An absolute gap in the market (at least in Basel) is lighter rye flour, e.g. 1150, I have only found wholemeal rye so far. Basically, the flour almost always lacks information on the degree of grinding. You can buy white flour, for example, but you don't know whether it is 405 or 550. Differentiating between the light wheat flours would be very helpful for the biscuit season. Everything is organic, of course, otherwise it's not "worth" baking yourself ...
It is incomprehensible that Migros limits itself to the paltry argument that the flour type specification is "unusual in Switzerland" - while customers here give a whole range of good arguments for specifying the flour type. The first and simplest is quite simply transparency. As a customer, I want to know exactly what I am buying - and in the case of flour, this includes the degree of grinding or flour type. If you are not interested in this information, you can simply ignore it, as many people do with other information, e.g. nutritional values. The argument that in Germany and France the indication of flour type "creates confusion" among consumers is downright ridiculous. If anyone is causing confusion here, it is Migros with its lack of transparency.
Hello mailawb, thank you for your comment. We have forwarded the input regarding the declaration of flour grades to our specialist department. However, this does not mean that this will now be implemented directly, but merely that we are examining the customer's request. As this is still considered unusual in Switzerland, there are currently no plans to implement it on the packaging. However, we have added some of the information to our website. Kind regards, Yann
Hello mailawb, thank you for your comment. We have forwarded the input regarding the declaration of flour grades to our specialist department. However, this does not mean that this will now be implemented directly, but merely that we are examining the customer's request. As this is still considered unusual in Switzerland, there are currently no plans to implement it on the packaging. However, we have added some of the information to our website. Kind regards, Yann
Hello Yann, none of the common white flours available in Migros (Classic, M-Budget, Bio) declare the type of flour on the website. So your statement is not correct. Migros is apparently unwilling to create transparency here, despite an obvious customer need - for whatever inexplicable reason.
Hello Yann, none of the common white flours available in Migros (Classic, M-Budget, Bio) declare the type of flour on the website. So your statement is not correct. Migros is apparently unwilling to create transparency here, despite an obvious customer need - for whatever inexplicable reason.
Perhaps you should take a closer look before accusing someone of being untruthful. Here it is the normal white flour m-classic. You can use it to bake the whole range of white flours. The degree of grinding is unnecessary and has nothing to do with transparency.
Perhaps you should take a closer look before accusing someone of being untruthful. Here it is the normal white flour m-classic. You can use it to bake the whole range of white flours. The degree of grinding is unnecessary and has nothing to do with transparency.
OK, in the case of the Classic flour, the type is actually listed, but not for the other products mentioned (see screenshots). And unfortunately, the declaration is completely missing on the product, where it would be much more important for many customers, some of whom are older and not web-savvy.
