It's hard for me to imagine that it's just a matter of chance... Especially when I see that there are people who have already tested three or more products and many who haven't tested any at all... I'm sure that positive reviews of products, positive comments about Migros etc. also play a role in this random selection... But of course this is disputed and it is argued that it is all random...

Hello everyone



Thanks for your feedback. I understand that it can lead to disappointment when you regularly sign up for the product tests but are never drawn. I would like to give you some background information on this.



Product managers can register a test with Migipedia. We make sure that they are new products and, if possible, special products. The number of products is determined by the product manager. As a rule, this is between 30 and 100 units. We then see whether we have space for a test. The decisive factor here is whether we have space to advertise. We could run a large number of tests simultaneously on Migipedia itself. But it's also important to us that we can get placements in the Migros newsletter, in the app or on Facebook, for example. This is not always the case with the large number of Migros messages.

A test runs for two weeks on average. During this time, an average of around 15,000 people register for the test. In the case of chocolate products, the figure is a good 25,000, after which the winners are drawn. This is actually done at random. I have a function in the database for this. The testers are selected at the touch of a button. You can see this in the picture in this answer. The products are then sent by post or a shipping service provider and an e-mail is sent inviting the testers to rate them.



Yes, it happens again and again that selected people do not receive their products. This is usually because the postal address in the Migros login is incorrect. Whenever possible, we then try to deliver the product again, provided that the tester informs us of the correct address.



On average, 45% of all people who receive a product from us actually rate the product. Thank you at this point to all product reviewers. However, I can definitely rule out the possibility that only people who shop a lot at Migros or only write good reviews are selected.



Question to the community: Who has been selected for a product test several times in the last 3 years (that's how long the system has been in use)?



With best regards

Philipp

Thank you @Philipp_Migros, I think that Migros would like honest answers so that they can optimize their products. But especially if you have received the product as a gift, you are less likely to write something negative about it.

The quality of a product is not so easy to check: according to Wikipedia

"the customer-related understanding of quality: This view defines quality as the perfect realization of all customer requirements for a product and corresponds to the quality definition of ISO 9000:2005. The lack of characteristics (lack of realization of a customer requirement) thus has a negative effect on the quality of the product. The addition of further features that are not desired by the customer cannot have a positive effect on quality, as they are of no use to the customer. It is therefore not possible to compensate for missing features by adding other functions."

I myself only register for products that I am very likely to like. For example, when I was recently asked to test two sauces, one of which contained garlic, which I don't like, I didn't register, even though I would have liked to test the other.

Cinderella:

"But especially if you've been given the product as a gift, you're less likely to write something negative about it."

No, I would write something negative too. But then you think carefully about what you write and how you write it. When I read inappropriate and impolite wording here, I think it's bad. You can complain, but in a normal tone.

But what I don't like is that it is clear who has written something negative. Anonymous would be good.
Is it anonymous? Because REALLY honest reviews will mostly only be anonymous.

I have received three products to test so far.

If I think a product is just crap, then I write about it.

Originally, it was possible to write anonymously on Migipedia; you then appeared as a "guest". Migros held on to this guest mode for a long time, although there were repeated calls from members to abolish it. With the changeover from the old to the current Migipedia, however, the request was complied with - and lo and behold: not only did "Guest" disappear, but so did many of those who had been the most vocal about the guests. Apparently they hadn't considered that they would lose their favorite pastime when the guests disappeared...

Well, we are hidden behind our pseudos in the ratings.

I hope I wasn't too inconsiderate with my response to what I thought was too bad a review. I don't know the product, but I thought that the criticism was made (and that was exactly the point).
An average score of only 1.8 out of 13 reviews from
https://produkte.migros.ch/coca-cola-120229400000
just because of the surcharge is pointless, especially when you consider that this defect was already apparent before the purchase. I think reviews should say something that you don't know before you buy. If I've reported on the label here, it's only because it wasn't visible from the outside when I bought it.

I think I am more influenced by customer reviews than by advertising slogans.

Is there actually a list somewhere in our profile where we can see for ourselves which products we have already rated? It doesn't need to be visible to other members.

Edit : Hello @Nachtspalter,
I've been writing my post for so long that I hadn't even seen yours before I sent it. Thanks for the info. I thought the comments from "guests" were all from members who have since left the forum and deleted their profile.

That's right, we write under pseudos.

But Migros has our real names and addresses in the Migros login.
I think Traberli means "anonymous" as in really anonymous - without disclosing any personal data - just the pseudonym.

Members who had themselves deleted originally appeared as "deactivated users" after the deletion and their entries were set to 0. However, as there were too many of these deactivated users at some point and it was not possible to tell whether they were deactivated at their own request or banned by Migipedia due to violations of the game rules, it was decided to retain the pseudos. Those who have been blocked by Migipedia have the addition "Blocked user" under the pseudo. I don't know exactly what the situation is for those who have themselves blocked; they may have "Inactive user". All those who simply stop writing at some point remain in the system with the status they had when they last logged in, for example "Author".