Why is there actually no palm oil-free alternative to Nutella?

Migros has its own M-Budget Nutella, which is aimed at those on a budget.
But perhaps it would be worth offering a palm oil-free alternative alongside it? This could also cost a little more, because protecting our planet is probably worth a few extra francs to us here.

I've been trying for weeks to find a palm oil-free alternative to Nutella, but so far without success.
Maybe there is something like that in health food stores or organic food stores. But why not offer the supermarket masses an environmentally friendly alternative? Everyone can still decide for themselves whether it is worth the extra cost.

Migros in particular, which has its own product line, is expected to show a certain flexibility.
The market segment is there, only the offer is still missing.

Even on skiing vacations in France, you can get palm oil-free Nutella (and it is labeled as such). Let's take an example from the French