Migros plans organic offensive with Alnatura

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Twilight

Good news for Alnatura/BIO fans: over 400 Alnatura products are now available not only in the Migros Alnatura store in Zurich-Höngg, but also in Migros Limmatplatz, Glass and Rüschlikon (Thalwil): http://www.alnatura.ch/startseite/ and http://www.alnatura.ch/einkaufen/filialfind er/

Together with "zigzagzouk", I am still hoping for Alnatura in Lucerne ;-). Another idea would be to sell Alnatura products via Le Shop!

Kind regards, "Twilight"

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Migros plant Bio-Offensive mit Alnatura

Twilight

Some time ago it was reported that Migros - in order to strengthen its position in the organic sector - would like to work with Alnatura in future: http://www.foodaktuell.ch/editorial.php?id=1259. The first Alnatura store is planned to open in Zurich in late summer.

I regularly shop at Alnatura in Germany because the range of inexpensive organic products in Switzerland is unsatisfactory and too expensive in comparison. My favorite Alnatura products are: non-refrigerated tofu (almond-nut, natural), original Italian tomato sauce (found to be ingenious by an expert ;) http://christianrach.de/rach-getestet/alnatura-tomatensauce-original-italienisch/) and Alnatura seasoning mix... The Alnatura organic cereals are also very good.

If there were Alnatura markets in Switzerland, I and many people around me would no longer have to "switch" to Germany and lug organic supplies across the border. I would also finally have a wider range of organic fresh products to choose from. I think Migros' planned organic offensive with Alntura is GENIUS! What do you (other Migros customers) think?

Question for the M-Infoline: What is the development status: will the first Alnatura Migros store open soon and where are the other stores planned (hopefully in central Switzerland..)? Will the same products be available there as in Germany (mainly non-refrigerated tofu, original Italian tomato sauce)?

Thank you and best regards, "Twilight"

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All replies (14)

Twilight

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Guest

Hello pat5,

Thank you for your inquiry. The Alnatura range is to be expanded from calendar week 35 and will therefore grow to up to 70 different products. These will not only be offered in the very large stores, but also in somewhat smaller ones. You can also find information on this here, for example:
http://www.migros.ch/alnatura/de
Which stores are you interested in exactly? Then I can better clarify your request with those responsible and give you more precise feedback.

Kind regards,
Antonia, Migipedia team

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Guest

Hello pat5

The Migros stores with an Alnatura range and the pure Alnatura supermarkets may indeed be quite "Zurich-heavy" at the moment. However, this may have something to do with the fact that the Zurich cooperative is the contractual partner of Alnatura Germany.

Here you can find a PDF list showing which Migros stores will be offering the Alnatura range from when (Switzerland-wide):
http://www.migros.ch/alnatura/dam/Migros-Alnatura/Einkaufen/Wo-finde-ich-Alnatura-Produkte/Filialliste_1_Juli-2015.pdf

Greetings
Mathomas

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