassy pieces of cheese didn't melt in the sauce, so I had to strain the sauce so that it didn't contain any low-quality cheese. This doesn't happen with grated cheese from the competition, you can tell that these products don't contain the glassy edges that Migros products do, and they're cheaper too! Migros could be fair and set a reasonable price if they're going to use lower quality cheese.
All replies (12)
And what I would add is that the taste of the sauce afterwards was a disaster when I compare it to a sauce made with a competitor's product or grated cheese.
Which grated cheese do you mean? There are quite a few (migros.ch > product search)... I don't think all the grated cheeses that Migros has in its range are bad per se.
Which grated cheese do you mean? There are quite a few (migros.ch > product search)... I don't think all the grated cheeses that Migros has in its range are bad per se.
As already written, this is about the grated Gruyere of the own brand, but when I sometimes look at the promotional packs of the Emmental/Gruyere mix, for example, I can already see the poor quality of the cheese from the packaging. I also remember that the cheese never melted with this mix, no matter how hot the dish was. It always seems to be the Mifroma products that are of below-average quality, even if I buy Sbrinz in one piece at Migros and at the main competitor (Coop also the standard product like Migros, not the even better Alp-Sbrinz, which is still available at Coop), the competitor's product is classes better. But in this specific case, let's just take the grated Gruyere and its quality is really miserable. Simply unacceptable for the price.
As already written, this is about the grated Gruyere of the own brand, but when I sometimes look at the promotional packs of the Emmental/Gruyere mix, for example, I can already see the poor quality of the cheese from the packaging. I also remember that the cheese never melted with this mix, no matter how hot the dish was. It always seems to be the Mifroma products that are of below-average quality, even if I buy Sbrinz in one piece at Migros and at the main competitor (Coop also the standard product like Migros, not the even better Alp-Sbrinz, which is still available at Coop), the competitor's product is classes better. But in this specific case, let's just take the grated Gruyere and its quality is really miserable. Simply unacceptable for the price.
I can only say, go to the competition and buy their better quality products. Of course you can express your anger and displeasure here in the forum, but I don't think that will change much; I'm sorry to say it, but what I've noticed is that Migros does a lot of placating here in the forum, but it doesn't really do anything or only very rarely meets customers' wishes.... I haven't bought this own-brand grated Gruyere from Migros for a very long time, I've gone to the competition because the quality didn't quite convince me or because the price/performance ratio just wasn't right for me (I do this with all products, whether Migros, Coop etc.).
I can only say, go to the competition and buy their better quality products. Of course you can express your anger and displeasure here in the forum, but I don't think that will change much; I'm sorry to say it, but what I've noticed is that Migros does a lot of placating here in the forum, but it doesn't really do anything or only very rarely meets customers' wishes.... I haven't bought this own-brand grated Gruyere from Migros for a very long time, I've gone to the competition because the quality didn't quite convince me or because the price/performance ratio just wasn't right for me (I do this with all products, whether Migros, Coop etc.).
Yes, I do that too, I rarely shop at Migros, and the margins that Migros sometimes applies are a bottomless impertinence. But I'm still a member of the cooperative and although Migros has largely disenfranchised the cooperative members, they can't avoid constantly emphasizing in advertisements that they are the "owners" of Migros. It's clear to me that nothing will change in the problem, and I also find what the Migros representatives in here have already lied about absolutely wrong. But as the "owner" of Migros, I am interested in its strategic direction and I don't think it will be a good thing if Migros continues to fail to eliminate the structural problems and instead makes staff pay for it by cutting social benefits and customers pay for it with rather poor products at inflated prices. The management should also bear in mind that, thanks to the Internet, the members of the cooperative can organize themselves much more easily than in the days of M-Frühling and take charge again, just as they would in a real cooperative.
