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M-Classic Choco Drink 500ml

M-Classic Choco Drink 500ml

Dear Migros,

even though this thread already existed, I still can't understand your reasons for delisting:

"
Thank you for your comment peha24. With the new Kult Drinks, we also want to bring variety to the range of non-chilled mixed milk drinks. The aim was to get as close as possible to the taste of the ice cream. Based on the feedback and customer demand so far, we are convinced that we have created added value in the milk-based mixed drinks range with this new concept. Unfortunately, space in the range is limited. This means that when a new item is introduced, an existing one has to make way. In this case, we have opted for the 0.5 liter M-Classic Choco Drink. This is still available as a 0.25 liter and a 1 liter version. Best regards, your M-Infoline Team"

was complained about under the 250ml Choco Drink (For questions). That was the answer from Infoline.

Due to demand? If the demand is so high, why has the vanilla drink already been discontinued in this area? I would like to get an honest opinion from you:
Sales 500ml and Choco Bear: What are you selling in the same period e.g. month August 18 to month 17..more?

Are the assortment spaces limited? I found the Chocodrink 250 in a minimum of 8 rows in almost all stores in this area. There is plenty of space in this product range!
Why not place the drink in the chilled section and not take a product out of there?

I bet that the Choco Drink 500ml is one of the strongest products in this area! In addition, Aldi and Lidl both have 250 and 500ml ranges. Both at a very good price. Do you really want all 500ml fans to do their shopping there now?

Why does Migrolino continue to stock the product?

I still think this discontinuation is the biggest mistake Migros has made in recent years (next to the introduction of Dönerbüx).

You can continue to argue as you like, but I still won't be able to logically understand the delisting.

It would have been better to delist a type of Starbucks coffee and list it there than to delist this leading product.

In my opinion, the dairy category manager has done a lot of things wrong in recent years. Migros is acting too slowly in this area (see the protein wave, with the wrong products). Not taking into account trend products such as (light cottage cheese, fake Skyrs).

I am quite honest here and share my opinion with you. If your criticism is not taken into account, I will delete my profile.

Hardly any echo from Migipedier is heard and responded to here (anymore). There are always "standard answers" ....

As a customer, I want Migros to remain a leader, but my input (including that of others) hardly has any influence any more, so I feel compelled to do so.


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