We were able to carry out 62 free product tests in 2019 thanks to the support of my colleagues responsible for products and Migros Industries. And now, in May 2020, we have already conducted over 20 tests. Product tests are important to us. Firstly, to introduce new products and secondly, to find out your opinion on the new products in the form of reviews. In order to be able to evaluate new products after their launch, Migros product managers often rely on reviews. The reasons mentioned above mean that I receive a lot of requests from product managers and have to weigh up whether and when I can carry out the respective tests. However, the interest in the product tests is also always huge on your part. On average, around 15,000 people apply for the 50 to 100 products that we make available. At this point, I would like to address some statements that our Community Managers, the M-Infoline team and I are often confronted with:"Why am I never drawn by lot? I take part in almost all product tests, but have never received a product. I'm sure you take the Cumulus data into account when drawing lots and give preference to good customers."Basically, the product tests are a kind of prize draw and even in prize draws a large number of participants usually come away empty-handed. This is also the case with product tests. I understand that it can be frustrating if you take part regularly and are never selected. Speaking of multiple participations: I took the liberty of evaluating how regularly you take part in the product tests. Most of you take part in 4 to 6 tests a year. Yes, there are people who always click on "take part now". But that's by no means all of them. About the Cumulus data. These definitely don't play a role in the draw. The testers are drawn completely at random. I doubt that it would make sense to give preference in product tests to people who buy a lot of products and often shop at Migros. Would these customers rate our products better than others or would they even be more critical? We are interested in honest product reviews and we get them if we don't discriminate between testers. I am convinced of this, and I would also like to use this article to thank all those product testers who submit a review. On average, over half of the people selected do so. We do not take your commitment for granted, even if you receive a product from us as a gift. So a big thank you from us, and it's great that we were able to win one or two of you over as an active member of the Migros community in this way too. Yours sincerely, Philipp