Yes, I do that too, I rarely shop at Migros, and the margins that Migros sometimes applies are a bottomless impertinence. But I'm still a member of the cooperative and although Migros has largely disenfranchised the cooperative members, they can't avoid constantly emphasizing in advertisements that they are the "owners" of Migros. It's clear to me that nothing will change in the problem, and I also find what the Migros representatives in here have already lied about absolutely wrong. But as the "owner" of Migros, I am interested in its strategic direction and I don't think it will be a good thing if Migros continues to fail to eliminate the structural problems and instead makes staff pay for it by cutting social benefits and customers pay for it with rather poor products at inflated prices. The management should also bear in mind that, thanks to the Internet, the members of the cooperative can organize themselves much more easily than in the days of M-Frühling and take charge again, just as they would in a real cooperative.
I agree with you - I don't shop much at Migros any more. I'm sorry to say it, but the competition has beaten Migros to the punch; not only do they often have better quality products, but some of them are massively cheaper. It seems to me that Migros has been resting on its laurels (from the past) for years/decades and thought/hoped that this would go on forever and that the competition wouldn't be able to harm it or something similar, because its customers will remain loyal to Migros forever, no matter what, and thus missed the right time for the turnaround, for innovations, etc. (similar to Nokia with the cell phone manufacturers; this can also be seen to some extent in the sales/profit figures: at Coop, for example, things are going steadily upwards, while at Migros they tend to go downwards; and also in the strategy: Coop, for example, is consistently pursuing its strategy with a focus on the market.Coop, for example, is consistently pursuing its strategy with a few adjustments along the way (focusing on branded products and expanding its own low-cost line, including more organic products in its range, responding to food intolerances and expanding this range (lactose/gluten-free) and the like).; at Migros it seems to me that their current strategy is "just muddle along a bit, the customers will swallow it, after all they are loyal to Migros until they die" and the motto is "chaos above all else", tried and tested products are taken out of the range with sometimes hair-raising arguments and lame excuses and replaced by alternatives, which for me as a customer are not real alternatives at all, new products are added to the range, which make me as a customer wonder whose needs they are supposed to meet, etc.(I have the feeling that the Migros bosses themselves don't know what they actually want, just muddling along without a plan won't go wrong). The "creeping deterioration" has not passed me by as a Migros customer, and as sorry as I am for Migros, I'm no longer prepared to put up with this at my expense (I've been a huge Migros fan since childhood, but that Migros child is now gone). Being a member of the cooperative is one of those things. It's certainly a nice feeling to be a member of the Migros cooperative; you somehow feel that you belong and are connected to Migros. But the fact is - as with all companies, whether listed on the stock exchange or not - only the top bosses of the FMC have the say at Migros; the cooperative members don't have much or anything to say, and they have no influence at all (in terms of corporate strategy, product launches, etc.). The highlight of being a member of the cooperative, if you like, is that you get a (really delicious) free chocolate when you hand in your voting card (but unfortunately this year it's not happening because of Corona). Being a member of a cooperative is actually totally negligible or a farce for me; it's nice, but that's about it. As a shareholder in an AG, you have more rights than as a Migros cooperative member. And to put it somewhat exaggeratedly (ironically and cynically): the toilet paper that was hoarded during the lockdown is more valuable than the cooperative share...
The fact that Migros is advertising so aggressively that Migros belongs to its customers is a good PR strategy; the marketing department has already thought of something, because this feeling of togetherness and "ownership" is a very good way of persuading customers to remain loyal to Migros (no matter what strange/questionable strategy Migros is currently pursuing); appealing to the feeling of solidarity is always good, worked well in the past and probably works now too. This marketing strategy seems to be working for most customers or the majority of Migros customers, but not at all for me. I don't let advertising and marketing tell me what or who I like and what I should buy, etc. I am a very critical consumer and do my own research into products, price/performance etc. and then decide for myself (and not because the advertising or marketing is great) what I buy or which company I think is good, etc. I don't let advertising or marketing tell me what to buy. And if products, services etc. get worse over the years, then as a consumer I draw the consequences, especially if there's competition. I am aware that I am very unimportant to Migros as a customer and that I will probably never change anything, but what I can change as a customer, I will change; as a puny member of the cooperative, I have no influence on anything else anyway...
