Why are there no Cumulus points at Migros Outlet? And why are there fewer and fewer Migros Outlets?
Why are there no Cumulus points at Migros Outlet? And why are there fewer and fewer Migros Outlets?
Hello Peter-, thank you for your question! It's great that you're interested in the Migros Outlets and the Cumulus points system.
In the Migros Outlets, the focus is on offering products at greatly reduced prices. To make these low prices possible, Migros deliberately refrains from awarding Cumulus points. In this way, costs can be kept low and the savings passed on directly to you as a customer. The focus here is therefore clearly on the best prices for remaining stock, seasonal goods or products with packaging changes.
The fact that there are fewer and fewer Migros outlets is due to the fact that Migros is adapting its strategy. It is investing more in modern and smaller stores that are closer to residential areas and offer a wider selection. In addition, the product range in the regular stores is constantly being optimized so that there are fewer remaining stocks. This means that fewer outlet locations are needed. Migros wants to offer you the best possible shopping experience - whether in our regular stores or via other channels such as the online store.
If you have any further questions or ideas, please let me know. Thank you for shopping at Migros and I hope you continue to enjoy it! Best regards, Alex