Not again!!! Slowly but surely, I'm getting so fed up with these collection campaigns that it would be a reason to avoid Migros.
So they don't have the effect on me that Migros would like them to have!
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All replies (34)
As a pensioner, these collection campaigns really get on my nerves. I particularly pity the parents who are forced by their children to shop at Migros as often as possible until all the bricks are collected. That costs money.
The Coop system with its points for more useful items such as kitchen utensils, pans etc. makes much more sense. Above all, children are not abused as a target audience.
I can only agree with you.
You also often spend money for "nothing" as soon as you realize that you have received a stone twice or more. The worst days are the Joker days, when Migros is practically bursting at the seams and there is a deafening noise of screaming and crying. Not to mention the children scurrying around with their mini shopping carts :P
I like children very much, but somehow it's too much when many, many, MANY parents take their children to Migros ONLY because of these activities :(
It could be much easier and you could just buy the bricks at auction at Ricardo :P First of all, it would be much cheaper, you usually have a free choice (as long as the packages are already open), and above all you have NO stress.
Guest
Dear Animanca critics
Thank you for your contributions! You have raised a lot of issues and I will try to respond to some of them.
Migros organizes activities several times a year to reward our customers. Our most loyal customers are families with children. With Animanca, we offer them the chance to receive a gift for their child in addition to their existing purchase. For these families, a purchase of 20 is not an extraordinary expense.
Migros customers are very diverse: You will find a wide variety of life situations - from single households to families with several small children - a wide variety of leisure interests, political views and (religious) world views. We are aware that it will never be possible to please everyone equally with a campaign like Animanca.
That's why we can only ask all customers who don't like this campaign for tolerance - tolerance towards excited, noisy children in Migros stores and towards everyone who wants to collect Animanca bricks and play the game.
Regarding the esoteric accusations:
The Animanca animal stones as well as the term amulet are in no way negatively connoted in the collecting campaign. Migros also sees no reference to religion in the tokens. With Animanca, children should become "discoverers" and learn about animals and nature in a playful way. Each animal on the bricks is assigned a positive, likeable characteristic, such as tolerant, content, clever, active, fast, attentive, loyal or courageous, among many others. From a psychologist's point of view, identifying with animals is a completely normal thing.
A note on the subject of sustainability:
We have taken care to use as little packaging material as possible for the stones and, in combination with the wooden game board, offer long-term, sustainable use of the stones. The wooden game board and the scrapbook all bear the "FSC" label.
We wish everyone who is part of Animanca lots of fun collecting and playing - and we would like to thank everyone who is not involved for turning a blind eye or two!
Kind regards,
Sabine, Migipedia team
Dear sabine_migros
Thank you very much for your comments. I would just like to add two things:
We belong to the families with children! And we are being asked by our children to make purchases or visit Migros that we don't want to. This is just a fact of life. Just this morning we were told again: "Mom, today is Joker Day"! And precisely because we already can't/won't always give in to our children's wishes in many other ways, it's annoying that something "new" is added where you have to deal with crying, whining children if you don't want to join in. And this confrontation is not voluntary, and I can't/won't turn a blind eye to it. It's about me and my family, not the others!
Sustainability: You are referring to sustainability in the area of resources. What about social sustainability and the working conditions under which these amulets were produced?
Best regards,
Enjel
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Dear sabine_migros
Your arguments in favor of these questionable actions by Migros, which are aimed at children, are extremely weak. Certainly, countless parents are being urged by their offspring to take part in this nonsense. That is the purpose of the whole thing: To increase sales and nothing else.
I praise the trophy campaigns of your competitors, which are aimed at relatively mature adults.
Hello Sabine,
Quote:
Our most loyal customers are families with children.
End quote.
I find this statement an affront to all other customers. Who made Migros great? Our grandparents, parents and us, who are now referred to as "old people".
It seems to me that only the children count at Migros. Mini shopping carts and Lilibiggs dining corners in the M-Restaurant, with the best view of course, are just one example.
How would it be if, during the promotions that are so important to you, checkouts were made available where no so-called gifts are handed out.
I would be the first to use such a cash register, because then I would be sure that I would not be hassled by children, parents or grandmothers for presents.
Greetings Istanbul
Guest
Hello Istanbul
Of course all our customers are important to us, not just the young! The generations are constantly "growing up", and you're absolutely right that today's old people have made Migros great. However, the Animanca game is not just for children - it's also great for grandparents, parents and children to play together.
I'm happy to pass on the suggestion of the Animanca-free cash register - good idea!
Best regards
Sabine, Migipedia team
Guest
Dear Enjel
I have forwarded the question about social sustainability to our internal experts and will get back to you as soon as I receive an answer.
Best regards
Sabine, Migipedia team
It is probably not wrong to assume that this scrap is produced in low-wage countries. Otherwise the figurines would be far too expensive.
Dear Sabine_Migros, if Migros absolutely wants to carry out such campaigns, it should finally plan something for adults. And not target children who force their parents to shop at Migros because of some collector's item.
I refuse to take part in this campaign and even my daughter (9) is of the opinion that she doesn't need these things. I recently got three tags while shopping because the customer in front of me didn't want his and I told her that if she wanted an album she would have to buy it with her pocket money. She then said that she didn't want it anyway and would make her own. It also gets on my nerves: first it was dominoes and marbles lying uselessly in the corner, then the stickers, which I found rather educational, and then those unspeakable Nanos, which nobody could really do anything with. And then there was always the pressure (after all, the collection should be complete) to run to Migros on the Joker days to buy something for 60 francs and then perhaps to be told that the item was no longer available.
Without us: fortunately, there are other stores where you are not bombarded with such "promotions" and can buy at even lower prices...