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I agree with you - I don't shop much at Migros any more. I'm sorry to say it, but the competition has beaten Migros to the punch; not only do they often have better quality products, but some of them are massively cheaper. It seems to me that Migros has been resting on its laurels (from the past) for years/decades and thought/hoped that this would go on forever and that the competition wouldn't be able to harm it or something similar, because its customers will remain loyal to Migros forever, no matter what, and thus missed the right time for the turnaround, for innovations, etc. (similar to Nokia with the cell phone manufacturers; this can also be seen to some extent in the sales/profit figures: at Coop, for example, things are going steadily upwards, while at Migros they tend to go downwards; and also in the strategy: Coop, for example, is consistently pursuing its strategy with a focus on the market.Coop, for example, is consistently pursuing its strategy with a few adjustments along the way (focusing on branded products and expanding its own low-cost line, including more organic products in its range, responding to food intolerances and expanding this range (lactose/gluten-free) and the like).; at Migros it seems to me that their current strategy is "just muddle along a bit, the customers will swallow it, after all they are loyal to Migros until they die" and the motto is "chaos above all else", tried and tested products are taken out of the range with sometimes hair-raising arguments and lame excuses and replaced by alternatives, which for me as a customer are not real alternatives at all, new products are added to the range, which make me as a customer wonder whose needs they are supposed to meet, etc.(I have the feeling that the Migros bosses themselves don't know what they actually want, just muddling along without a plan won't go wrong). The "creeping deterioration" has not passed me by as a Migros customer, and as sorry as I am for Migros, I'm no longer prepared to put up with this at my expense (I've been a huge Migros fan since childhood, but that Migros child is now gone). Being a member of the cooperative is one of those things. It's certainly a nice feeling to be a member of the Migros cooperative; you somehow feel that you belong and are connected to Migros. But the fact is - as with all companies, whether listed on the stock exchange or not - only the top bosses of the FMC have the say at Migros; the cooperative members don't have much or anything to say, and they have no influence at all (in terms of corporate strategy, product launches, etc.). The highlight of being a member of the cooperative, if you like, is that you get a (really delicious) free chocolate when you hand in your voting card (but unfortunately this year it's not happening because of Corona). Being a member of a cooperative is actually totally negligible or a farce for me; it's nice, but that's about it. As a shareholder in an AG, you have more rights than as a Migros cooperative member. And to put it somewhat exaggeratedly (ironically and cynically): the toilet paper that was hoarded during the lockdown is more valuable than the cooperative share...
The fact that Migros is advertising so aggressively that Migros belongs to its customers is a good PR strategy; the marketing department has already thought of something, because this feeling of togetherness and "ownership" is a very good way of persuading customers to remain loyal to Migros (no matter what strange/questionable strategy Migros is currently pursuing); appealing to the feeling of solidarity is always good, worked well in the past and probably works now too. This marketing strategy seems to be working for most customers or the majority of Migros customers, but not at all for me. I don't let advertising and marketing tell me what or who I like and what I should buy, etc. I am a very critical consumer and do my own research into products, price/performance etc. and then decide for myself (and not because the advertising or marketing is great) what I buy or which company I think is good, etc. I don't let advertising or marketing tell me what to buy. And if products, services etc. get worse over the years, then as a consumer I draw the consequences, especially if there's competition. I am aware that I am very unimportant to Migros as a customer and that I will probably never change anything, but what I can change as a customer, I will change; as a puny member of the cooperative, I have no influence on anything else anyway...
