1600 points vouchers

1600 Punkte Bons

Hello everyone,
Unfortunately I didn't get any 5x or 1600 point vouchers when I last received the blue and additional vouchers, I thought 'well, the right to them isn't guaranteed'. Gradually, however, I found out from ALL my colleagues that ALL of them, without exception, received these 1600 point vouchers for a purchase of (I think...) 200 in May, and most of them also make much less turnover in Migros than I do. The Cumulus e-mail hotline wrote to me that these vouchers are always distributed at random. I think I'm being taken for a ride, by chance? So I get NOTHING by chance? Then maybe I won't be buying (almost) everything at Migros by chance in future?

Greetings Markus

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All replies (13)

Frederica

Hello @magoo (Markus)

Have you looked on migros.ch > My Migros > Cumulus > Digital Cumulus coupons or in the app > Wallet > Coupons?

Best regards
Frederica

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rbde565

To put it bluntly, is your average purchase value around CHF 200.00? If so, it would fit that I received a 640-point voucher for a minimum purchase of CHF 80.00 for the first half of May. The equivalent of an 8x voucher. For the second half of May, I received one of the conventional 5x vouchers, without a minimum purchase value.

I would have felt cheated with a 1600 voucher, as my weekly shopping is never that expensive. But I ended up with about 80 francs anyway...

It seems to me that Migros occasionally tries things out, especially with regard to the average consumption habits of the person in question.

@Frederica 's suggestion is certainly a good way to go! Perhaps something simply went wrong when preparing the receipts (sheet cut off incorrectly, whatever). But it could also be that an existing receipt is no longer visible online because the one for the second half of the month is either already active or will be tomorrow.

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magoo

Hi,
Yes, neither on paper nor in the app, nor on the Cumulus website. Nada.

Greetings Markus

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magoo

Hi,

Yes, every now and then there's 200 together at the weekend when the whole family is there and the cats are very hungry. And, no, nothing has been 'lost', I don't have anything for the second half of the month either (on paper, you wouldn't see that in the app today).

Here is the original answer from M-Cumulus: And yes, I can't believe that 'good' customers with a lot of sales just 'accidentally' stop getting vouchers because they bring in the sales anyway, that would really disappoint me.

Greetings Markus

Dear Mr. ******

Thank you for your inquiry.

The composition of the advantage coupons is customized for different customer groups based on the evaluation of marketing data.

Some coupons (such as the 5x advantage coupons) are sent out at random. This is independent of purchasing behavior

For this reason, it may well be that you receive advantage coupons that other customers do not find in their statement and vice versa.
We ask for your understanding.

Kind regards

Your Cumulus Infoline team
Ma**** Ba****

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Cumulus-Infoline

Hello @magoo, I can certainly understand your disappointment about not receiving the advantage coupons. The fact is that the advantage coupons included in the Cumulus statement are sent out by our marketing department at random. For example, you will also receive advantage coupons that are tailored to your purchasing behavior and those that are not. However, I can assure you that you will again receive 5x advantage coupons or the 1600 point coupons with your Cumulus statement.

Greetings Natalie

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casalinga66

Sali Magoo
I received a voucher for 1120 points for a purchase of 140 or more for the first half of May. Also a 5 x voucher for the second half of May without a minimum purchase. I've never even wondered if other people get other vouchers. I redeem what I get and what fits!

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magoo

Hello,

Well, is that the idea of a customer loyalty program that you don't give a supposedly good customer vouchers based on chance, neither 5x nor other sales-based vouchers, knowing that today you know very quickly from each other via social media channels what the other has received? I asked around again, EVERYONE, EXCEPT EVERYONE has received any vouchers.

I think that's pretty weak, really!

Greetings Markus

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AlMiDeCoLi

@magoo
I've also found no multiple point vouchers in Cumulus mail order before. And that was exactly when there were some with a minimum purchase amount two months before, but the amount was set so high that I couldn't redeem these vouchers as a single person who had to take the purchase home by tram/bus. At the time, I saw this as a "punishment": you didn't redeem the last two vouchers, so you don't need any new ones now.

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Federwolke

Very interesting indeed.

No, not EXCLUSIVELY everyone got vouchers this month. Reading this thread here, I'm learning:
- Coincidentally, for about five years, I have received vouchers every two months (usually 5x, a year ago in May 600 points with a minimum purchase of 75.-- (which I had sharply criticized at the time because I can only make a purchase for 75.-- with difficulty, especially not twice within a month).
- Coincidentally, I didn't get any vouchers for the first time in March 2017
- Coincidentally, I didn't get any vouchers again in May 2017 (just the usual junk that I never redeem anyway like petrol, DIY stuff, Le Shop etc.). - So much for "tailored to the customer's shopping behavior".
Conclusion:
- As it happens, my sales at Migros have shrunk by more than half this month, and I paid for the majority of it with the blue vouchers I've collected over the last few months. These are the rules of customer loyalty programs. If you want to collect my data, you have to give me something in return, otherwise I won't play along and go where I won't be taken for a fool.

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magoo

I just happened to pick out my Feb/March turnover, it was...

CHF 2871.

...it just so happens that Migros is scaring away good customers with random new loyalty program ideas.

My two 'closest' neighbors had sales of around CHF 700 and CHF 900 respectively and got CHF 1600 or 5x vouchers.

Total disaster, Trump would say!

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