2 questions
Guest
Is there actually still a difference to Coop? You money-grabbing Migros bosses have obviously gone completely brand mad! Replacing good own-brand products with no better but more expensive brand-name junk - shame on you! Duttweiler would turn in his grave if he saw how Migros is becoming more and more like Coop! May we ask how much more expensive a Ragusa product is than at Tresella? Unfortunately but true, Migros is mutating more and more into a rip-off shop. Hopefully Chocolat Frey will export many of its products to the big canton - because then I'll buy them there. Ah yes, that's what the customers want - how many of them are there? It's great how they're slowly starving out their own subsidiaries... it just makes you want to puke! It's just sad and shameful how Migros is becoming increasingly unappealing!
Dear guest
Thank you for your comment.
By introducing individual external brands, Migros is responding to customers' need for the original. World-famous brands have a high emotional value for many consumers. For this reason, Migros has decided to include further external brands in its range.
Own brands will remain the foundation of the Migros range. We will not deviate from our tradition of primarily offering our own brands. The introduction of external brands appears to be enormous in relation to the confectionery range. However, despite the various branded products in the range, Migros' own brands still account for over 90 percent of total sales. The Frey brand remains the most important brand in the confectionery range.
We hope this answers your questions and wish you a pleasant afternoon. Your M-Infoline Team
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Guest
The fine Tresella stems disappear...aha, because the customers demanded Ragusa???? How many customers were there? 100, 1000 or 100,000? And the Ragusa stalk certainly costs three times more...Sad, Migros also just wants to make money with expensive branded junk...And we customers are the stupid ones!
Hello guest
Thank you for your valuable contribution.
We have noticed falling demand at Tresella in recent years. At the same time, Ragusa increased its market share and became one of the strongest bar brands in Switzerland.
This and the fact that market research has shown that customers shop in Migros, but then go to the kiosk for chocolate snack products, led us to the decision to list the brand.
We also regret that we cannot continue to help shape the market with Tresella, but we could not carry two such similar products in our range.
We ask for your understanding and hope that you will find a sweet alternative in the Migros range.
Kind regards from the M-Infoline team
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