Top written I was also a "Migros child" but lately you see me more and more often in the Coop for shopping, as far as grated cheese is concerned I prefer Sbrinz from the Coop
I agree with you - I don't shop much at Migros any more. I'm sorry to say it, but the competition has beaten Migros to the punch; not only do they often have better quality products, but some of them are massively cheaper. It seems to me that Migros has been resting on its laurels (from the past) for years/decades and thought/hoped that this would go on forever and that the competition wouldn't be able to harm it or something similar, because its customers will remain loyal to Migros forever, no matter what, and thus missed the right time for the turnaround, for innovations, etc. (similar to Nokia with the cell phone manufacturers; this can also be seen to some extent in the sales/profit figures: at Coop, for example, things are going steadily upwards, while at Migros they tend to go downwards; and also in the strategy: Coop, for example, is consistently pursuing its strategy with a focus on the market.Coop, for example, is consistently pursuing its strategy with a few adjustments along the way (focusing on branded products and expanding its own low-cost line, including more organic products in its range, responding to food intolerances and expanding this range (lactose/gluten-free) and the like).; at Migros it seems to me that their current strategy is "just muddle along a bit, the customers will swallow it, after all they are loyal to Migros until they die" and the motto is "chaos above all else", tried and tested products are taken out of the range with sometimes hair-raising arguments and lame excuses and replaced by alternatives, which for me as a customer are not real alternatives at all, new products are added to the range, which make me as a customer wonder whose needs they are supposed to meet, etc.(I have the feeling that the Migros bosses themselves don't know what they actually want, just muddling along without a plan won't go wrong). The "creeping deterioration" has not passed me by as a Migros customer, and as sorry as I am for Migros, I'm no longer prepared to put up with this at my expense (I've been a huge Migros fan since childhood, but that Migros child is now gone). Being a member of the cooperative is one of those things. It's certainly a nice feeling to be a member of the Migros cooperative; you somehow feel that you belong and are connected to Migros. But the fact is - as with all companies, whether listed on the stock exchange or not - only the top bosses of the FMC have the say at Migros; the cooperative members don't have much or anything to say, and they have no influence at all (in terms of corporate strategy, product launches, etc.). The highlight of being a member of the cooperative, if you like, is that you get a (really delicious) free chocolate when you hand in your voting card (but unfortunately this year it's not happening because of Corona). Being a member of a cooperative is actually totally negligible or a farce for me; it's nice, but that's about it. As a shareholder in an AG, you have more rights than as a Migros cooperative member. And to put it somewhat exaggeratedly (ironically and cynically): the toilet paper that was hoarded during the lockdown is more valuable than the cooperative share...
The fact that Migros is advertising so aggressively that Migros belongs to its customers is a good PR strategy; the marketing department has already thought of something, because this feeling of togetherness and "ownership" is a very good way of persuading customers to remain loyal to Migros (no matter what strange/questionable strategy Migros is currently pursuing); appealing to the feeling of solidarity is always good, worked well in the past and probably works now too. This marketing strategy seems to be working for most customers or the majority of Migros customers, but not at all for me. I don't let advertising and marketing tell me what or who I like and what I should buy, etc. I am a very critical consumer and do my own research into products, price/performance etc. and then decide for myself (and not because the advertising or marketing is great) what I buy or which company I think is good, etc. I don't let advertising or marketing tell me what to buy. And if products, services etc. get worse over the years, then as a consumer I draw the consequences, especially if there's competition. I am aware that I am very unimportant to Migros as a customer and that I will probably never change anything, but what I can change as a customer, I will change; as a puny member of the cooperative, I have no influence on anything else anyway...
Yes, I completely agree with you, but I would add that despite the disenfranchisement of the cooperative members, they still have certain statutory rights. For example, a simple majority of cooperative members is enough to intervene operationally and strategically, such as a ban on Chinese imports, in order to sell these junk products at prices as if they were Swiss products. This is why Migros is interested in having as many cooperative members as possible. At the time, M-Frühling collected signatures in front of Migros branches, but Migros put obstacles in their way wherever it could; Migros does not want democratic conditions. Migros demanded of the initiators that the name, address and signature of the cooperative members were only valid if the cooperative member number was also given, but hardly anyone had their share certificate with them. The courts then prohibited Migros from doing this, but despite this, not nearly as many signatures were collected as would have been necessary to achieve a majority. Thanks to the Internet, however, I think it is possible nowadays, especially if the management stays on this course. The members of the cooperative even have the right to dissolve the cooperative, but this would require 2/3 of the cooperative members' votes. But it is also possible that the intention is to deliberately drive the car into the wall in order to have a justification for converting it into an AG afterwards..... and the cooperative members' share certificate would then turn into a share, which would be worth significantly more than the ridiculous share certificate. That's the only reason I remain a member of the cooperative, otherwise I would have had the share certificate paid out long ago ;o)
