I admit I'm annoyed by the low price signs and the Migros strategy behind them, especially as I've noticed several times that the quality of fruit and vegetables has deteriorated considerably. But as a customer, I feel like I'm being completely taken for a ride if the low price isn't indicated correctly, what's the point? Conventional courgettes at a price of 4.80Fr per kg = 0.48Fr per 100g or organic courgettes at a price of 0.40Fr per 100g - which is cheaper? Yes, dear Migos, even if the price per kilo is almost certainly deliberately given for one product and the 100g price for the other to make comparison more difficult, consumers are not so easily fooled. If you can do the math, you have a clear advantage. Migros' reasoning will probably be, yes, but the organic courgettes can only be bought in 500g bundles, that's true, but the price is still cheaper!
All replies (2)
I think you have not understood the meaning of low price.
Low price means that the price of an item is at the same level as at Coop, Aldi Lidl,... .
Normal courgettes are low price = same price as the competition.
Organic courgettes are not low price = cheaper at the competition.
The price difference between the two products is a different issue and has nothing to do with the low price.
I think you have not understood the meaning of low price.
Low price means that the price of an item is at the same level as at Coop, Aldi Lidl,... .
Normal courgettes are low price = same price as the competition.
Organic courgettes are not low price = cheaper at the competition.
The price difference between the two products is a different issue and has nothing to do with the low price.
Yes, you're basically right. But it is relatively pointless to label something with a low price if I offer the same product cheaper in the store. I don't think it's fair to the consumer to point out a low price while offering the same product at an even lower price. It leaves me with a bitter aftertaste.