Hello sirio60, thank you for the photo. We will be happy to look into it. Could you please let us know in which store you found this product? Best regards, Matteo

Thank you, Matteo. It was in the Ostermundigen Poststrasse branch. It was a piece of Vacherin at the actual promotional price of CHF 17.00/kg. As I saw later, however, this was an isolated case, i.e. all the rest on the shelf was correctly labeled. In addition, the price difference of approx. 12 centimes is not worth mentioning. It's not worth making a big fuss about it, I posted the picture more to make you smile.