Animanca

Not again!!! Slowly but surely, I'm getting so fed up with these collection campaigns that it would be a reason to avoid Migros.
So they don't have the effect on me that Migros would like them to have!

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All replies (34)

KarlESch

As a pensioner, these collection campaigns really get on my nerves. I particularly pity the parents who are forced by their children to shop at Migros as often as possible until all the bricks are collected. That costs money.
The Coop system with its points for more useful items such as kitchen utensils, pans etc. makes much more sense. Above all, children are not abused as a target audience.

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Guest

Dear Animanca critics

Thank you for your contributions! You have raised a lot of issues and I will try to respond to some of them.

Migros organizes activities several times a year to reward our customers. Our most loyal customers are families with children. With Animanca, we offer them the chance to receive a gift for their child in addition to their existing purchase. For these families, a purchase of 20 is not an extraordinary expense.

Migros customers are very diverse: You will find a wide variety of life situations - from single households to families with several small children - a wide variety of leisure interests, political views and (religious) world views. We are aware that it will never be possible to please everyone equally with a campaign like Animanca.

That's why we can only ask all customers who don't like this campaign for tolerance - tolerance towards excited, noisy children in Migros stores and towards everyone who wants to collect Animanca bricks and play the game.

Regarding the esoteric accusations:
The Animanca animal stones as well as the term amulet are in no way negatively connoted in the collecting campaign. Migros also sees no reference to religion in the tokens. With Animanca, children should become "discoverers" and learn about animals and nature in a playful way. Each animal on the bricks is assigned a positive, likeable characteristic, such as tolerant, content, clever, active, fast, attentive, loyal or courageous, among many others. From a psychologist's point of view, identifying with animals is a completely normal thing.

A note on the subject of sustainability:
We have taken care to use as little packaging material as possible for the stones and, in combination with the wooden game board, offer long-term, sustainable use of the stones. The wooden game board and the scrapbook all bear the "FSC" label.

We wish everyone who is part of Animanca lots of fun collecting and playing - and we would like to thank everyone who is not involved for turning a blind eye or two!

Kind regards,
Sabine, Migipedia team

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