I agree with you - I don't shop much at Migros any more. I'm sorry to say it, but the competition has beaten Migros to the punch; not only do they often have better quality products, but some of them are massively cheaper. It seems to me that Migros has been resting on its laurels (from the past) for years/decades and thought/hoped that this would go on forever and that the competition wouldn't be able to harm it or something similar, because its customers will remain loyal to Migros forever, no matter what, and thus missed the right time for the turnaround, for innovations, etc. (similar to Nokia with the cell phone manufacturers; this can also be seen to some extent in the sales/profit figures: at Coop, for example, things are going steadily upwards, while at Migros they tend to go downwards; and also in the strategy: Coop, for example, is consistently pursuing its strategy with a focus on the market.Coop, for example, is consistently pursuing its strategy with a few adjustments along the way (focusing on branded products and expanding its own low-cost line, including more organic products in its range, responding to food intolerances and expanding this range (lactose/gluten-free) and the like).; at Migros it seems to me that their current strategy is "just muddle along a bit, the customers will swallow it, after all they are loyal to Migros until they die" and the motto is "chaos above all else", tried and tested products are taken out of the range with sometimes hair-raising arguments and lame excuses and replaced by alternatives, which for me as a customer are not real alternatives at all, new products are added to the range, which make me as a customer wonder whose needs they are supposed to meet, etc.(I have the feeling that the Migros bosses themselves don't know what they actually want, just muddling along without a plan won't go wrong). The "creeping deterioration" has not passed me by as a Migros customer, and as sorry as I am for Migros, I'm no longer prepared to put up with this at my expense (I've been a huge Migros fan since childhood, but that Migros child is now gone). Being a member of the cooperative is one of those things. It's certainly a nice feeling to be a member of the Migros cooperative; you somehow feel that you belong and are connected to Migros. But the fact is - as with all companies, whether listed on the stock exchange or not - only the top bosses of the FMC have the say at Migros; the cooperative members don't have much or anything to say, and they have no influence at all (in terms of corporate strategy, product launches, etc.). The highlight of being a member of the cooperative, if you like, is that you get a (really delicious) free chocolate when you hand in your voting card (but unfortunately this year it's not happening because of Corona). Being a member of a cooperative is actually totally negligible or a farce for me; it's nice, but that's about it. As a shareholder in an AG, you have more rights than as a Migros cooperative member. And to put it somewhat exaggeratedly (ironically and cynically): the toilet paper that was hoarded during the lockdown is more valuable than the cooperative share...
The fact that Migros is advertising so aggressively that Migros belongs to its customers is a good PR strategy; the marketing department has already thought of something, because this feeling of togetherness and "ownership" is a very good way of persuading customers to remain loyal to Migros (no matter what strange/questionable strategy Migros is currently pursuing); appealing to the feeling of solidarity is always good, worked well in the past and probably works now too. This marketing strategy seems to be working for most customers or the majority of Migros customers, but not at all for me. I don't let advertising and marketing tell me what or who I like and what I should buy, etc. I am a very critical consumer and do my own research into products, price/performance etc. and then decide for myself (and not because the advertising or marketing is great) what I buy or which company I think is good, etc. I don't let advertising or marketing tell me what to buy. And if products, services etc. get worse over the years, then as a consumer I draw the consequences, especially if there's competition. I am aware that I am very unimportant to Migros as a customer and that I will probably never change anything, but what I can change as a customer, I will change; as a puny member of the cooperative, I have no influence on anything else anyway...
Incidentally, I also made an inquiry here some time ago because a Migros manager claimed in the media that Migros was run by a cooperative. The Migros representative replied that this was correct. After I had to explain that Migros was run by a (rather poor) management, that the purpose of a cooperative was precisely not such a concentration of power and that it would only be a cooperative management if all cooperative members were in charge via democratic votes, the answer was that they would not be called liars and would therefore withdraw from the discussion.
Hello rili77, thank you for your contribution. I'm sorry that you don't like our cheese. Our cheese department is aware of your comment and is keeping an eye on the situation. Basically, when cheese portions are produced, so-called "edge pieces" are left over. These are used to a certain extent for grated cheese. Grated cheese consists mainly of core pieces, but also a certain amount of edge pieces. This process is common in order to reduce food waste in cheese production. Kind regards, Luisa