Hello Migipedia community and community team,
I wanted to make a suggestion that has probably been causing some stomach aches for a long time.
I have now read in umpteen threads that products are disappearing that people would like to have. The answer was usually "the request was too small".
Alternatives are pointed out, sometimes more expensive than the predecessor.
The request was too low, to whom is this referring? Couldn't you also listen to the "non-digital" people or are the "requests" only made from digital votes?
Couldn't you also put in products for Migros newspaper readers to vote on, like 4× Cumulus to cut out?
You could then distribute this in a collective urn in the Migros and throw it in. One insertion at the end, then you can see what happens.
Do something like this, advertise it about 2 issues beforehand, see what happens.
Lg @Mystery1978
All replies (15)
@Mystery1978
"Demand was too low" has nothing to do with digital, newspaper or any polls.
It means nothing other than:
The product was undersold in stores. Customers had no interest in the item in question; it was therefore not profitable for Migros and so it didn't make sense to keep it in the range.
O.k. yes, the statement "The product would be sold too little" is a little imprecise, then it is clearly defined.
Despite everything, there are digital votes on what should be removed and what should remain, for example Jamba Raspberry or another orange flavor.
Only digital was asked. That's an example that just popped into my head. I'm sure there are more. I can't say off the top of my head whether Jamba Orange is still on the shelf.
@Mystery1978
What you mean are the "A vs. B" battles. This always involves two NEW products, neither of which is definitely in the range yet.
Customers can use the votes to decide which of the two products will be included in the range and which will not.
It's purely a marketing thing.
Apart from that, the phrase "demand was too low" is easy enough to understand: if a product is sold too little, demand for it is logically low. Correct (salesperson) German.
However, if all this was only done in the Migros newspaper and not online, everyone here would be the first to scream.
What nonsense, people often don't even know that there were sugar-free chocolate balls, for example. It was never, but never even pointed out or advertised.
That's mean and not customer-friendly and a huge excuse for Migros if such products simply disappear.
@indios
I meant it exactly as you said it. Apparently I used "normal-mortal" German that you don't understand.
It's simple, what would be new for diabetics, to the things that are new glucose free, gluten free, lactose intolerance, a page for the allergic.
And yes, it should or should not be included in the range (A vs. B) would possibly also go down well. This is just a suggestion that my neighbors would also like.
Just give it some thought.
Lg @Mystery1978
Hello everyone, I totally understand your anger and disappointment. On the one hand because of the limited range of products that meet your needs, and on the other because of beloved products that are being removed from the range - without prior notice.
Migros wants to cover the majority of its customers' wishes and needs. This ranges from omnivores to vegans, diabetics, gluten allergy sufferers and many more.
However, our will alone does not count. We cannot adapt products to the respective needs and offer them in our range indefinitely. Even the largest Migros store has limited shelf space. To ensure that we can pay our countless suppliers, employees, store space, etc. and operate profitably, the strength of demand is important for our product range. For this reason, we mainly offer products that are in high demand on our shelves.
Making new products known costs a lot of time and effort, so it is not in our interest to remove products with high demand from our range. I can assure you of that.
Comprehensive communication about products that are being removed from the range is associated with disproportionately high costs. What's more, the number of advertising messages that people are exposed to today is so great that it would be difficult to communicate all the product tasks.
For the same reasons, traditional advertising is not used for every single product.
For example, we display products together in a themed area during a special season (e.g. Christmas). Whether we also did this for the chocolate balls in 2015 is no longer clear.
It is always a balancing act between the interests of our customers, agreements with suppliers, the cost-benefit ratio and so on.
I hope that this information has given you a better understanding of the background to product tasks and wish you all a wonderful fall. Best regards, Sina
@M-Infoline
The point here is that Migros Zeitung readers know less than digital readers.
For example, voting and if the allergy page would be a little more detailed and include lactose and diabetics, that would certainly be something that people would welcome.
There is also a lot of publicity for BIO - is it too much to ask for 1 or 2 pages of Alergiker every week?
Or shorten the stories at the beginning of the Migros newspaper by 2 pages. It doesn't have to be overnight.
If you can't do it, show me how to do it and I'll help. If I can as an epileptic.
Lg @Mystery1978
Once again a mere justification.........Very disappointing, but to be expected. No wonder, more and more people are buying abroad, because they have discovered the trend of zuckerfei...