The confusion caused by the different types of promotions can lead to annoyance when shopping at Migros. Take the example of the M-Classic hamburger bulk pack 8x90g promotion. Last year, this offer was run several times at a 50% price reduction. During my bulk purchase in January, I found this product again at the point of sale with a 50% reduction and a price of CHF 6.50 instead of CHF 12.95. Out of habit from previous promotions, I bought a pack of this offer. At home, however, I noticed that I was being charged the full price of CHF 12.95. I therefore enquired about this offer in the Migros magazine promotional flyer. Here the offer is also advertised with a large 50% discount and a small price of CHF 6.50 instead of CHF 12.95 from 2 pieces. What I overlooked, both at the point of sale and in the advertising, is the indication of 2 pieces or more. Because of this advertisement, I would actually have been entitled to 2 packs. In the past, the cashier at the checkout would draw attention to the offer in such situations. The right thing to do in advertising would be to show at least 2 packs and to offer CHF 12.95 instead of CHF 25.90 for 2 packs or CHF 6.50 instead of CHF 12.95 for 2 or more packs. I'm sure I'm not the only customer who only bought 1 pack with this offer. If you look through the offers in the week 2 promotional flyer in detail, the customer is overwhelmed by all kinds of promotions. 2+1, from 2 pieces, from 3 pieces, 4-pack, 6-pack, 20x Cumulus, etc. So shopping at Migros is no longer fun, because you never know whether you'll be ripped off by a promotion.
All replies (13)
Although I'm also not a fan of this type (from 2, 3), I don't see any confusion here. It's actually quite clear on the poster in the store and in the newspaper that you have to buy 2... I don't think the rest is ideal either. :)
Although I'm also not a fan of this type (from 2, 3), I don't see any confusion here. It's actually quite clear on the poster in the store and in the newspaper that you have to buy 2... I don't think the rest is ideal either. :)
I generally don't like these promotions that are only from two pieces or packs. I never need that much of it and I don't want to build up a huge stock of whatever.
Hello BuSchu, customer feedback like yours is very valuable to us! We only display 2 packs if it is a Duo Pack. We have gladly informed our specialist department about your comment. In the meantime, we would ask you to be patient and hope that we can continue to welcome you to our store - see you soon in your Migros! Best regards, Alex
I find the 2 for 1 campaigns offensive and above all promote food waste!!! I live alone and need some products until shortly before they expire. Why shouldn't I also be allowed to benefit from the 2 for 1 reduction on individual products? I find it discriminatory towards all single households!!! Please also think about the 30% of individual households. For example, why should I buy 1 kg of potatoes if I only need 3 of them a week? I'm just calling for the same action on individual products that you can also get in mega packs and in 2 for 1 promotions, and nothing more. For a better environment.
I find the 2 for 1 campaigns offensive and above all promote food waste!!! I live alone and need some products until shortly before they expire. Why shouldn't I also be allowed to benefit from the 2 for 1 reduction on individual products? I find it discriminatory towards all single households!!! Please also think about the 30% of individual households. For example, why should I buy 1 kg of potatoes if I only need 3 of them a week? I'm just calling for the same action on individual products that you can also get in mega packs and in 2 for 1 promotions, and nothing more. For a better environment.
I fully agree and think it would be a good idea.
Hello BuSchu, customer feedback like yours is very valuable to us! We only display 2 packs if it is a Duo Pack. We have gladly informed our specialist department about your comment. In the meantime, we would ask you to be patient and hope that we can continue to welcome you to our store - see you soon in your Migros! Best regards, Alex
Thank you Alex for your answer. Can I now pick up a pack of hamburgers free of charge from customer service?
I find the 2 for 1 campaigns offensive and above all promote food waste!!! I live alone and need some products until shortly before they expire. Why shouldn't I also be allowed to benefit from the 2 for 1 reduction on individual products? I find it discriminatory towards all single households!!! Please also think about the 30% of individual households. For example, why should I buy 1 kg of potatoes if I only need 3 of them a week? I'm just calling for the same action on individual products that you can also get in mega packs and in 2 for 1 promotions, and nothing more. For a better environment.
