I very much regret that Migros will no longer stock Alnatura products. I see this as a further tragic loss of quality for Migros. On the one hand, huge company profits are being squandered every year, absolutely not in the spirit of the founder and thus the "Migros" idea.
It would make much more sense to get back to the roots and generally shape the pricing policy in such a way that food is offered fairly and not overpriced in favor of huge company profits.
There are more and more people who only have a small budget to live on. Migros' pricing policy forces customers to help finance all sorts of frippery. This cannot be fair and not in the spirit of the former "Migros" idea.
I will miss the Alnatura products very much and will therefore buy more good quality products from other stores in future, fortunately this option is available.