Most people will never notice because they only have one Cumulus number. In our family, however, there are 3 different numbers for 3 different people. That's why we get 3 different statements every 2 months.
In this mail-order service, the card with the highest turnover receives a voucher of 350 points for purchases of CHF 70 or more. The 2nd card, which is mainly used at the weekend and also has a good turnover, gets 400 points from CHF 80.
But here's the thing: the card with the lowest turnover, which also belongs to a young man, is supposed to shop for 140 so that 700 points can be credited!!!!
Seriously, dear Migros? The fewer sales, the less likely it is to earn multiple points? Ok, I always have all 3 numbers with me and if a purchase really adds up to such a large amount, I will gladly collect points for my son. We make sure that something is added to the card from time to time anyway. But what about single people? Or the two old people in the old people's home who hardly get any points anyway? Do they get a receipt with even higher requirements?
You're hardly going to boost sales that way, at most the frustration sales ;-)
All replies (12)
@indiosand Elias@Cumulus-Infoline
I think you are writing at cross purposes.
The blue Cumulus vouchers are like cash. They have a fixed value: CHF 5.00, CHF 10.00 and CHF 20.00. To be able to use them, you have to buy at least the amount printed on the vouchers, because - as Elias correctly writes - there is no change on these vouchers.
However, this is also the only "minimum purchase value". Nowhere does it say that you have to buy for at least CHF 80.00, for example, in order to use these vouchers. There are such minimum purchase values for discount vouchers and other promotions. Example: "If you buy for at least CHF 80.00, we will give you a gift card with a credit of CHF 10.00", or "CHF 6.95 discount for SOWIESO brand products, minimum purchase CHF 65.00".
@Elias
Thanks for the answer. No, you don't have to look it up. But it's clear that those who buy less get the "better" vouchers. It was the same last time with 3x, 4x, and 5x. The card that is used the most gets 3x ;-)
@Frederica
If you can divide it up like that, that's fine. But I'm more concerned that Migros should think about something. Should a young man really always shop as high as possible so that he gets good points? While the people with high sales only get the "bad" deals? I don't think that works somehow.
But as I said, most people won't even notice this as they only have one card.
I'm more interested in Migros thinking about how this works and whether it really pays off.
In any case, I now know that we're not the only ones who notice it.