Hello Urson, thank you for your message. We understand your wish for smaller portions for single and two-person households. As a wholesaler, Migros takes a wide range of customer expectations into account when selecting its offers. The promotions on large packs are usually foods that you can store for longer or freeze well. They are therefore also suitable for small households in some cases. In addition, any leftovers from a meal can often be easily processed. Nevertheless, it is very important to Migros that as many customers as possible can benefit from promotions. For this reason, entire product ranges are increasingly included in weekly promotions, such as the Farmer offer. In such promotions, standard products are available at an attractive price and are ideal for small households. It cannot be denied that one- and two-person households represent a growing proportion of the Swiss population, particularly in urban agglomerations. We try to accommodate this trend as far as possible by already offering smaller portions of numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese and meat and sausage products (various individual portions). It should be noted that the packaging and production costs are often not much lower than for standard portions. The small portions are therefore more expensive in comparison, which is why many consumers continue to prefer the usual pack sizes. Because we only ever stock small packs as an additional offer and space on our shelves is limited, the demand for these items must be high enough. With the ever-increasing self-service range of fruit and vegetables, the open sale of meat, bread, patisserie, cheese and, increasingly, traiteur dishes, the opportunities for small households to shop according to their own needs are also improving. Suggestions from our customers, such as yours, are very important to Migros. We have forwarded your request to the responsible department. Kind regards, Alex
Thank you Alex for your answer. Can I now pick up a pack of hamburgers free of charge from customer service?
Hello BuSchu, please contact the customer service department of the store. If they are unable to accommodate you, we will be happy to consider a refund in the form of a voucher. Best regards, Alex
Hello Urson, thank you for your message. We understand your wish for smaller portions for single and two-person households. As a wholesaler, Migros takes a wide range of customer expectations into account when selecting its offers. The promotions on large packs are usually foods that you can store for longer or freeze well. They are therefore also suitable for small households in some cases. In addition, any leftovers from a meal can often be easily processed. Nevertheless, it is very important to Migros that as many customers as possible can benefit from promotions. For this reason, entire product ranges are increasingly included in weekly promotions, such as the Farmer offer. In such promotions, standard products are available at an attractive price and are ideal for small households. It cannot be denied that one- and two-person households represent a growing proportion of the Swiss population, particularly in urban agglomerations. We try to accommodate this trend as far as possible by already offering smaller portions of numerous items, such as canned goods (beans, peas, pineapple slices, rösti, etc.), cheese and meat and sausage products (various individual portions). It should be noted that the packaging and production costs are often not much lower than for standard portions. The small portions are therefore more expensive in comparison, which is why many consumers continue to prefer the usual pack sizes. Because we only ever stock small packs as an additional offer and space on our shelves is limited, the demand for these items must be high enough. With the ever-increasing self-service range of fruit and vegetables, the open sale of meat, bread, patisserie, cheese and, increasingly, traiteur dishes, the opportunities for small households to shop according to their own needs are also improving. Suggestions from our customers, such as yours, are very important to Migros. We have forwarded your request to the responsible department. Kind regards, Alex
That's why you make packs with 3x smoked trout, for example, and that also means more work and more packaging! This excuse is simply not thought through. I'm not saying that you shouldn't take the packaging into account, but if there is already a smaller packaging size, I would like the same promotion to be applied to the smaller variant and no more. Or with the 2 for 1 promotion, that you get the same promotion on one pack. The packaging is the same there. I also don't want to have to buy a freezer because of the 2 for 1 offer! I only have the one in my fridge, and it's not big, but it's basically big enough for me.
That's why you make packs with 3x smoked trout, for example, and that also means more work and more packaging! This excuse is simply not thought through. I'm not saying that you shouldn't take the packaging into account, but if there is already a smaller packaging size, I would like the same promotion to be applied to the smaller variant and no more. Or with the 2 for 1 promotion, that you get the same promotion on one pack. The packaging is the same there. I also don't want to have to buy a freezer because of the 2 for 1 offer! I only have the one in my fridge, and it's not big, but it's basically big enough for me.
But Migros can buy more goods with a 3-pack, which in turn lowers the purchase price. However, if Migros were to reduce the price per pack, it would probably sell much less and would not be able to finance the promotional price.... I think that the time for promotional prices will probably soon be over anyway, and they should work more like dm. Low prices and no promotions... That in turn would certainly annoy enough people...