I find it very annoying that Migros is also challenging farmers in this area. Migros, with its large purchase volumes and as a reseller, really has nothing to do with a direct marketing farm store. I understand the criticism from the agricultural sector and find Migros' argument that this is meant as a tribute to regional products absolutely cynical.
i see it the same way 👏🏼👏🏼👏🏼 when i saw the ad i thought: really? really now? is that necessary?
In itself, the commercial would be funny, but if you look at it soberly and honestly: Migros is not a farm store but a middleman. Therefore completely ignoring reality...
In itself, the commercial would be funny, but if you look at it soberly and honestly: Migros is not a farm store but a middleman. Therefore completely ignoring reality...
Especially when you know that Migros likes to push down the price for farmers
I like to go shopping in farm stores more and more, but in Migros less and less, this advertising is not honest, but they can no longer advertise their own products because they are gradually taking them out of their range, as you can see and read on this page.
The campaign has since been withdrawn. The regional products thing is a sham anyway. Perhaps some of you will remember my post about eggs. Why "Bernese eggs from the region" from a large fattening farm should be over 23% more expensive than "Swiss eggs" of the same size with the same rating for climate compatibility and animal welfare is still a mystery to me.
fortunately the campaign was withdrawn. 👏🏼 but i also find the "fsch fsch" billboard advertising soooooo bad and cheap because of coop and the "tsch tsch".
The campaign has since been withdrawn. The regional products thing is a sham anyway. Perhaps some of you will remember my post about eggs. Why "Bernese eggs from the region" from a large fattening farm should be over 23% more expensive than "Swiss eggs" of the same size with the same rating for climate compatibility and animal welfare is still a mystery to me.
Quite simply, Migros knows that there are people for whom regional products are important because of the CO2 emissions caused by long transportation routes. This customer group can obviously be milked. I am therefore buying more and more from local farm stores (seasonal fruit, vegetables, potatoes, eggs, cheese, home-made sweets, jam, etc., occasionally even bread). To the east and south of Bern, there is plenty of choice within easy cycling distance and you know where your hard-earned money is going. Not just regionally, but even locally, and without being wasted an extra M....ner, because "regional" products first have to be carted around between producers, large warehouses, distribution centers and stores.
Quite simply, Migros knows that there are people for whom regional products are important because of the CO2 emissions caused by long transportation routes. This customer group can obviously be milked. I am therefore buying more and more from local farm stores (seasonal fruit, vegetables, potatoes, eggs, cheese, home-made sweets, jam, etc., occasionally even bread). To the east and south of Bern, there is plenty of choice within easy cycling distance and you know where your hard-earned money is going. Not just regionally, but even locally, and without being wasted an extra M....ner, because "regional" products first have to be carted around between producers, large warehouses, distribution centers and stores.
In fact, the transport routes for Bernese eggs are not shorter (which would make the price cheaper, if anything). Before being delivered to the stores in the region, the eggs are checked and packaged in a factory located in the canton of Aargau.
In fact, the transport routes for Bernese eggs are not shorter (which would make the price cheaper, if anything). Before being delivered to the stores in the region, the eggs are checked and packaged in a factory located in the canton of Aargau.
The idea of regions is actually very broad... I can buy eggs "from the region" in the Brügg Center near Biel that are possibly from Spreitenbach in the AG. According to Migros, it's from the region because it's the same cooperative. But it's over 100km apart 😅 Logic level 9000...
