16 questions
I asked a question about the product on February 18 at 7:42 a.m. I have now received an email saying that my question has been answered. But strangely enough, the question has not been answered, but deleted 🤔
Hello Isdi, thank you for your comment. We understand your irritation about the Migipedia post disappearing. We are happy to clarify the situation. We have responded to your concern on the platform as follows:
"Hello Isdi, we apologize if this promotion has caused confusion, which is understandable. The fact is that we made a mistake in the statement in the offer. M-Classic cooking butter is Swiss butter. This is correctly stated on both the outer packaging and the individual packaging. We are already reviewing future promotions to ensure that this is stated correctly. Best regards, your M-Infoline team"
Because the promotion is now over, the website is offline. This explains why you cannot read our message. We will put the website back online for the next promotion so that your message will reappear 😊. It has not been deleted. We hope this information is helpful to you. Best regards, your M-Infoline team
Dear M-Infoline Team
But that wasn't my question.
I asked whether it would be possible to provide more detailed information about the product and its ingredients. Now I've received a response that doesn't answer my question.
Hello Isdi, we have checked with the relevant authority again. Swiss legislation (Art. 16 LIV) regulates the declaration of the origin of raw materials quite precisely. The origin must be indicated if an ingredient accounts for 50% or more of the final product and the packaging gives the impression that this ingredient comes from a different origin than it actually does. For animal-based raw materials, the threshold is even lower, at 20%. However, if the packaging does not suggest that the ingredients have a different origin, it is not legally necessary to explicitly declare the origin. Best regards, Your M-Infoline Team
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Where can I read the guidelines for your Swissness label?
Hello ChiliStamm, A food product is considered to be produced in a certain country if it is entirely manufactured or sufficiently processed there. "Sufficiently processed" means that the food product acquires its characteristic properties as a result. "Élaboré en Suisse" is therefore used on food products that have been produced here. The ingredients may come from Switzerland, but they do not have to.
Migros traditionally labels its products manufactured in Switzerland with "élaboré en Suisse," which is equivalent to "made in Switzerland." The decision to label most of Migros' packaging with the French version of the term was made many years ago. One reason for this is that space on the products is limited. Printing the label in three languages would take up too much space. Another reason is that French is one of the national languages. Our French-speaking fellow citizens are generally at a disadvantage and have to cope with German expressions, especially on packaging. That is why Migros decided to label its products in French.
Migros uses such designations of origin so that our customers can be sure that the products meet certain quality requirements applicable in Switzerland. Many of our customers appreciate this information because they want to know where the products come from. For many items, you will also find information about the origin of the individual ingredients.
M-Classic cooking butter is Swiss butter. This is correctly indicated on both the outer packaging and the individual packaging. Best regards, your M-Infoline team
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I'm asking the same question here!
Is this Swiss butter made from Swiss milk?
Hello ChiliStamm, we made a mistake in the offer. M-Classic cooking butter is Swiss butter. This is correctly stated on both the outer packaging and the individual packaging. We are already reviewing future promotions to ensure that this is stated correctly. Best regards, your M-Infoline team
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Social media is currently spreading the rumor that only butter with the Suisse Garantie logo is actually Swiss butter. Is it possible that butter labeled only with the Swiss cross contains imported butter? The processing on my cooking butter is declared as CH.
Hello cogy, we apologize if this promotion has caused confusion, which is understandable. The reason is that we made a mistake in the offer. M-Classic cooking butter is Swiss butter. This is correctly stated on both the outer packaging and the individual packaging. We are already reviewing future promotions to ensure that this is stated correctly. Best regards, your M-Infoline team
Thank you for your reply. That's very reassuring!
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Dear M-Team I have noticed that the M-Classic cooking butter (see picture) does not state on the packaging or in the online store which milk the butter is made from. Shouldn't this be stated more clearly? It just says: Butter made from 82% milk fat. Additional questions: Has this cooked butter been pasteurized? And can the production from raw milk be ruled out 100%, i.e. is it also safe for pregnant women? Best regards and many thanks for your prompt reply. Rik
Hello Rik, if "milk" is mentioned, it is always cow's milk. Otherwise, the animal species must be specified. Cooking butter is produced from pasteurized cream and is not a problem for pregnant women. Best regards, your M-Infoline team
Thank you for your answer, but I still have one question: Why is the information "produced from pasteurized cream" not declared on the packaging of M-Classic cooking butter? As is generally known, this must be done for every dairy product. The type of production is clearly declared for standard cooking butter, e.g. "Die Butter". Why not with M-Classic cooked butter? Doesn't everything always have to be clearly declared as to how the milk was processed? Best regards and thank you for your efforts! Rik
Hello Rik, we were happy to pass on your input to our manufacturer. Here is the answer: We have checked the request and can confirm that the information "made from pasteurized cream" is indeed missing from the declaration and should actually be stated. We will amend the declaration accordingly. Best regards, your M-Infoline team
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The butter from M-Classic has a Swiss cross on the packaging, but somehow it doesn't say where the cream is from. Who can answer that for me?
Hello Risla, as the Swiss cross is visible on the article, the butter/cream must be from Switzerland. This means that the cream comes from Switzerland. Best regards, your M-Infoline team
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Why does the butter have new packaging? It keeps opening up at the sides in the fridge.
Hello patrickpeyer, thank you for your question. We have decided that the best solution for visual, practical and ecological reasons is to use a butter film made of polyethylene. This is naturally less flexible than the previous aluminum foil - but protects the product just as well. Best regards, your M-Infoline team
Not true at all, the butter keeps rising in the fridge and turns yellow and rancid.
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If there is an S next to the date, does that mean that this butter comes from Sweden?
Hello cobu72, thank you for your question. The S next to the date stands for a production code, which refers to our machine operator. However, the letter has nothing to do with the origin. Best regards, your M-Infoline team
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What does modeled mean in Switzerland?
This means that it was formed from large blocks with a machine into 250g Mödeli (blocks) and baked.
Hello Kafioma, thank you for your inquiry. Here is an interesting article that will answer your question and provide you with more information. Best regards, your M-Infoline team
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Why does Migros import EU butter? 2 years ago, you said it was temporary! Today we can see that's a lie: it's been imported butter for 2 years.
Due to the lockdown they had to import butter, other producers bought the butter in Switzerland and it has stayed that way until now. You could probably use Swiss butter, but it would be more expensive.
Hello zatimi, thank you very much for your question. Two years ago, Switzerland already experienced a butter shortage, which led us to resort temporarily to imported butter. But we were then able to switch back to Swiss butter. Unfortunately, a new shortage occurred in the second half of 2022, leading us to resort to EU butter again from August 1, 2022. From May 1, 2023, we will be able to switch back to Swiss butter, as the availability of the raw material has improved. Sincerely, your M-Infoline team
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