Why do you now have to buy 3 packs of pasta instead of 2 to benefit from the promotion? Does Migros only want large families as customers? ? I'm starting to get annoyed by these 3 for 2 bulk packs, first you introduced it with the biscuit packs and now with the pasta too?
In the 'magazine' (still affectionately called "dä Brügglipuur" by us), there was a weekly Posti note with the activities to tick off. I wish it was back!
Yes, I also loved those Posti notes to check off in the former Migros magazine. I hope Migros reintroduces it, it would be great!
Like Cinderella 1925, I also have the feeling that Migros is running so many "promotions" that customers are beginning to wonder whether the normal prices aren't overpriced... I'm of the same opinion; instead of offering pasta in packs of three as a promotion, for example, it would be much better - also from the customer's point of view - to offer permanently lower prices.
@smartcoyote When Denner streamlined its range umpteen years ago, it also wanted to stick to the standard price scheme and no longer offer any specials. The project backfired - if you don't have anything tempting to offer, customers will stay away. So promotions were reintroduced, and lo and behold, the store is up and running. People just want the promotions.
@smartcoyote When Denner streamlined its range umpteen years ago, it also wanted to stick to the standard price scheme and no longer offer any specials. The project backfired - if you don't have anything tempting to offer, customers will stay away. So promotions were reintroduced, and lo and behold, the store is up and running. People just want the promotions.
Regarding the original question: The fact that the minimum quantity is constantly being increased during promotions is a trend that has been going on for years. For example, you used to be able to benefit from the reduced price for two bars of chocolate, then suddenly for three bars or more. Or TOTAL laundry detergent at half price: in the past, it was also available individually, then only for two or more. The most recent example: Hakle moist toilet tissue, which is always on special offer in the low-cost multi-pack: previously always in packs of 3, and now recently in packs of 4, interestingly also at Coop. Similar products are also available independently of the promotions: Smoked trout fillets have always been offered both individually and in packs of two, at least in larger stores, but recently only the pack of two fillets is available. As I only ever need a single piece, I now always have to freeze the second one, which is really very impractical. The whole thing is always called 'adapting to changing customer needs'. In fact, my need to buy trout fillet has changed, and not in Migros' interests.
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Thank you
@smartcoyote When Denner streamlined its range umpteen years ago, it also wanted to stick to the standard price scheme and no longer offer any specials. The project backfired - if you don't have anything tempting to offer, customers will stay away. So promotions were reintroduced, and lo and behold, the store is up and running. People just want the promotions.
@Nachtspalter This is pure sales psychology, people can be easily influenced by such actions...
Like Cinderella 1925, I also have the feeling that Migros is running so many "promotions" that customers are beginning to wonder whether the normal prices aren't overpriced... I'm of the same opinion; instead of offering pasta in packs of three as a promotion, for example, it would be much better - also from the customer's point of view - to offer permanently lower prices.
Hello @smartcoyote, it's a shame that you don't like the special offers. We understand that our promotions are not equally popular with everyone. However, a large proportion of our customers really appreciate these special offers and are happy to take advantage of them. Many customers plan their shopping accordingly. Migros also does everything it can to offer its customers the lowest possible prices. We have been lowering our prices every year for many years. Kind regards, Heidi
Thank you for the explanation/reasoning. However, I can only partially understand it.
"A discounter has "permanent low prices", but does fewer promotions." => in my opinion, this is not true with regard to Lidl, for example: Lidl has permanent low prices and yet every week (Monday and/or Thursday) runs promotions on products that Lidl has as standard in its range (in addition to promotions on products that Lidl offers as a special promotion because they are not standard in its range, such as shoes, clothes, blenders, microwaves, etc.).
"Migros has standard prices and regularly offers significantly lower promotional prices." => not true in my opinion; Migros does run promotions, but these promotions are - despite promotions - not always or hardly ever cheaper than Lidl's/Aldi's normal prices; example: Migros promotion blueberries 500g 5.90 Fr. (instead of 8.80 Fr.), Aldi (normal price) 500g 4.99 Fr., Aldi promotion: 3.99 Fr.
" In contrast to the hard discounters, our promotional items are usually in stock for a whole week." => not true in my opinion; promotions from Lidl or Aldi are also usually available for the entire week during the promotion week stated in the brochure (for food products always; other promotions are marked with "from (date)" and are therefore available while stocks last); I have experienced in some Migros stores that promotional items were no longer available on Monday (last day of the promotion) (I have often experienced this with MClassic chip packs, Pelican fish products, French fries packs, etc.).
"The rest of the range in Migros stores is also practically complete until shortly before closing time, while consumers in hard discounters are often faced with empty shelves." => not true in my opinion; for example, I've often found fresh bread in Lidl or Aldi just before closing time, while I've stood in front of empty shelves at Migros; the same with fruit/vegetables (and if there was any at Migros, it was moldy, rotten, etc., which obviously nobody wanted to buy anymore). This may have been the case at Lidl or Aldi in the past, but Lidl and Aldi have clearly improved in this respect.
"The structures of discounters are also different to those of Migros. " => that's true
"No discounter has service departments or puts as many staff on the sales floor as Migros." => that's true; but still a bit of a stupid question (to exaggerate): what exactly do I need service departments for (e.g. meat counter, fish counter, cheese counter, etc., as the majority of these products are already pre-packed in the chiller cabinet)? Of course I appreciate the exchange with the nice staff behind the counter at Migros, for example when I want to talk shop with someone about cheese, meat, fish etc. or get a recommendation from a "professional". The problem there, however, is that it depends a lot on the employee; many employees are very competent, helpful and friendly, but there are also some who have no idea at all and then just talk without really knowing anything about it, the main thing is that you can sell the customer this cheese, fish, etc. or then they are grumpy / in a bad mood, etc. I'm not saying that the discounters don't also have staff who are in a bad mood/not in the know, but I expect a bit more from Migros.
Migros puts a lot of staff on the sales floor, but then cuts them back at the checkout (keyword: self-scanning checkouts etc.). Or the drastic staff cuts at Migros Aare (recently reported in the newspaper).
"The handling of goods also makes a big difference. Migros also differentiates itself from discounters through its store layout, store design, marketing measures, the size and breadth of its product range and employment conditions." => that's true; although I must add here that Lidl and Aldi, for example, were one of the first to pay employees the minimum wage of CHF 4000, while Migros only followed suit later; and as far as goods handling is concerned: keyword moldy/mildewed berries etc. > You would actually expect something like this from a discounter (because it's cheap, etc.), but the fact is - at least that's what I often experience when I go shopping at Migros - that it's more the case at Migros. You would expect Migros to get a better handle on this with all the infrastructure at its disposal, etc.
"These are all cost factors that are ultimately reflected in different product prices." => sure, but I have the feeling that there is still a nice margin on top of the prices, which flows into Migros' coffers alone...
This week the pasta is 50% ... you see, there's something for everyone...
